Brooke Rodriguez
Founder and CEO at Entwine Marketing- Claim this Profile
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Topline Score
Bio
LinkedIn User
Working with Brooke at the Orlando Sentinel was a real pleasure. She was a leader that motivated me to go beyond average just by her example. Brooke is positive and thoughtful in her approach to campaign building and organized to the Nth degree. I would jump at a chance to work on a team with her again in the future.
Tim Sumption
I was fortunate enough to have the pleasure of working with Brooke for two years. In that time I was extremely impressed with her creative marketing ideas and her ability to execute those ideas flawlessly. She is an incredible strategic thinker and has excellent project management skills to pull off her ideas. She managed and lead her staff to increased productivity and revenue generating programs while always keeping an eye out for the bottom line on resources, etc. I can't say enough how impressed I was with her talent and ability!
LinkedIn User
Working with Brooke at the Orlando Sentinel was a real pleasure. She was a leader that motivated me to go beyond average just by her example. Brooke is positive and thoughtful in her approach to campaign building and organized to the Nth degree. I would jump at a chance to work on a team with her again in the future.
Tim Sumption
I was fortunate enough to have the pleasure of working with Brooke for two years. In that time I was extremely impressed with her creative marketing ideas and her ability to execute those ideas flawlessly. She is an incredible strategic thinker and has excellent project management skills to pull off her ideas. She managed and lead her staff to increased productivity and revenue generating programs while always keeping an eye out for the bottom line on resources, etc. I can't say enough how impressed I was with her talent and ability!
LinkedIn User
Working with Brooke at the Orlando Sentinel was a real pleasure. She was a leader that motivated me to go beyond average just by her example. Brooke is positive and thoughtful in her approach to campaign building and organized to the Nth degree. I would jump at a chance to work on a team with her again in the future.
Tim Sumption
I was fortunate enough to have the pleasure of working with Brooke for two years. In that time I was extremely impressed with her creative marketing ideas and her ability to execute those ideas flawlessly. She is an incredible strategic thinker and has excellent project management skills to pull off her ideas. She managed and lead her staff to increased productivity and revenue generating programs while always keeping an eye out for the bottom line on resources, etc. I can't say enough how impressed I was with her talent and ability!
LinkedIn User
Working with Brooke at the Orlando Sentinel was a real pleasure. She was a leader that motivated me to go beyond average just by her example. Brooke is positive and thoughtful in her approach to campaign building and organized to the Nth degree. I would jump at a chance to work on a team with her again in the future.
Tim Sumption
I was fortunate enough to have the pleasure of working with Brooke for two years. In that time I was extremely impressed with her creative marketing ideas and her ability to execute those ideas flawlessly. She is an incredible strategic thinker and has excellent project management skills to pull off her ideas. She managed and lead her staff to increased productivity and revenue generating programs while always keeping an eye out for the bottom line on resources, etc. I can't say enough how impressed I was with her talent and ability!
Credentials
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Google Adwords Search Certification
Google -
Google Analytics Certification
Google
Experience
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Entwine Marketing
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United Kingdom
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Advertising Services
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1 - 100 Employee
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Founder and CEO
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Feb 2013 - Present
Integrated Marketing Solutions Backed by Powerful Analytics Entwine Marketing is a marketing agency and consultant firm specializing in marketing strategy, analytics and segmentation, website development and optimization, search engine marketing, email and social marketing, brand and promotions for clients across various industries; with a specialized focus in the Credit Union space. Integrated Marketing Solutions Backed by Powerful Analytics Entwine Marketing is a marketing agency and consultant firm specializing in marketing strategy, analytics and segmentation, website development and optimization, search engine marketing, email and social marketing, brand and promotions for clients across various industries; with a specialized focus in the Credit Union space.
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USF Federal Credit Union
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United States
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Financial Services
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1 - 100 Employee
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Digital Experience and Analytics Manager
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Jan 2017 - Jun 2019
Lead the strategic direction and implementation of the Digital Experience and Consumer Insights divisions of three distinct brands under the USF FCU umbrella: Digital Experience:- Online and Mobile Banking- Online application system- Digital payments- Website development and content marketing- SEM, SEO- Email marketing- Social media and online reputation management - Digital analyticsConsumer Insights:- Data analysis functions for the organization- Primary and secondary research- Member portfolio and profitability analysis, growth trending- Market segmentation- Promotional tracking, consumer journey and ROI- Marketing database management Show less
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Consumer Insights & Digital Marketing Manager
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Jan 2015 - Dec 2016
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AVP, Marketing
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Nov 2010 - Dec 2014
Spearhead the overall marketing strategy for the fastest growing financial cooperative in the country, including brand management, advertising & promotions, digital strategy, email marketing, creative design, product development, and consumer insights. As a member of senior management, helped write a nationally recognized strategic plan that guided the institution to tremendous growth. Spearhead the overall marketing strategy for the fastest growing financial cooperative in the country, including brand management, advertising & promotions, digital strategy, email marketing, creative design, product development, and consumer insights. As a member of senior management, helped write a nationally recognized strategic plan that guided the institution to tremendous growth.
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Orlando Sentinel
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United States
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Newspaper Publishing
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300 - 400 Employee
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Manager, Online Marketing and New Business Development
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May 2006 - Nov 2010
Directed the ongoing B2B and B2C efforts for print and digital products of Orlando’s largest media company. Reviewed current marketing efforts to determine areas of improvement for consumer segmentation, content, copywriting, and creative design. Led email marketing, social media and Search Engine Marketing (SEM) practices, including Search Engine Optimization (SEO) and PPC campaigns. Planned media buys, as well as developed trade agreements and sponsorship proposals. Directed the ongoing B2B and B2C efforts for print and digital products of Orlando’s largest media company. Reviewed current marketing efforts to determine areas of improvement for consumer segmentation, content, copywriting, and creative design. Led email marketing, social media and Search Engine Marketing (SEM) practices, including Search Engine Optimization (SEO) and PPC campaigns. Planned media buys, as well as developed trade agreements and sponsorship proposals.
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Watson Realty
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United States
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Real Estate
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Realtor
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2005 - 2007
Generate revenue by connecting buyers with ideal properties and sellers with qualified prospective buyers. Presented listings, analyzed the current market values, and staged each property. Finalized all real estate transactions, including contract negotiations, financing, and closing processes. Generate revenue by connecting buyers with ideal properties and sellers with qualified prospective buyers. Presented listings, analyzed the current market values, and staged each property. Finalized all real estate transactions, including contract negotiations, financing, and closing processes.
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Nurse Staffing
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United States
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Staffing and Recruiting
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700 & Above Employee
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Recruiter/Staffing Coordinator
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Apr 2002 - Dec 2004
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Education
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2000 - 2002
University of Central Florida - College of Business Administration
BSBA, Marketing
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