Marketing Assistant

• Feb 2023 - Present

Fintech Recruitment Consultant

• Jun 2022 - Feb 2023

• Client relationship management. • Account management. • Client relationship management. • Account management.

Account Executive

• Sep 2021 - May 2022

GoSite is a Martech platform aimed at helping SMBs establish themselves effectively online in a digital and mobile-first economy.•Managed full sales cycle from lead generation to close, and acted as the on-going account manager for each client account.•Performed product demonstrations for prospective clients. •Utilized HubSpot CRM and email, phone, and SMS marketing in order to generate new business leads.•Leveraged expert understanding of ideal customer profile (ICP) and buyer personas in order to develop effective marketing content to generate and convert leads to customers.•Advised and assisted SMB owners in improving unpaid traffic and SEO to websites and digital storefronts through marketing software suite of tools.•Performed website edits, created content, and analyzed factors such as click through rate, bounce rate, pages per session, and session duration in order to come up with strategies to improve conversion rate optimization (CRO).•Served as the Account Manager of 20+ client accounts. Show less

Business Development Representative

• Jun 2021 - Sep 2021

•Cold-called 100+ SMB daily in order to engage in discovery with SMB owners.•Created high performing processes including HubSpot email sequences, email templates, SMS marketing, cold calling, and content creation in order to generate new business leads.•125% quota attainment.•Promoted to a full sales-cycle AE in less than 1/4 of the average time typically taken to be considered for promotion.

Marketing Intern

• May 2021 - Jan 2022

•Assisted in the development of marketing collateral for different mediums (fliers, listings, advertisements, etc.) •Assessed and executed diverse marketing strategies and approaches to appeal to various target audiences in order to improve response rate. •Created, proof-read, and fact-checked all marketing material copy to ensure accuracy and maintain professionalism. •Assisted in the development of marketing collateral for different mediums (fliers, listings, advertisements, etc.) •Assessed and executed diverse marketing strategies and approaches to appeal to various target audiences in order to improve response rate. •Created, proof-read, and fact-checked all marketing material copy to ensure accuracy and maintain professionalism.

Sales Associate- Keyholder

• Jun 2015 - Oct 2021

•Utilized marketing and merchandising tactics to create effective product/vendor displays in order to increase conversion. •Trained 15+ new hires on proper company procedures. •Calculated monthly, quarterly, and annual sales projections and forecasts. •Utilized marketing and merchandising tactics to create effective product/vendor displays in order to increase conversion. •Trained 15+ new hires on proper company procedures. •Calculated monthly, quarterly, and annual sales projections and forecasts.

Marketing (Capstone Project)

• Mar 2021 - May 2021

• Partnered with founders and 3 other marketing students to develop a comprehensive marketing plan for Yerbuzz. •Performed customer persona research to aid in developing targeted marketing strategy. •Defined strategic partnership opportunities for Yerbuzz based upon market research and data. •Pitched detailed marketing plan to Yerbuzz founders and stakeholders. • Partnered with founders and 3 other marketing students to develop a comprehensive marketing plan for Yerbuzz. •Performed customer persona research to aid in developing targeted marketing strategy. •Defined strategic partnership opportunities for Yerbuzz based upon market research and data. •Pitched detailed marketing plan to Yerbuzz founders and stakeholders.