Experience

The Brick Companies

• United States
• Real Estate
• 1 - 100 Employee

• Marketing

  • May 2021 - Present

  Edgewater, Maryland, United States Plan, organize, coordinate, and execute marketing projects across all five divisions of The Brick Companies ensuring alignment with brand identity. Notable divisions of The Brick Companies within the Baltimore Washington region include: - Queenstown Harbor on the Eastern Shore of Maryland - The Golf Club at South River - Atlantic Marinas at Patapsco, Magothy and Ferry Point - Commercial Real Estate properties such as The Brick Companies Center in Annapolis, Anne Arundel… Show more Plan, organize, coordinate, and execute marketing projects across all five divisions of The Brick Companies ensuring alignment with brand identity. Notable divisions of The Brick Companies within the Baltimore Washington region include: - Queenstown Harbor on the Eastern Shore of Maryland - The Golf Club at South River - Atlantic Marinas at Patapsco, Magothy and Ferry Point - Commercial Real Estate properties such as The Brick Companies Center in Annapolis, Anne Arundel County’s first green building, and Lakefront at the Rio in Gaithersburg - Launch Workplaces offering 7+ locations of flexible co-working workspaces The Brick Companies is proudly committed to doing their part for the communities in which they live, work and do business. Since 2020, The Brick Companies has proudly donated over $250,000 to local charities. To learn more about our history, our properties, our charitable contributions and our environmental stewardship, please contact me directly or visit our website www.thebrickcompanies.com Show less



Gold's Gym

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Director, Marketing & Fitness Programs

  • Feb 2020 - Nov 2020

  Washington DC-Baltimore Area • Develop multi-channel marketing strategies for customer acquisition, programs, promotions, strategic partnerships and pricing for multiple locations throughout DMA. • Plan and execute strategic Marketing campaigns through cultivated partnerships to drive brand awareness for DMV market domination. • Manage community engagement, local events, social media, media management, brand awareness, and inbound / outbound communications • Lead the development and implementation of group… Show more • Develop multi-channel marketing strategies for customer acquisition, programs, promotions, strategic partnerships and pricing for multiple locations throughout DMA. • Plan and execute strategic Marketing campaigns through cultivated partnerships to drive brand awareness for DMV market domination. • Manage community engagement, local events, social media, media management, brand awareness, and inbound / outbound communications • Lead the development and implementation of group fitness offerings to maximize customer engagement and minimize attrition

• National Director, Fitness Programs

  • Jun 2017 - Feb 2020

  Oversee the development and implementation of Gold’s Gym’s national group fitness offerings. This includes assessing, designing and implementing strategies nationwide to drive group fitness offerings and ensuring consistency across all Gold’s Gym group training programs in 145 corporate locations nationwide (and provide supplemental support for franchise locations worldwide). Lead the innovation of new Gold’s Gym branded group offerings and lead certifications and educational content for… Show more Oversee the development and implementation of Gold’s Gym’s national group fitness offerings. This includes assessing, designing and implementing strategies nationwide to drive group fitness offerings and ensuring consistency across all Gold’s Gym group training programs in 145 corporate locations nationwide (and provide supplemental support for franchise locations worldwide). Lead the innovation of new Gold’s Gym branded group offerings and lead certifications and educational content for group training programs. Manage team of 3-4 people.

• Director of Fitness, US East

  • Jul 2016 - Feb 2020

  Develop programs and execute strategies through alignment and teamwork to drive revenue for the US East division (73 locations in DC, MD, VA, TN, SC, NC, IL, MO, GA, OH).

• Marketing Manager, East Coast

  • Dec 2011 - Jul 2016

  Washington D.C. Metro Area Drive revenue through the development of marketing programs, strategies, promotions and pricing for DC DMA (totalling 30 locations). Develop, manage and refine media strategies, plans, and creative relative to national and regional planningy, marketing effectiveness, budget management and tracking. Negotiate, strategize and coordinate all regional marketing events and partnerships that maximizes brand exposure and lead generation opportunities.



ASTA - American Society of Travel Advisors

• United States
• Travel Arrangements
• 1 - 100 Employee

• Director, Market Development

  • Oct 2010 - Nov 2011

  Create and execute B2B partner marketing programs to increase market share and revenues. Establish new business relationships and maintain existing relationships with industry partners including suppliers, host agencies, consortium and related associations.

• Director, Conference Marketing & Sales

  • Mar 2004 - Oct 2010

  Create and execute strategic marketing campaigns to drive attendance, exhibit and sponsorship sales for the association’s annual conferences (domestic and international) thereby meeting sales and revenue goals.