Experience

Stronger U Nutrition

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Growth Marketing Manager

  • Apr 2022 - Present

• Marketing Specialist

  • Dec 2021 - Apr 2022



Snapshot Interactive

• United States
• Advertising Services
• 1 - 100 Employee

• Marketing Account Executive

  • Oct 2020 - Dec 2021

  - Manage 7-9 clients in the SaaS, Entertainment, Finance, Retail & Non-profit industries - Develop & Execute full-media marketing plans for clients w/ 3- to 12-month campaign durations - Manage beta-testing and market research for client Product Development - Develop Go-to-Market Strategies and Content for clients' product and service launches - Manage client media and marketing budgets, and track against company PnL - Review, guide, and approve all digital, video, and print content for client marketing campaigns - Create & Manage DtC and/or BtC emails & workflows for clients in their CRM platforms - Analyze SEO performance and recommend website copy enhancements - Develop User Journey Strategies for customer nurture and acquisition - Correspond with Media Buyers to recommend placement and launch digital media ads for clients - Track and report marketing and media KPIs, bi-weekly Show less



Christie Cookie Co

• United States
• Food Production
• 1 - 100 Employee

• Marketing And Public Relations Manager

  • Jun 2017 - Jan 2020

  - Managed branding & tonality across all marketing efforts, both DtC and Wholesale segments - Developed and scheduled weekly DtC and Wholesale email campaigns (Emma email platforms) - Identified customer and prospect Personas & developed full-circle User Journey Strategies - Developed Go-to-Market Campaigns + Content for new products - Segmented customer & prospect email lists for funnel & acquisition strategies - Identified and secured community partnerships, both locally and nationally - Planned and developed promotional content for Christie Cookies local pop-up events - Managed Christie Cookies affiliate and influencer relationships (CJ Affiliate platform) - Analyzed website traffic trends (Google Analytics) and recommended SEO Optimization tactics - Created CC's Customer Loyalty Program & Managed Program Content (Square POS system) - Managed Christie Cookies' website content using (Magento eCommerce) - Created & Managed social media posts & engagement across 3 social platforms Show less



Brothers & Company

• Spain
• Hospitality

• Advertising Account Executive

  • May 2015 - May 2017

  • Managed 5-7 clients in the retail, healthcare, Foodservice and outdoor industries • Developed and executed advertising campaigns from start to finish (3- to 12-month campaign durations) • Managed client advertising dollars, $350k to $3M budgets • Prepared creative briefs for campaign pitches • Coordinated project efforts between internal agency teams • Tracked and reported advertising and media objectives, bi-weekly • Proofed all work produced and checks creative against size specifications. • Trafficked materials and traffic instructions to fulfill approved media schedules • BroCo Internship Program Coordinator Show less



Oklahoma Aquarium

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Marketing and Communications Coordinator

  • Jun 2014 - May 2015

  Developed and implemented marketing plans for the Oklahoma Aquarium. Organized marketing strategies for events and campaigns. Developed website content. Managed social media accounts. Managed constituent and email database system. Represented the Aquarium at area, regional and state events, expos, meetings, etc. Designed marketing collateral (print and digital). Determined and negotiated media and advertising contracts. Developed and implemented marketing plans for the Oklahoma Aquarium. Organized marketing strategies for events and campaigns. Developed website content. Managed social media accounts. Managed constituent and email database system. Represented the Aquarium at area, regional and state events, expos, meetings, etc. Designed marketing collateral (print and digital). Determined and negotiated media and advertising contracts.



Schnake Turnbo Frank | Public Relations

• Intern

  • May 2013 - Aug 2013

  Prepared news releases and media kits for a variety of clients. Prepared promotional slideshows for organization. Assisted the account services team with client events and daily projects. Researched media lists. Prepared news releases and media kits for a variety of clients. Prepared promotional slideshows for organization. Assisted the account services team with client events and daily projects. Researched media lists.