Experience

Moraine Park Technical College

• United States
• Higher Education
• 300 - 400 Employee

• Digital Marketing Specialist

  • Jan 2019 - Present

  - Identifies, recommends and implements digital advertising strategies that attract prospective students/customers. Monitors analytics, emerging trends and new digital tactics and platforms.- Coordinates and executes the College’s annual traditional advertising strategy including print, radio, TV, billboard placement, in alignment with recruitment and retention goals.- Develops and maintains relationships with advertising media/sales partners to ensure effectiveness of the College’s advertising and garner the best price through negotiations - Manages the College’s advertising and social media budget under supervision of the Digital Marketing Manager.- Creates, and sources from others, imagery, video and text content for use on social networks and other advertising pieces. Show less

• Social Media Specialist

  • Nov 2017 - Jan 2019

  - Developed optimal posting schedule for advertising and social media, considering web traffic and consumer engagement metrics.- Stayed-up-to-date with changes in all social media platforms ensuring maximum effectiveness.- Generated, edit, published and shared daily content (original text, images, and video).- Evaluated effectiveness of marketing campaigns through analytics pulled from Google Analytics, Facebook Ad Manager, etc.



Culver's Restaurants

• United States
• Restaurants
• 700 & Above Employee

• Assistant Manager

  • Apr 2014 - Dec 2017

  I started working at Culver's when I was 16 as a team member washing tables, cleaning bathrooms, and taking orders on the cash register. One of my favorite things about working at Culver's was my ability to grow, I quickly became a Crew Trainer about one year into my employment. Fast forward to August 2016 and I was promoted to Assistant Manager. While working at Culver's I developed a strong sense of customer service and hospitality. I was also able to dip my foot into the world of marketing while working at Culver's. While being an Assistant Manager I was in charge of creating the Flavor of the Day list each month, developing successful email and text marketing campaigns, and setting up P.O.P. (point of purchase) advertising that went along with each campaign. Show less