Brooke Freeman

Senior Marketing Project Manager at Wide Open Media Group
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Contact Information
us****@****om
(386) 825-5501
Location
US
Languages
  • English Native or bilingual proficiency
  • German Professional working proficiency
Skills

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Credentials

  • Project Management Foundations
    LinkedIn
    Sep, 2022
    - Sep, 2024
  • Social Marketing Certification
    Hootsuite Media Inc.
    Oct, 2016
    - Sep, 2024
  • Cardinal Path Training Academy Analytics
    Cardinal Path

Experience

  • Wide Open Media Group
    • United States
    • Online Audio and Video Media
    • 1 - 100 Employee
    • Senior Marketing Project Manager
      • Apr 2020 - Present

      - Oversee the funnel from user acquisition to customer retention to expansion.- Identify and fill product gaps and generate new strategies that grow market share, improve customer experience, and drive growth. - Scope and prioritize activities based on business and customer impact. - Drive product launches including working with engineering, editorial, sales, design, and other stakeholders. - Own acquisition and retention efforts across channels and accountable for retention metrics.- Design growth and retention strategies, implement automations, and initiate campaigns.- Partner with cross-functional teams including design, sales, engineering, and editorial to continuously evolve acquisition and retention strategy.- Create promotional plans to ensure that they are consistent with product line strategy and that the message is effectively conveyed. - Responsible for ensuring the implementation of the product roadmap, driving brainstorming and experimentation, and executing the vision. - Focus on leveraging paid and organic tactics across social channels for audience growth and retention purposes, while reporting insights and analysis of marketing campaigns. - Lead and support editorial, social, and engineering teams in leveraging their creative and technical expertise in achieving team and organizational strategic growth and marketing goals. - Manage marketing and promotional budget for content verticals, making sure all projects are delivered on time and within budget.

    • Senior Social Media Manager
      • Sep 2017 - Apr 2020

      Developed social media strategy for 90+ social pages. Created KPIs, social calendars, and dashboards used to keep the exec team informed. Regularly communicated and strategized with other departments including sales, editorial, tech, and video.• Drove down social team costs by 32% by implementing new ad-buying strategies and platforms.• Helped grow the company from 9M to 20M monthly uniques.• Led a team of 5, including hiring and training 3 full-time employees.

  • Inuvo, Inc.
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Digital Campaign Manager
      • Jul 2015 - Sep 2017

      ‌• Achieved revenue goals of over $100k per month. • Developed and ran 80+ digital marketing campaigns to drive brand awareness, engagement, and traffic to socials and sites. ‌• Analyzed and reported on campaign data to keep departments informed and improve marketing efforts. ‌• Achieved revenue goals of over $100k per month. • Developed and ran 80+ digital marketing campaigns to drive brand awareness, engagement, and traffic to socials and sites. ‌• Analyzed and reported on campaign data to keep departments informed and improve marketing efforts.

Education

  • University of Central Arkansas
    Bachelor's degree, Public Relations

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