Experience

LOOM

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Brand Lead

  • Sep 2021 - Present



The Lifehood

• United States
• Wellness and Fitness Services

• Director Of Operations

  • Aug 2020 - Jun 2021

  Responsible for developing growth initiatives, optimizing workflows, recognizing and highlighting team members best attributes and identifying creative, resourceful organizational solutions that adhere to business needs. Responsible for developing growth initiatives, optimizing workflows, recognizing and highlighting team members best attributes and identifying creative, resourceful organizational solutions that adhere to business needs.



Cloud Climbing Studio

• Founder

  • Apr 2017 - Aug 2020

  Cloud Climbing is a multi-disciplinary creative studio with a focus on sensory experience and tactile design. Our objective is to create a genuine dialogue between a brand and it's audience by producing impactful content and engaging events. Cloud Climbing is a multi-disciplinary creative studio with a focus on sensory experience and tactile design. Our objective is to create a genuine dialogue between a brand and it's audience by producing impactful content and engaging events.



LUCCA Studio

• Creative Content + Production

  • Aug 2019 - Jul 2020

  With a background in editorial and creative direction for brands ranging from global corporations to artist start-ups, LUCCA studio focuses on the creation of content that is beautiful, distinct, and progressive. We believe in projects that move the dial toward connection, depth, and empathy. Collaborating with a studio team and a worldwide network of creative interdisciplinary connections, LUCCA creates ideas for the long run. LUCCASTUDIO.CO With a background in editorial and creative direction for brands ranging from global corporations to artist start-ups, LUCCA studio focuses on the creation of content that is beautiful, distinct, and progressive. We believe in projects that move the dial toward connection, depth, and empathy. Collaborating with a studio team and a worldwide network of creative interdisciplinary connections, LUCCA creates ideas for the long run. LUCCASTUDIO.CO



CAP Beauty

• Health, Wellness and Fitness
• 1 - 100 Employee

• Content Editor + Event Manager

  • Sep 2017 - Jul 2019

  Cultivated brand growth through both long and short-term strategy. Generated written and visual content by implementing brand-specific themes, ethos and marketing across all platforms. Managed content life cycle, from concept to creation, including weekly blog posts, email marketing and social media accounts. This included pitching relevant topics within the beauty and wellness realm, conducting interviews with partners and contributors, creating quarterly media calendars and managing a creative production team. Planned various pop-up events outside and within CAP Beauty retail space. Secured venues, sponsorship and fostered cross-promotional partnerships. Devised promotional campaign to support all event programming.



Mast Market

• United States
• Food & Beverages
• 1 - 100 Employee

• Sales Representative

  • Aug 2016 - Jun 2017

  Responsible for sustaining brand image while increasing territory reach in assigned grocery and specialty accounts within the West Coast region. Maintaining and developing sales in these accounts to exceed sales goals and customer satisfaction. Responsible for sustaining brand image while increasing territory reach in assigned grocery and specialty accounts within the West Coast region. Maintaining and developing sales in these accounts to exceed sales goals and customer satisfaction.



Moon Juice

• United States
• Wellness and Fitness Services
• 1 - 100 Employee

• Director of Brand Activation

  • Mar 2013 - Feb 2016

  Ensured that the spirit of the Moon Juice brand was conveyed through product, retail, wholesale and online channels. Increased brand engagement and built long-term connections through unique and memorable experiences via product education, events, design and functionality.Collaborated with Founder to develop an artistic approach and internal style guide to convey Moon Juice brand standards for all collateral materials. Managed the portfolio of artists and designers who contributed to the Moon Juice brand. Led design teams through creation process, adhering to company marketing calendar, production logistics and budget.

• New Markets Manager

  • 2014 - 2015

  Built market position by locating, defining and growing aligned business relationships. Developed and cultivated wholesale and strategic partnerships. Identified brand collaboration opportunities and coordinated events and activations. Created various systems to track growth and identify areas of opportunity.



Sustain Juicery

• Los Angeles

• Brand Development and Operations Manager

  • 2011 - 2013

  Worked with Founder to create and uphold various business systems and establish elements of the brand, including menu development, daily operational procedures, sales incentives, hiring and training programs. Worked with Founder to create and uphold various business systems and establish elements of the brand, including menu development, daily operational procedures, sales incentives, hiring and training programs.



Urban Outfitters

• United States
• Apparel & Fashion
• 700 & Above Employee

• Department Manager

  • 2008 - 2011

  Specialized in visual merchandising, product display, customer experience and store presentation. Trained sales associates through daily sales observations and weekly focus meetings. Achieved corporate sales goals through team leading and report analysis. Specialized in visual merchandising, product display, customer experience and store presentation. Trained sales associates through daily sales observations and weekly focus meetings. Achieved corporate sales goals through team leading and report analysis.