Experience

ThirdLove

• United States
• Retail Apparel and Fashion
• 100 - 200 Employee

• Sr. Manager of e-commerce

  • Oct 2021 - Present

  Remote



North Authentic

• United States
• Retail
• 1 - 100 Employee

• Sr. Site Experience Manager

  • May 2020 - Oct 2021

  Orange County, California, United States (Remote) https://shopnorthauthentic.com/ * Built and managed website strategy, testing roadmap, personaliztion and design from the ground up on Shopify. * Optimized site navigation based on SEO terms and hair care trends. * Built filter strategy based on brand focus while maintaining customer experience and shopping ease. * Optimized site apps to streamline the needs of the business. * Created content and brand stories for website and marketing channels



Petco

• United States
• Retail
• 700 & Above Employee

• Site Conversion Manager

  • Jun 2019 - May 2020

  Greater San Diego Area * Drove online optimizations on PDP, Cart and Checkout leaning on site KPIs, testing and the CI team to develop the customer shopping flow for the end of the purchase funnel * Managed third party vendor relations with Bazaarvoice (site ratings and review) and Reflektion (site recommendations) to drive UGC, SEO, personalization, ROI and conversion * Planned and coordinated online editorial calendar to drive marketing initiatives(email and social media), site promotions and omni-channel… Show more * Drove online optimizations on PDP, Cart and Checkout leaning on site KPIs, testing and the CI team to develop the customer shopping flow for the end of the purchase funnel * Managed third party vendor relations with Bazaarvoice (site ratings and review) and Reflektion (site recommendations) to drive UGC, SEO, personalization, ROI and conversion * Planned and coordinated online editorial calendar to drive marketing initiatives(email and social media), site promotions and omni-channel content *Managed team of site merchandisers to executional excellence. Show less



Bath & Body Works and White Barn

• Internet Merchandise Manager

  • Oct 2016 - Jun 2019

  Columbus, Ohio Area * Drove YoY site KPI increases (traffic +30%, CVR +10%) by optimizing path to purchase during site wide offers, focus on mobile first mindset, leading site strategies for big events and managing a team to produce executional excellence * Drove multiple site and email tests weekly * Oversee and evolve full digital shop strategy and partner with cross functional peers to launch a compelling digital floor set each month * Build and present weekly site KPIs and marketing ROI to leadership… Show more * Drove YoY site KPI increases (traffic +30%, CVR +10%) by optimizing path to purchase during site wide offers, focus on mobile first mindset, leading site strategies for big events and managing a team to produce executional excellence * Drove multiple site and email tests weekly * Oversee and evolve full digital shop strategy and partner with cross functional peers to launch a compelling digital floor set each month * Build and present weekly site KPIs and marketing ROI to leadership to react to customer and trend changes * Developed relationships with cross functional teams to drive key marketing strategies on the site including SEO site optimizations, social posts,and cohesive email storytelling * Collected customer data to drive marketing and website strategies * Merchandised the site products to feature key sellers, top promotions, market trends and high converters Show less



Nordstrom.com

• United States
• 1 - 100 Employee

• Site Merchandise Manager

  • Sep 2015 - Oct 2016

  Greater Seattle Area

• Assistant Site Merchandiser

  • Mar 2012 - Sep 2015

  Greater Seattle Area Lead the jeans H1 campaign strategy online with the slim straight fit being the number one priority. The slim straight fit had a 70% sell through for H1 compared to the average total sell through 49%. Drive Topman’s business for the site and email by optimizing the brand boutique, provide monthly and weekly recaps for the buying team and vendor and plan seasonality stories based on LY traffic and demand. Leverage website analytics to understand the customers shopping habits and help… Show more Lead the jeans H1 campaign strategy online with the slim straight fit being the number one priority. The slim straight fit had a 70% sell through for H1 compared to the average total sell through 49%. Drive Topman’s business for the site and email by optimizing the brand boutique, provide monthly and weekly recaps for the buying team and vendor and plan seasonality stories based on LY traffic and demand. Leverage website analytics to understand the customers shopping habits and help identify opportunities to improve the online shopping experiences to drive increases in demand, traffic, and conversion. Merchandise categories and navigation for online features using the product conversion report and past demand results to get the best product in front of the customer to help convert the best assortment. Collaborate with the buying teams to drive their business and product online. Lead digital projects and campaigns to improve KPI’s vs. LY and other similar campaigns. Partner with my search and SEO teams to enhance the site and navigation experience.

• Site Coordinator

  • Mar 2011 - Mar 2012

  Greater Seattle Area Manage a content management tool including key-wording, images, descriptions, publication, related and coordinating products in a fast paced environment. Ensure Web site is merchandised to maximize the customer experience including ranking product, availability and product presentation prior to e-mail deployment. Work closely with merchant and inventory management teams to understand the style and category level details of the merchandise assortment and timing.

• Marketing Coordinator

  • Jul 2007 - Mar 2011

  Greater Seattle Area Project manage and liaison for the VP Creative Marketing and Brand, her direct reports, and supporting multi-channel/multi-departmental management staff. Create and manage monthly vision board processes, presentations, and review for all creative marketing groups to make sure the cross channel departments are streamline.