Marketing • Brand Manager

• Aug 2022 - Present

Responsible for marketing, brand strategy development and management of Warren Oil's nationally recognized brands including LUBRIGUARD, Gold Band, ITASCA, Coastal, LubriGold, AUTOGUARD, and Golden State.

Executive Assistant

• Jan 2019 - Aug 2022

• Executive Support: Provide comprehensive support to the CEO and executive team on various special projects. Utilize Concur to assist with expense tracking and approvals. • Communication: Prepare internal and external corporate documents for team members, customers, industry partners; design signage, posters, flyers, etc. for company-wide usage. • Calendar Management: Coordinate meetings for executives, create agendas, prepare travel arrangements, establish Zoom conferences and Microsoft Team meetings, interface with customers and vendors. • Marketing + Design: Create promotional sales literature and mock up products and POS displays for customers; oversee design of trade show booths and overall appearance at shows; order promotional supplies; coordinate with sales team on special projects. Collaborate with a third party to plan and execute a redesign of the company logo, messaging matrix, and overall branding guidelines. • Office Management: Maintain and order supplies for office. Supervise sanitation efforts and on-site security program. Comprehensive knowledge of ADP; assist with approving time off requests and ensuring that time cards are complete and accurate for payroll. Show less

Director of Marketing • Sales Representative

• Jul 2017 - Jan 2019

• Strategic Planning + Brand Management: Collaborate with executives to create and execute strategic marketing plans and budgets that raise brand awareness and promote overall sales. • Public Relations: Work with national foodservice publications to publish articles and share press releases. Coordinate, design, and attend exhibitions such as PMA's Fresh Summit, Southern Exposure, NY Produce Show, etc. Create and coordinate print advertisements in publications such as The Produce News, The Packer, EuroFresh, etc. Construct informational documents for clients and consumers. • Social Media + Content Creation: Build and manage social media presence on multiple outlets including Facebook, Twitter, LinkedIn, and Instagram. Create engaging content that connects consumers with the product and company culture. Take professional pictures of products, harvesting, and packing to use in advertisements and sales documents. • Website Management: Expand and manage current content on website (www.southern-produce.com). • IT Liaison: Track and manage technological needs and address concerns by working collaboratively with a third party IT company. Assist in preparing budget, assessing need, and strategically planning for long-term tech. needs and goals. • Domestic Sales: Lead, manage, and acquire domestic sales acccounts; cooperate with sales team to input and monitor purchase orders using Envio software. Show less

Marketing • Advertising Specialist

• Jun 2016 - Jun 2017

• Annual Seed Catalog Curation: Create and assemble annual seed catalog using Adobe InDesign software. Coordinate with seed breeders to gather information and update new products and remove retired products. Oversee ordering and distribution of catalog to customers. • Advertising: Design and submit print advertising to agricultural publications including the VGN, AVG, Vineline, FLG, etc. Coordinate with seed breeders to design and publish co-op advertisements and direct mailers. • Social Media + Website: Manage social media network including Facebook, Twitter, Instagram, Pinterest, and LinkedIn. Oversee renovation of website and update inventory and products on website as needed (www.cliftonseed.com). • Exhibitions: Oversee accommodations and organize materials for exhibits at trade shows, conventions, and meetings throughout the southeast including the SE Regional Fruit & Vegetable Conference and the Great Lakes Expo. Oversee purchasing and organize all promotional materials. Show less

Physical Science + Environmental Science Teacher

• Jan 2016 - Jun 2016

Taught physical and environmental science to 9-12 graders at SJHS. Taught physical and environmental science to 9-12 graders at SJHS.

Physical Science and APES Teacher

• Feb 2013 - Dec 2015