Director of Marketing Services

• Mar 2021 - Present

Director of Accounts

• Jan 2020 - Mar 2021

Marketing Account Manager - Team Lead

• Mar 2019 - Dec 2019

• Led a team of 4 account managers• Responsible for recruitment, development, and guidance of the account management team• Worked with fellow management to forecast business growth to ensure resources were adequately aligned to deliver on client expectations• Maintained high client satisfaction for all accounts

Digital Marketing Project Manager

• Jul 2017 - Feb 2019

• Developed digital marketing strategies and prepared corresponding proposals in order to acquire new business and increase business through existing accounts• Maintained and improved client satisfaction by understanding the short and long term goals of Northern and our clients• Managed overall project execution to ensure adherence to budget, schedule and scope• Acted as the main point of contact for my clients, keeping them informed through clear and consistent communication via email, phone, in-person meetings, etc.

Digital Marketing Manager

• May 2017 - Jul 2017

• Strategized on how to best amplify content across multiple channels including D2L.com, email, and social • Created personalized web experiences for users on D2L.com• Planned, executed, and measured experiments and conversion tests• Analyzed web traffic metrics and suggested solutions to boost web presence • Collaborated with internal teams to create landing pages and optimize user experience • Utilized strong analytical ability to evaluate end-to-end user experience across multiple channels and customer/prospect touch points

Web Marketing Specialist

• Apr 2015 - Apr 2017

• Worked with other functional areas within Marketing to design, develop and implement web-based communication strategies • Prepared files alongside graphic designers for inclusion on the website• Interfaced with Web Developers to build content, site architecture, usability, maintenance, updating and evolution of the website • Analyzed website traffic and sought out opportunities and avenues to optimize performance• Assisted with project and resource planning

Marketing Communications Assistant

• Jan 2014 - Apr 2015

• Executed social media activities including daily tweets and Facebook postings • Reported metrics on social media activities including management and renewals of SproutSocial and Klout • Steered internal approvals of press releases and blog posts with Legal and senior management • Supported brand advertising activities including Google AdWords submissions and reporting, brand guideline administration, and print and online campaign administration • Coordinated the reviews of new product and marketing brochures with Legal and Marketing • Assisted in web content edits for updated product sections and additional content • Provided copywriting and proofing assistance

Marketing Coordinator

• Apr 2013 - Apr 2015

• Professionally licensed for the sale of general, commercial and life insurance products in Ontario• Created and maintained Facebook, Twitter and LinkedIn Accounts for Glenn Bondy Insurance and Financial Services• Designed and coordinated mailers for renters, small business, homeowners etc.• Created a successful Rewards Program for employees• Built a connection in a fun and interactive way between high school students and a large institutional insurance company through social media - Celebrate My Drive Windsor

Marketing

• 2015 - 2015

Marketing Associate

• Aug 2012 - Dec 2012

• Assisted in the development and coordination of marketing activities, marketing campaigns, and marketing materials• Assisted in the coordination of mailers and promotions• Conducted research of competitive co-op programs at other universities and analyze their messaging strategies• Researched clubs, organizations, and events where CECA could conduct speaking engagements to help promote Waterloo co-op• Planned and coordinated events and photo shoots • Assisted in the development and coordination of marketing activities, marketing campaigns, and marketing materials• Assisted in the coordination of mailers and promotions• Conducted research of competitive co-op programs at other universities and analyze their messaging strategies• Researched clubs, organizations, and events where CECA could conduct speaking engagements to help promote Waterloo co-op• Planned and coordinated events and photo shoots

Charity Liaison Associate

• Jan 2012 - Aug 2012

• Served as a liaison between the ChangeIt® team and charitable organizations across Canada • Collected, organized and tracked charity data using CRM tools• Collaborated with the team on the development of marketing and promotional material• Assisted with online LIVE CHAT support • Served as a liaison between the ChangeIt® team and charitable organizations across Canada • Collected, organized and tracked charity data using CRM tools• Collaborated with the team on the development of marketing and promotional material• Assisted with online LIVE CHAT support