Brooke Josebachvili
Brand and Content Marketing at NationSwell- Claim this Profile
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Bio
Randal Hollis
There isn’t much more you can ask for from a teammate than someone who understands business and user needs, can toggle between creative and strategic thinking and knows how to get the job done. Brooke fills this role and then some, all while maintaining a purpose-driven passion that is infectious and inspirational. Brooke has a solid pulse on the current standards of what users are expecting from products and can validate those expectations through user research. This means the ideas she brings to the table hit the mark and are relevant and meaningful to end users. Brooke is not only a strong asset in marketing and customer experience, but is also a passionate individual with a delightful personality that makes her an absolute pleasure to work with.
Kerry Scheidt
Brooke has been an instrumental part of the Badass Brooklyn Animal Rescue events team. Working in animal rescue–especially as a volunteer on top of a day job–can be exhausting, and Brooke does it with ease. She's whip-smart and no-nonsense. Behind the scenes, her attention to detail, design-sense and work ethic have been a huge boost to our fundraising and community events. On the ground, Brooke is a proven leader, taking on supervisory roles at all of our public events. Her enthusiasm and can-do attitude is truly infectious and I am incredibly grateful to have her on the team!
Randal Hollis
There isn’t much more you can ask for from a teammate than someone who understands business and user needs, can toggle between creative and strategic thinking and knows how to get the job done. Brooke fills this role and then some, all while maintaining a purpose-driven passion that is infectious and inspirational. Brooke has a solid pulse on the current standards of what users are expecting from products and can validate those expectations through user research. This means the ideas she brings to the table hit the mark and are relevant and meaningful to end users. Brooke is not only a strong asset in marketing and customer experience, but is also a passionate individual with a delightful personality that makes her an absolute pleasure to work with.
Kerry Scheidt
Brooke has been an instrumental part of the Badass Brooklyn Animal Rescue events team. Working in animal rescue–especially as a volunteer on top of a day job–can be exhausting, and Brooke does it with ease. She's whip-smart and no-nonsense. Behind the scenes, her attention to detail, design-sense and work ethic have been a huge boost to our fundraising and community events. On the ground, Brooke is a proven leader, taking on supervisory roles at all of our public events. Her enthusiasm and can-do attitude is truly infectious and I am incredibly grateful to have her on the team!
Randal Hollis
There isn’t much more you can ask for from a teammate than someone who understands business and user needs, can toggle between creative and strategic thinking and knows how to get the job done. Brooke fills this role and then some, all while maintaining a purpose-driven passion that is infectious and inspirational. Brooke has a solid pulse on the current standards of what users are expecting from products and can validate those expectations through user research. This means the ideas she brings to the table hit the mark and are relevant and meaningful to end users. Brooke is not only a strong asset in marketing and customer experience, but is also a passionate individual with a delightful personality that makes her an absolute pleasure to work with.
Kerry Scheidt
Brooke has been an instrumental part of the Badass Brooklyn Animal Rescue events team. Working in animal rescue–especially as a volunteer on top of a day job–can be exhausting, and Brooke does it with ease. She's whip-smart and no-nonsense. Behind the scenes, her attention to detail, design-sense and work ethic have been a huge boost to our fundraising and community events. On the ground, Brooke is a proven leader, taking on supervisory roles at all of our public events. Her enthusiasm and can-do attitude is truly infectious and I am incredibly grateful to have her on the team!
Randal Hollis
There isn’t much more you can ask for from a teammate than someone who understands business and user needs, can toggle between creative and strategic thinking and knows how to get the job done. Brooke fills this role and then some, all while maintaining a purpose-driven passion that is infectious and inspirational. Brooke has a solid pulse on the current standards of what users are expecting from products and can validate those expectations through user research. This means the ideas she brings to the table hit the mark and are relevant and meaningful to end users. Brooke is not only a strong asset in marketing and customer experience, but is also a passionate individual with a delightful personality that makes her an absolute pleasure to work with.
Kerry Scheidt
Brooke has been an instrumental part of the Badass Brooklyn Animal Rescue events team. Working in animal rescue–especially as a volunteer on top of a day job–can be exhausting, and Brooke does it with ease. She's whip-smart and no-nonsense. Behind the scenes, her attention to detail, design-sense and work ethic have been a huge boost to our fundraising and community events. On the ground, Brooke is a proven leader, taking on supervisory roles at all of our public events. Her enthusiasm and can-do attitude is truly infectious and I am incredibly grateful to have her on the team!
Credentials
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Hootsuite Certification in Social Media Marketing
Hootsuite Media Inc.Sep, 2015- Nov, 2024
Experience
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NationSwell
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Brand and Content Marketing
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Dec 2021 - Present
Growing a community of purpose-driven senior leaders across business, philanthropy, investment, and beyond. As the inaugural marketing hire for the business, I am tasked with building and nurturing the NationSwell brand. Through cross-functional content development, strategic campaigns, and multi-channel distribution, I drive awareness and elevate brand perception to our audience of impact executives Growing a community of purpose-driven senior leaders across business, philanthropy, investment, and beyond. As the inaugural marketing hire for the business, I am tasked with building and nurturing the NationSwell brand. Through cross-functional content development, strategic campaigns, and multi-channel distribution, I drive awareness and elevate brand perception to our audience of impact executives
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Impactree
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United States
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Marketing Services
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1 - 100 Employee
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Director of Marketing and Strategic Partnerships
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Nov 2020 - Aug 2021
At ground-floor social impact startup, led entire marketing arm; ran all brand, content, lead generation, sales enablement, and client management efforts. Business focused on curating and delivering impactful employee engagement initiatives for B2B clients (SMB, enterprise, and community organizations). Notable Projects: Completed company rebrand; facilitated redesign of logo, brand book, social channels, website, and communications strategy: impactree.com Developed, marketed, and hosted co-sponsored virtual impact event supporting LGBTQ+ rights for Pride, June 2021 Show less
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Self-employed
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New York City Metropolitan Area, Boston, MA
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Freelance Marketing Consultant
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Jan 2019 - Oct 2020
Align with mission-driven organizations to provide strategic marketing services. Lay groundwork for brand identity and market positioning through custom cross-channel strategies and campaigns. Notable project: Blue Cross Blue Shield of Massachusetts Corporate Rebrand (July '19-March '20) Align with mission-driven organizations to provide strategic marketing services. Lay groundwork for brand identity and market positioning through custom cross-channel strategies and campaigns. Notable project: Blue Cross Blue Shield of Massachusetts Corporate Rebrand (July '19-March '20)
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Fox Entertainment
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United States
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Broadcast Media Production and Distribution
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700 & Above Employee
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Associate Director, Client Solutions, FX Networks
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Jan 2016 - Dec 2018
Designed and executed cross-channel marketing campaigns for 50+ tier one client accounts, generating $100M+ in incremental ad revenue annually Notable project: 2017 PROMAX Award winning sweepstakes campaign with FX and Mercedes-Benz Designed and executed cross-channel marketing campaigns for 50+ tier one client accounts, generating $100M+ in incremental ad revenue annually Notable project: 2017 PROMAX Award winning sweepstakes campaign with FX and Mercedes-Benz
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Viacom
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United States
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Entertainment
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700 & Above Employee
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Integrated Marketing Manager, VH1
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Apr 2014 - Dec 2015
Developed and led cross-channel, client-specific media campaigns on broadcast, digital, social, and experiential platforms to stimulate incremental ad sales revenue Notable project: Cross-channel integrated campaign with VH1, Logo, Fiat, and SCOPE Art Show Developed and led cross-channel, client-specific media campaigns on broadcast, digital, social, and experiential platforms to stimulate incremental ad sales revenue Notable project: Cross-channel integrated campaign with VH1, Logo, Fiat, and SCOPE Art Show
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NBCUniversal
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United States
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Entertainment Providers
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700 & Above Employee
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Marketing Manager, DailyCandy
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Sep 2013 - Mar 2014
Managed brand positioning and led strategic partnership efforts, online and offline, to increase traffic to DailyCandy.com digital platforms Notable Project: DailyCandy Bazaar, first-of-its-kind multichannel lifestyle event Managed brand positioning and led strategic partnership efforts, online and offline, to increase traffic to DailyCandy.com digital platforms Notable Project: DailyCandy Bazaar, first-of-its-kind multichannel lifestyle event
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LivingSocial
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United States
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Advertising Services
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400 - 500 Employee
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National Sponsorship Manager
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Feb 2013 - Aug 2013
Designed and implemented million dollar experiential and digital marketing programs across US markets, enabling multi-channel sponsorship dealsNotable Project: Nationwide, multi-city experiential campaign with LIvingSocial and Nissan
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Baltimore Manager / DC Event Manager, Adventures
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Feb 2011 - Feb 2013
Launched and operated the LivingSocial events division in Baltimore/DC Metro area; developed and marketed events generating over $4M in incremental revenue in first year of operations
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The Johns Hopkins University
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United States
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Higher Education
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700 & Above Employee
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Health Promotion Specialist
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Aug 2008 - Feb 2011
Managed the implementation & evaluation of on-campus education campaigns, institutional partnerships, and student events relating to community health and wellness Managed the implementation & evaluation of on-campus education campaigns, institutional partnerships, and student events relating to community health and wellness
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Education
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James Madison University
Bachelor's of Science, Health Science- Health Studies