Experience

University of Pennsylvania School of Veterinary Medicine

• United States
• Higher Education
• 100 - 200 Employee

• Communications Coordinator

  • Nov 2022 - Present



American Design and Build

• United States
• Construction
• 1 - 100 Employee

• Digital Marketing Manager

  • Jan 2020 - Oct 2022

  - Manage company social media pages, including paid ad accounts. Ensure content and ads adhere to company brand and goals. - Manage company Google accounts, including Google My Business, Google Ads, Google Analytics, etc. - Oversee company websites. Make appropriate edits, implement tracking codes and pixels for advertising campaigns. - Utilize digital outlets to generate warm leads for sales team. - Assist in the creative process of all marketing, digital and traditional. -… Show more - Manage company social media pages, including paid ad accounts. Ensure content and ads adhere to company brand and goals. - Manage company Google accounts, including Google My Business, Google Ads, Google Analytics, etc. - Oversee company websites. Make appropriate edits, implement tracking codes and pixels for advertising campaigns. - Utilize digital outlets to generate warm leads for sales team. - Assist in the creative process of all marketing, digital and traditional. - Propose and manage a yearly budget for the digital marketing department. - Create engaging content directed at capturing and retaining new audiences and potential consumers. - Stay up to date on trends, software updates, and marketing strategies to ensure the highest ROI on all marketing initiatives. - Assist in the creation of company blog posts, as well as compose and edit all company press releases. - Utilize the Adobe Creative Suite (Photoshop, Illustrator, InDesign) to produce marketing materials. - Utilize company CRM to add customer information, pull lists, and analyze existing customer database to create lookalike audiences for marketing purposes. Show less - Manage company social media pages, including paid ad accounts. Ensure content and ads adhere to company brand and goals. - Manage company Google accounts, including Google My Business, Google Ads, Google Analytics, etc. - Oversee company websites. Make appropriate edits, implement tracking codes and pixels for advertising campaigns. - Utilize digital outlets to generate warm leads for sales team. - Assist in the creative process of all marketing, digital and traditional. -… Show more - Manage company social media pages, including paid ad accounts. Ensure content and ads adhere to company brand and goals. - Manage company Google accounts, including Google My Business, Google Ads, Google Analytics, etc. - Oversee company websites. Make appropriate edits, implement tracking codes and pixels for advertising campaigns. - Utilize digital outlets to generate warm leads for sales team. - Assist in the creative process of all marketing, digital and traditional. - Propose and manage a yearly budget for the digital marketing department. - Create engaging content directed at capturing and retaining new audiences and potential consumers. - Stay up to date on trends, software updates, and marketing strategies to ensure the highest ROI on all marketing initiatives. - Assist in the creation of company blog posts, as well as compose and edit all company press releases. - Utilize the Adobe Creative Suite (Photoshop, Illustrator, InDesign) to produce marketing materials. - Utilize company CRM to add customer information, pull lists, and analyze existing customer database to create lookalike audiences for marketing purposes. Show less



THE ANIMAL CARE SHELTER FOR KENT COUNTY

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Communications Manager

  • Jul 2018 - Jan 2020

  - Manage all social media pages including Facebook (10,800 followers) & Instagram (1,129 followers). - Also follow trends with new social media outlets such as Twitter, Snapchat and TikTok. - Create and distribute bi-weekly email blasts. - Manage a WordPress website; frequently post events, news pieces, and pet spotlights to the site. - Design and publish mailed promotions aimed at garnering more support for the shelter (monetary and in kind). - Create and follow a promotion… Show more - Manage all social media pages including Facebook (10,800 followers) & Instagram (1,129 followers). - Also follow trends with new social media outlets such as Twitter, Snapchat and TikTok. - Create and distribute bi-weekly email blasts. - Manage a WordPress website; frequently post events, news pieces, and pet spotlights to the site. - Design and publish mailed promotions aimed at garnering more support for the shelter (monetary and in kind). - Create and follow a promotion schedule to ensure the most success out of each post/mailing. - Manage and assist with digital fundraisers/promotions, the latest of which raised over $30,000 for the shelter. - Assist with the planning, organization and promotion of shelter events, whether fundraisers or "friend-raisers". - Write and edit all pet biographies for every available animal. Ensure that all information is factual as well as attention grabbing. Show less - Manage all social media pages including Facebook (10,800 followers) & Instagram (1,129 followers). - Also follow trends with new social media outlets such as Twitter, Snapchat and TikTok. - Create and distribute bi-weekly email blasts. - Manage a WordPress website; frequently post events, news pieces, and pet spotlights to the site. - Design and publish mailed promotions aimed at garnering more support for the shelter (monetary and in kind). - Create and follow a promotion… Show more - Manage all social media pages including Facebook (10,800 followers) & Instagram (1,129 followers). - Also follow trends with new social media outlets such as Twitter, Snapchat and TikTok. - Create and distribute bi-weekly email blasts. - Manage a WordPress website; frequently post events, news pieces, and pet spotlights to the site. - Design and publish mailed promotions aimed at garnering more support for the shelter (monetary and in kind). - Create and follow a promotion schedule to ensure the most success out of each post/mailing. - Manage and assist with digital fundraisers/promotions, the latest of which raised over $30,000 for the shelter. - Assist with the planning, organization and promotion of shelter events, whether fundraisers or "friend-raisers". - Write and edit all pet biographies for every available animal. Ensure that all information is factual as well as attention grabbing. Show less