Brook Edmondson

Director of Paid Search at linear
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Contact Information
us****@****om
(386) 825-5501
Location
Lehi, Utah, United States, US
Skills

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Credentials

  • Google Ads Search Certification
    Google
  • Griffin Hill Base Camp Certification
    Griffin Hill

Experience

  • linear
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Director of Paid Search
      • Aug 2022 - Present

    • Paid Search Team Lead
      • Mar 2022 - Aug 2022

  • Digital Spark
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Paid Search Manager
      • Dec 2020 - Jun 2022

      - Trained new PPC Specialists - Manage ads for real estate investor clients nationwide - Manage ads for internal real estate investing brand Enlight Homebuyers - Google Ads & Microsoft Bing Ads - Search/Youtube/Display ads/Dynamic Ads - Monthly Reporting to clients & stakeholders - CRO testing - A/B Ad Copy Testing - Wordpress landing pages - Zapier integrations - Gravity Forms - Podio - Poptin Form set up - Trained new PPC Specialists - Manage ads for real estate investor clients nationwide - Manage ads for internal real estate investing brand Enlight Homebuyers - Google Ads & Microsoft Bing Ads - Search/Youtube/Display ads/Dynamic Ads - Monthly Reporting to clients & stakeholders - CRO testing - A/B Ad Copy Testing - Wordpress landing pages - Zapier integrations - Gravity Forms - Podio - Poptin Form set up

  • Ninthroot
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Paid Search Manager
      • Jan 2020 - Nov 2020

      - Manage all Paid Search Marketing & Social Ads - Google Search Ads, Display Ads, Gmail Ads - Microsoft Bing Ads - Yelp Ads - LinkedIn Ads for B2B - Facebook/Instagram Social Ads - Remarketing - Set up Processes for CRO Landing Page Testing - Set up Google Optimize Landing Page Testing - A/B Ad Copy Testing - Trained new PPC specialists - Monthly reporting to clients - Manage all Paid Search Marketing & Social Ads - Google Search Ads, Display Ads, Gmail Ads - Microsoft Bing Ads - Yelp Ads - LinkedIn Ads for B2B - Facebook/Instagram Social Ads - Remarketing - Set up Processes for CRO Landing Page Testing - Set up Google Optimize Landing Page Testing - A/B Ad Copy Testing - Trained new PPC specialists - Monthly reporting to clients

  • Clearlink
    • United States
    • Advertising Services
    • 700 & Above Employee
    • Paid Search Specialist
      • Jan 2018 - Dec 2019

      - Built & managed Search campaigns for Viasat/Exede Satellite Internet, Verizon Fios, & Frontier Communications on the Adwords, Bing, & Yahoo Gemini platforms - Forecasted Volume & Estimates of Profitability for all accounts - Weekly Reporting to stakeholders - Generic & Branded Search Campaigns - A/B Ad Copy Testing - Responsive Search Ads - Landing Page testing - Created pages for testing on Instapage - Lead Form in SERP extension testing - CRO testing - Remarketing campaigns & audiences - Utilized Google Analytics to look at customer behavior Show less

  • eMarketing Concepts
    • Advertising Services
    • 1 - 100 Employee
    • Paid Search Analyst
      • Nov 2016 - Nov 2017

      - Paid Search Analyst with a book of business of 70+ SMB clients - Created & managed search & display campaigns on Google Adwords, Bing, Yahoo Gemini, Facebook Ads, Instagram, & Pinterest - CRO testing - Monthly reporting to clients & stakeholders - Worked with Pinterest influencers & graphic designers to create Pinterest Ads - Started as an Account Manager with 100+ book of business composed of a variety of SMB clients - Keyword research - SEO titles & metas - Created unbounce landing pages - Helped implement trainings & processes for our workflow Show less

  • Brio Energy
    • United States
    • Environmental Services
    • 1 - 100 Employee
    • Operations and On-boarding
      • May 2016 - Nov 2016

      - Managed Onboarding department - Company E-reviews on various platforms (BBB, Yelp, Facebook) - Gift card incentive to lower customer cancellation rate over 50% - Trained new employees our processes/systems - Helped implement new processes for Onboarding/site surveys - Trained sales reps on how to use company CRM & additional programs/processes - Onboarded new customers by reviewing contracts, financing documents, and notifying installers - Onboarded/formed a relationship with new installers - Performed daily internal audits on various programs Show less

Education

  • Utah State University - Jon M. Huntsman School of Business
    Bachelor's degree, Business & Marketing
    2011 - 2016

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