Brook Allen

Senior Graphic Designer at PureEdge Lighting
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Contact Information
us****@****om
(386) 825-5501
Location
Greater Chicago Area
Languages
  • English Native or bilingual proficiency

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Bio

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5.0

/5.0
/ Based on 4 ratings
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Peter Jakal

I am thrilled to write a recommendation for Brook based on his impressive experience and skills in the digital media field. I have had the pleasure of witnessing his exceptional work in videography, editing, visual effects, photography, web design, and graphic design. Brook has an undeniable passion for digital media and consistently delivers outstanding results. His commitment to excellence and attention to detail are truly remarkable. I have seen him go above and beyond to meet requirements, ensuring that every project is executed to perfection.

Kevin Sullivan

I hired Brook to be my Visual Designer at a Minor League Baseball team. He was responsible for all content on our in-stadium video board - still graphics, pictures, overlays, video, etc. Brook has a great eye for design, and very quickly picked up the nuances of professional baseball game entertainment presentation. He set the standard for Visual Design work that I've tried, yet not always accomplished, to achieve. Brook worked well with others, was always punctual and efficient, and was a huge asset to the team. Baseball game presentation is very chaotic behind the scenes - Brook managed that chaos exceptionally well. I have no hesitation whatsoever to recommend Brook for any Visual Design role.

Jake Schroeder

Brook is talented and hard working, passionate about his craft, and as creative and imaginative as they come!

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Experience

    • United States
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Senior Graphic Designer
      • Sep 2023 - Present

    • United States
    • Design Services
    • Graphic Designer & Video Producer
      • Jun 2009 - Present

      • Provide Graphic Design, film, editing, photography, visual effects, and web design for various clients around Chicago • Manage large projects with a small team. • Assisted with re-branding, flyer creation, web graphics, and presentation prep for TSI - A Transworld Systems Company. • Provide Graphic Design, film, editing, photography, visual effects, and web design for various clients around Chicago • Manage large projects with a small team. • Assisted with re-branding, flyer creation, web graphics, and presentation prep for TSI - A Transworld Systems Company.

    • United States
    • Appliances, Electrical, and Electronics Manufacturing
    • 700 & Above Employee
    • Technical Graphic Designer
      • Sep 2017 - Jun 2023

      • Develop and maintain a streamlined process for updating thousands of datasheets across multiple countries • Collaborate with cross-functional teams to gather accurate and up-to-date technical information for the datasheets • Redesign and update brand standards to ensure a cohesive and modern visual identity • Create brand guidelines encompassing typography, color schemes, logo usage, and graphic elements • Collaborate with stakeholders to ensure brand consistency across all marketing collateral and materials • Design and produce a variety of literature, including white papers, PowerPoint presentations, application notes, and selection guides • Develop visually appealing and user-friendly selection guides that simplify the decision-making process for customers • Two selection guides recognized with the prestigious Hermes Platinum Award for design excellence in 2020 Show less

    • United States
    • Appliances, Electrical, and Electronics Manufacturing
    • 1 - 100 Employee
    • Technical Graphic Designer
      • Oct 2016 - Sep 2017

      • Create and maintain product datasheets that effectively showcase the features, specifications, and technical details of the light fixtures • Collaborate with product management and engineering teams to gather accurate and up-to-date information Design layouts that are visually appealing, informative, and aligned with the brand identity • Maintain and update the brand identity across various media channels, including print, digital, and online platforms • Collaborate with marketing and design teams to ensure adherence to brand standards in all marketing materials • Conduct meticulous print checks to ensure the accuracy and quality of the annual catalog • Collaborate with printers and production teams to resolve any issues related to color accuracy, print quality, and finishing Show less

    • United States
    • Wholesale
    • 1 - 100 Employee
    • Graphic Designer
      • Nov 2015 - Jan 2016

      • Create visually compelling and attractive displays for picture frames and household decorations in department stores • Establish and maintain a comprehensive and organized file system for all design assets, including graphics, images, and templates • Ensure efficient file organization and naming conventions for easy retrieval and accessibility • Design new products and variations for the upcoming holiday season, including seasonal picture frames and related household decorations • Capture product photographs and utilize photo manipulation techniques to enhance the visual impact of displays and the seasonal catalog • Edit and retouch product photos to ensure high-quality visuals that showcase the products effectively Show less

    • United States
    • Machinery Manufacturing
    • 700 & Above Employee
    • Multimedia Designer
      • Jul 2015 - Oct 2015

      • Design visually engaging graphics for presentations, incorporating company branding and visual identity • Develop infographics, charts, diagrams, and other graphic elements to enhance the clarity and effectiveness of presentations • Design graphics for in-building displays, including signage and digital screens, to communicate information and engage employees • Shoot and record video footage for company-wide newsletters and news segments • Edit and enhance video footage using Adobe software, ensuring professional quality and engaging storytelling • Create dynamic and visually appealing motion graphics for use in presentations • Generate and render 3D animation materials to be used in videos Show less

    • Consumer Goods
    • 1 - 100 Employee
    • Graphic Designer/Photographer/Advertising/Promotions
      • Jan 2014 - Feb 2015

      • Create visually compelling graphics, illustrations, and layouts for a wide range of marketing materials, including but not limited to brochures, flyers, posters, digital advertisements, product packaging, and website assets. • Ensure consistency in branding across all design materials. Develop and maintain brand guidelines and ensure that all designs align with the company's visual identity. • Design eye-catching digital assets for online marketing campaigns, including social media graphics, website banners, email templates, and multimedia content. • Collaborate with product teams to design product packaging that is both attractive and informative, ensuring it accurately represents our products and resonates with customers. • Work with product photography to enhance product images, retouching and editing as necessary to create high-quality visuals. • Design and prepare materials for print production, ensuring that all files meet printing specifications and are ready for distribution. • Collaborate with marketing, product, and sales teams to understand project requirements and create designs that effectively convey key messages and meet marketing objectives. • Stay updated with industry trends and design best practices to keep our visuals fresh and competitive in the marketplace. • Be receptive to feedback from team members and stakeholders and use it to improve and refine design concepts. • Manage multiple design projects simultaneously, ensuring that deadlines are met and projects progress smoothly. Show less

    • United States
    • Spectator Sports
    • 1 - 100 Employee
    • Video Board Operator/ Video shooting/ Editing/ VFX
      • Apr 2012 - Sep 2014

      • Manage all aspects of video board operations during home games, ensuring timely and seamless execution of video content, animations, and graphics. • Work with the game day production team to schedule and cue up video content, including player introductions, replays, in-game entertainment, sponsor messages, and promotional materials. Monitor and switch between live camera feeds to provide fans with a clear view of the action on the field, including close-ups of players, crowd shots, and other relevant footage. • Create, edit, and display dynamic graphics and animations on the video board, such as player statistics, scoreboard updates, and interactive fan engagement content. • Capture and replay key moments from the game, including exciting plays, home runs, and noteworthy events, enhancing the fan experience. • Quickly identify and troubleshoot technical issues related to video board equipment and software to minimize downtime during games. • Collaborate closely with the game day production team, including producers, camera operators, and audio technicians, to ensure seamless coordination of all game day elements. Follow scripts and schedules provided by the production team, ensuring that all planned video elements are executed accurately and on time. • Engage with fans through the video board, including displaying crowd shots, encouraging fan participation, and promoting in-stadium activities. Be prepared to display emergency messages or evacuation instructions on the video board in case of emergencies. • Ensure that all video board equipment is properly maintained, and report any equipment issues to the appropriate personnel for repairs or replacements. • After each game, assist in archiving and organizing video footage and graphics files for future use and analysis. Show less

    • United States
    • Newspaper Publishing
    • 700 & Above Employee
    • Marketing Consultant/Team Management/ Sales
      • Dec 2013 - Dec 2013

      • Provided specialty marketing for a small Pop-up store. • Lead and managed a small team for the store. • Pushed sales for a specific brand of merchandise. • Provided specialty marketing for a small Pop-up store. • Lead and managed a small team for the store. • Pushed sales for a specific brand of merchandise.

    • Creative Director/Graphic Designer/photography/Video Editing/ Web design
      • Oct 2010 - Sep 2013

      • Develop and maintain the overarching brand identity for Hunters Nightclubs, ensuring it remains consistent and compelling across all touchpoints. • Create a visual strategy that aligns with the brand's personality and resonates with our target audience, capturing the essence of our nightlife experience. Manage and inspire a creative team, including graphic designers, photographers, videographers, and other creative professionals, fostering their growth and creativity. • Oversee the creation of all promotional materials, including flyers, posters, digital assets, menus, and signage, ensuring they are visually captivating and aligned with branding guidelines. Coordinate and direct photoshoots and video productions to capture the energy and ambiance of our venues and events. • Develop engaging content for social media platforms, including Instagram, Facebook, and TikTok, to promote events, showcase performances, and interact with our online community. • Collaborate with event planners to conceptualize and execute creative event theming, ensuring that each event has a unique and captivating atmosphere. Oversee the design and installation of interior and exterior décor, lighting, and visual elements to create an inviting and memorable nightclub environment. • Work closely with artists, DJs, and performers to create promotional materials that highlight their appearances and align with our brand. Develop creative concepts for advertising campaigns, including digital and print media, billboards, and radio spots, to drive attendance and enhance brand recognition. • Manage the creative department budget efficiently, allocating resources effectively to achieve maximum impact. • Stay updated with industry trends, nightlife culture, and emerging technologies to continually evolve the creative direction. • Maintain the highest standards of creative excellence, ensuring all creative assets meet or exceed brand expectations. Show less

    • Graphic Designer/Video Producer/Photography/VFX
      • Apr 2010 - Dec 2010

      • Collaborate with the studio's team to define the purpose, target audience, and content outline for the DVD, ensuring it aligns with the studio's fitness and dance philosophy. • Develop a compelling and informative script that effectively communicates the aerobic pole dancing routines, techniques, and fitness benefits to viewers. Create visual storyboards to outline the video's sequence, camera angles, and VFX elements, ensuring a coherent and engaging narrative. • Capture high-quality images of pole dancing poses and techniques for inclusion in the DVD, ensuring clarity and visual appeal. Shoot professional-quality video footage of aerobic pole dancing routines, performances, and instructional segments. Pay attention to lighting, framing, and camera movements to capture dynamic and engaging shots. • Incorporate VFX elements, if necessary, to enhance the visual impact of the DVD. This may include adding visual enhancements, transitions, and effects to elevate the overall production quality. Edit and assemble video footage, images, and VFX elements into a cohesive and engaging final product. Ensure smooth transitions, proper pacing, and synchronization with the script. • Design visually appealing DVD covers, disc labels, and promotional materials that convey the essence of the aerobic pole dancing experience and attract potential customers. • Create user-friendly DVD menus, incorporating intuitive navigation, chapter selection, and bonus content options. Oversee the audio aspect, ensuring clear and balanced sound quality throughout the DVD, including background music, voiceovers, and instructional cues. • Conduct thorough reviews and edits to maintain the highest production standards, paying attention to video and audio quality, consistency, and accuracy. • Author the DVD, including encoding video, creating interactive menus, and ensuring compatibility with various DVD players and devices. Show less

    • Studio Specialist/Shooting/Editing/Motion Graphic
      • Jun 2010 - Oct 2010

      • Oversee the maintenance, calibration, and regular servicing of digital studio equipment, including cameras, lighting, sound, and recording equipment, to ensure optimal performance. • Provide technical assistance to production teams during shoots, helping with equipment setup, troubleshooting, and resolving technical issues promptly to minimize disruptions. Collaborate with production managers and directors to set up and configure studios for various shoots, ensuring that all equipment and props are in place and functioning correctly. • Manage studio lighting setups, including adjusting lighting angles and intensity to achieve desired effects. Ensure proper placement and operation of microphones for optimal sound quality. Operate digital recording equipment during shoots, ensuring proper framing, focus, and image quality. Monitor audio levels and visual elements to maintain recording quality. • Manage digital media assets, including the transfer, backup, and organization of recorded content, ensuring efficient data management. • Diagnose and troubleshoot technical issues promptly, both during and between shoots. Coordinate repairs or maintenance with external service providers when necessary. Keep detailed records of equipment maintenance, technical issues, and solutions, aiding in the development of best practices and troubleshooting guides. • Collaborate closely with producers, directors, and other studio staff to understand technical requirements for each project and provide recommendations for optimal execution. Stay updated with the latest trends and developments in digital studio technology, recommending upgrades or new equipment as needed to enhance production capabilities. • Maintain cleanliness and organization in the studio spaces, ensuring that equipment is stored securely and studio spaces are ready for use at all times. Show less

    • Videographer/ Photographer
      • Jun 2009 - Jun 2010

      • Plan, shoot, and edit professional videos that highlight Smart Signal's products, services, and technology. This includes product demos, explainer videos, customer testimonials, and corporate promotional videos. Collaborate with marketing and creative teams to develop video concepts, storyboards, and scripts that effectively convey key messages and align with the brand identity. • Operate cameras, both DSLRs and other professional-grade video equipment, to capture high-quality footage. Ensure proper framing, focus, exposure, and lighting. • Set up and manage audio equipment, including microphones and recorders, to capture clear and high-quality sound during video shoots. Plan and set up appropriate lighting arrangements to achieve the desired look and mood for each video project. • Edit and enhance video footage using video editing software (e.g., Adobe Premiere Pro, Final Cut Pro) to create polished and engaging final videos. This includes adding transitions, effects, graphics, and sound mixing. Incorporate visual effects or animations where necessary to enhance the visual storytelling and convey complex technical concepts effectively. • Apply color correction and grading techniques to maintain visual consistency and create the desired mood in videos. • Record voiceovers or narration as needed, ensuring a clear and engaging delivery of script content. • Organize and maintain a library of video assets, including raw footage, graphics, and project files, for easy access and future use. Show less

    • Retail
    • 1 - 100 Employee
    • Shift Leader
      • Apr 2007 - Oct 2009

      • I sold Video game and Video game accessories. • I trained new employees as well as kept upkeep on the store. • I sold Video game and Video game accessories. • I trained new employees as well as kept upkeep on the store.

Education

  • Illinois Institute of Art
    Bachelor of Fine Arts - BFA, Digital Filmmaking & Video Production
    2005 - 2010
  • Indianola High School
    General Studies, GED
    2001 - 2005

Community

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