Experience

Paycorp Group

• South Africa
• Financial Services
• 1 - 100 Employee

• Marketing Executive

  • 2011 - Present

  I am part of an exciting fintech business with a purpose-led vision of enhancing financial inclusion through connecting more people to their money and more businesses to their customers. At Paycorp, we seek out connections with consumers with convenience at the core - close to where they live, work and shop. I am inspired and influenced by local and global brands from financial services to trends, food and fashion. I am part of an exciting fintech business with a purpose-led vision of enhancing financial inclusion through connecting more people to their money and more businesses to their customers. At Paycorp, we seek out connections with consumers with convenience at the core - close to where they live, work and shop. I am inspired and influenced by local and global brands from financial services to trends, food and fashion.



Brand Wisdom

• Strategist

  • 2011 - Dec 2011

  Brand Wisdom provides instinctive and insightful thinking through partnerships with like-minded people to create sustainable added value to brands and business. The interventions I initiate draws on rich and deep wisdom in an unconventional manner to provide intelligent strategies that deliver on business objectives. A healthy mix of magic and science, instinct and reality, creativity and authenticity - my process is collaborative and engaging, cultivating a spirit of imagination and inspiration. Show less



Sasol

• South Africa
• Chemical Manufacturing
• 700 & Above Employee

• Group Brand Marketing Manager

  • Nov 2004 - Nov 2010

  As one of South Africa's brand icons, the experience I gained at Sasol filled me with inspiration and insight. My role was that of Group Brand Marketing manager - responsible for building the brand equity and managing marketing that strived to win the hearts and minds of South Africans and position the brand on the global stage. As one of South Africa's brand icons, the experience I gained at Sasol filled me with inspiration and insight. My role was that of Group Brand Marketing manager - responsible for building the brand equity and managing marketing that strived to win the hearts and minds of South Africans and position the brand on the global stage.



Dovetail

• Strategic brand consultant

  • Mar 1999 - Oct 2004

  Dovetail was my first foray into brand consulting. I dovetailed with the Corporate Communication team at Barloworld to provide support, guidance and custodianship of the newly launched global monolithic Barloworld brand. Within 18 months, Sasol approached me to provide strategic brand consulting leading up to the launch of the global monolithic brand in September 2001. For about a year, I worked on these two iconic brands simultaneously until Sasol required full-time assistance. I worked as a brand consultant with the executive director of the Corporate Affairs team for a couple of years before eventually deciding to join Sasol as a corporate warrior. Show less



Graphicor

• Advertising Services
• 1 - 100 Employee

• Project Manager

  • Jan 1994 - Feb 1999

  Graphicor was a wonderful training ground for design, branding and implementation. A unique mix of creativity and business savvy, big picture thinking and a focus on detail, small business providing solutions for big business. I had fabulous mentors, received amazing coaching and gained exposure and insight to the world of big business and big brands. Graphicor was a wonderful training ground for design, branding and implementation. A unique mix of creativity and business savvy, big picture thinking and a focus on detail, small business providing solutions for big business. I had fabulous mentors, received amazing coaching and gained exposure and insight to the world of big business and big brands.