Experience

Milpark Education

• South Africa
• Higher Education
• 200 - 300 Employee

• Digital Marketing Manager

  • Aug 2017 - Present

  Oversee planning, development and execution of inbound and outbound digital marketing efforts centered on web, integrated campaigns, social media and emerging online channels to drive revenue, generate qualified leads and raise brand awareness. Oversee planning, development and execution of inbound and outbound digital marketing efforts centered on web, integrated campaigns, social media and emerging online channels to drive revenue, generate qualified leads and raise brand awareness.



25AM

• South Africa
• Advertising Services
• 1 - 100 Employee

• Talent Director

  • Jun 2016 - Mar 2017

  I have ultimate responsibility for all people based activity within the organisation from both an operational and strategic perspective. I create and lead the Human Resources practices and objectives that provide an employee-oriented, high performance culture that emphasises empowerment, quality, productivity and standards, goal attainment, and the recruitment and ongoing development of a superior workforce.Key Achievements at 25AM (Previously Acceleration Media):• Developed & implemented 25AM’s first Talent Management Strategy, aimed at sourcing, aligning, mentoring, training and rewarding the best talent possible, referred to as Strategic Human Resources Management – long-term HR planning that aligned to organisational strategy - 2016 • Implemented a 25AM market related remuneration management strategy - 2015• Developed and implemented an intern programme as a means for sustainable succession planning & adding skilled digital marketers to the industry – 2015• Developed & implemented a Performance development/review process (including job description creation for all roles and KPA objective setting linked to business strategy) - 2015• Implemented a Certificate in Middle management & Leadership training course (as a means to strategically upskill middle management and bridge the gap between senior leadership and the rest of the staff. It was a 9 month programme) – 2015• Developed and implemented a 25AM short term incentive scheme - 2014• Managed the Acceleration Media to 25AM rebrand project – 2014• Completed a Lumina Learning accreditation (2012) and implemented the programme across the company as a way to help transform company performance by transforming its people – 2010 to date• Developed & implemented a companywide internal workflow management and trafficking system – 2010 Show less

• Head of HR, Marketing and Communications

  • Jun 2014 - May 2016

  Build, grow & manage the Marketing, HR and Training & development functions within the business.Key Performance Areas:Manage Company, Product & Brand MarketingManage HR functionTraining & Development Personal effectiveness training (using Lumina principles)Event management & coordinationOversee Business OperationsManage Supplier RelationshipsCareer path development for employeesCompany StrategyInput into annual budget forecasting – Marketing, PR, Training & Development Show less

• HR, Operations & Marketing Manager

  • Jan 2011 - May 2014

• Operations Manager

  • Oct 2009 - May 2014

  Build, grow and manage internal company operational function and processesKey Performance Areas:Managing the internal & external operational systems, workflow, processes & toolsManaging the internal HR function – soft skills, policies & procedures, internal planning & development, training & performance management and associated legalitiesManaging the PR function together with the PR AgencyManaging the Marketing function and advertising propertiesOperational Strategy & planningInternal work trafficking and management Show less



Habari Media

• South Africa
• Advertising Services
• 1 - 100 Employee

• Operations & Marketing Manager

  • Mar 2004 - Jan 2009

  About the Company The Habari Group comprised of two separate and distinct divisions, namely, Habari Media and Habari Direct (Now known as Machine Agency). To summarise, Habari Media was a digital sales house offering internet and mobile advertisers’ access to a large portfolio of web properties and mobile advertising platforms. Habari Direct, on the other hand, was the below-the-line incentive and activation division, combining the offerings of a traditional BTL agency with a pre-contracted network of partners, creating loyalty, promotional and activation campaigns for various brands, offering them travel, leisure and lifestyle rewards to entice and build on their existing customer relationships. Positions: Operations & Marketing Manager (Direct division & general) - June 2008 to January 2009 Account Director (Direct division) – January 2007 to January 2009 Account Manager (Direct division) – June 2005 to December 2006 Account Manager (Media division – online/digital) – June 2005 to July 2006 Online campaign manager and Account Executive (Media division – online/digital) – March 2004 to May 2005 Key Achievements at Habari • First employee in the company • Company Management Team Member • Customer Service team implementation, operations and management - Internal team hiring, induction, training, performance reviews and basic HR (10 - 15-person team) • Implementation and management of dedicated Call Centre Quality Assessment tools (Amethyst and Ruby) • Internal CRM system development and deployment - Salesforce • Habari Group CI, website development and project management • Creation of a strategic business plan for the Direct Below-The-Line division Show less