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Experience

    • Manager Account
      • Jan 2017 - Present

    • Account Executive
      • 2017 - 2017

    • Manager
      • Nov 2013 - Nov 2015
    • Account Manager
      • Aug 2010 - Oct 2013

      Stillwater Communications is a communications company that specialises in media training, storytelling and public relations. Key clients include Pieta House, Diageo, RTÉ, Pfizer, Ageing Well Network, Ovelle Pharmaceuticals and The Collins Press. Responsibilities Developing and implementing integrated communications campaigns including online, advertising and marketing elements Managing media activities including writing media releases, issuing media releases and statements, following up with the media Developing and releasing stories Dealing with media queries in the capacity of a press officer Securing and training spokespeople for radio and television Daily client liaison Liaising with third party agencies on marketing collateral, web development and design Develop sponsorship proposal and pitch Media planning and buying across print and broadcast media when required Organising national roadshows from logistics to event management to media relations around the event Budget and team management Project and time management including managing a number of key proposals and pitches Identifying new business opportunities and support the acquisition of new clients Achievements As a direct result of my work the level and quality of media coverage achieved by Pieta House has increased considerably. Subsequently the general recognition, profile, credibility and influence of the organisation have been enhanced. In the three years I have been involved with Pieta House their flagship fundraising event, Darkness into Light, has grown exponentially. The amount of money raised by the event has increased from €50,000 to €800,000 attendance increased from 6,000 to 40,000, the event has grown from 6 locations to 20+ locations and Electric Ireland have been secured as a title sponsor. Show less

    • Ireland
    • Wellness and Fitness Services
    • 1 - 100 Employee
    • Swim Coach
      • Apr 2010 - Apr 2012

      Responsibilities • Planning and delivering sessions appropriate to the level of swimmer • Ensuring safety standards are followed in all sessions • Demonstrating swimming techniques as required Responsibilities • Planning and delivering sessions appropriate to the level of swimmer • Ensuring safety standards are followed in all sessions • Demonstrating swimming techniques as required

    • General Manager
      • Sep 2008 - Dec 2009

      Responsibilities • Ensuring effective operation of planning, scheduling and day-to-day running • Establishing and implementing formal monthly reporting procedures • General administration Responsibilities • Ensuring effective operation of planning, scheduling and day-to-day running • Establishing and implementing formal monthly reporting procedures • General administration

    • Switzerland
    • Information Services
    • 1 - 100 Employee
    • Senior Account Executive
      • Oct 2007 - Aug 2008

      FD Ireland is one of the leading corporate communications agencies in Ireland specialising in corporate and financial, public affairs, CSR and technology communications. Key clients included the Health Insurance Authority, Bright Finance, AIB Capital Markets and the Irelands Funds. Responsibilities Developing and implementing communication and PR plans, including advertising and marketing elements including direct marketing campaigns, e-mail marketing and marketing collateral Managing day-to-day client activities including writing media releases, issuing media releases and statements, following up with the media, writing reports and daily client liaison Managing photocalls Organising and managed media briefings Securing spokespeople Project and time management including managing a number of key proposals and pitches Achievements I acted as press officer for the Health Insurance Authority during the High Court decision on risk equalisation. Communications were prepared as if it were a crisis management situation due to the implications of the ruling and the media interest in the subject. The project was a success and the Health Insurance Authority was the leading voice in the debate. Show less

    • Poland
    • Events Services
    • Account Executive
      • Aug 2006 - Sep 2007

      Business Talk is a boutique communications agency specialising in financial and corporate communications. The nature of the agency provided the scope to act as a press office or in-house communications team for various clients. Key clients included GE Money, Liberty Asset Management, IFG Mortgages, IFG Spain and Trade Credit Brokers Responsibilities Developing media relations campaigns for clients, including PR proposals, drafting media releases, media liaison and follow up, placing comment and expert opinion, corporate profiling and issue management Hosting brainstorms Establishing strong relationships with key business, personal finance and property journalists Achieving consistently strong media coverage through media releases and supplying expert comment Organised press cuttings and media monitoring Achievements The level and quality of the media coverage that IFG Mortgages attained while I worked on the account helped to build the profile and credibility of the organisation. This was done through specific planned and unplanned activities. Planned included the IFG Quarterly Mortgage Index Media which lead the conversation on mortgages, establishing key IFG personnel as experts in the mortgage market. Unplanned included issuing comment and opinion on relevant mortgage, pension and wealth management issues to the media. A quote from a press release I wrote was “quote of the week” in the Business section of the Irish Independent. Show less

    • United States
    • Public Relations and Communications Services
    • 1 - 100 Employee
    • Intern
      • May 2006 - Aug 2006

      While in Walsh PR I had the opportunity to work in a wide range of sectors including healthcare, FMCG, building and construction, agriculture and hospitality. I was part of the team that launched a new healthcare product and two new food products. I was heavily involved in media relations for the launch of a hotel and a new agri-business park. Responsibilities Drafting press releases Media sell-ins Organising and attending photocalls Sourcing models and props, researching venues Briefing photographers Client and proposal research Media monitoring and evaluation Show less

    • Swimming Instructor & Assistant Coach
      • Sep 1996 - Jan 2001

      Teaching swimming from beginner to advanced level Coaching and implementing training programmes for the junior swimming club squad Organising time trials and galas Teaching swimming from beginner to advanced level Coaching and implementing training programmes for the junior swimming club squad Organising time trials and galas

Education

  • National College of Ireland
    Dip. PR & Event Management, Public Relations & Event Management
    2006 - 2006
  • University of Galway
    B.A. Hons, Legal Science, Sociology & Politics
    2001 - 2005
  • St. Mary's Secondary School
    Leaving Certificate, Core subjects; English, Irish, Maths French History Economics Home Economics
    1995 - 2001

Community

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