Experience

SC Johnson Lifestyle Brands

• United States
• Manufacturing
• 100 - 200 Employee

• Sr. Director Customer Execution (Sales Planning)

  • Nov 2021 - Present

  Lead headquarter customer execution team for the Lifestyle Brands business unit of SC Johnson (method, Mrs. Meyer's Clean Day, babyganics, and Ecover). The Team's responsible for development and execution of go to market sales strategy, Category Management/data insights, and Trade Planning. Lead headquarter customer execution team for the Lifestyle Brands business unit of SC Johnson (method, Mrs. Meyer's Clean Day, babyganics, and Ecover). The Team's responsible for development and execution of go to market sales strategy, Category Management/data insights, and Trade Planning.



method products pbc

• United States
• Manufacturing
• 1 - 100 Employee

• Senior Director, Sales Planning

  • Oct 2018 - Nov 2021



ICONIC Protein

• Vice President of Sales

  • Mar 2018 - Aug 2018



EPIC Provisions

• United States
• Manufacturing
• 1 - 100 Employee

• Vice President of Sales

  • Sep 2017 - Jan 2018

  Help lead sales team on quest for peaceful world domination.

• Director Sales Planning

  • Feb 2016 - Aug 2017

  Develop, track, and manage trade and promotional management strategies.



Annie's Inc.

• United States
• Consumer Goods
• 1 - 100 Employee

• Sr. Director of Sales Planning

  • Jun 2014 - Jan 2016

  • Overall Headquarter Trade Management and business planning.• Develop and execute overall Trade Planning process (allocation, planning, execution, and post promotional analysis).• Work with all retail channels (Grocery, Club, Mass, and Natural) to maximize effectiveness and efficiency of trade promotional spending.• Manage slotting expenditures to ensure we are within strategy and within budget.• Understand all facets of our TPM tool (MEI/TradePro Retail Enterprise) to best incorporate its functionality into our TPM process. Show less

• Director of Trade Marketing

  • Jan 2011 - Jun 2014

  • Develop trade & category management strategies across portfolio for annual & ongoing business planningo Work with Sales & Marketing teams to develop product and promotion strategies across all major categories o Provide Customer SWOTs and MAPS analysis on key product groupso Develop guidelines for trade spending with sales management, including slotting, trade promotions and non-volume building activities. Track the implementation of these guidelines and ensure delivery of expectationso Provide post-promotion trade spending analysis, ROI, and recommendations for future promotion eventso Own scenario planning, utilizing the output of performance assessment to help optimize sales and marketing activity and improve effectivenesso Support field sales through the development of fact based, compelling sales presentations that deliver against key initiatives• Manage overall trade spending budget through TPM MEI systemo Lead development of trade spending strategies across all channels and product groups improving the efficiency and effectiveness of trade promotion dollarso Serve as the company expert on the MEI trade promotion management system, and executing best practices and supporting training both internally and in the field• Serve as liaison and support for Field Sales Managers & Brokerso Prepare/publish weekly field updates on execution, resources, and key initiativeso Create customer specific business reviews and general category business reviewso Perform tracking and analysis of key drive promotions & distribution initiativeo Assist with Broker Management tools & support – contribute to Broker Reviews, performance scorecards, etco Develop pricing analyses and implications for Trade• Assist in creating the agenda and content for National Sales Meetings. Present findings, initiatives, and share best practices during these meetings Show less



CleanWell, LLC

• United States
• Chemical Manufacturing
• 1 - 100 Employee

• Director of Sales

  • Jan 2008 - Dec 2010

  Manage all sales functions including direct selling, national broker management, new business development, pricing and promotional analysis, data acquisition and analysis, and new item ideation and execution for growing personal care company. Responsible for building the selling story for Target, Whole Foods, and independent customers in the Natural Channel. Work with Marketing and Operations to launch new items and develop creative ways to market existing items. Work to open select international markets. Show less



Big Heart Pet Brands

• Consumer Goods
• 700 & Above Employee

• Sr. Customer Marketing Manager

  • 2007 - 2007

  Managed the pet business for the West Area sales team. The primary customers of the West Area included Target, Meijer, SuperValu, Safeway, and HEB. Functioned as the point of contact between marketing and field sales. Was responsible for the allocation and management of the Area’s trade budget. Provided the Area’s senior managers regular updates on the status of the pet business in regards to progress against goals and future outlook on the business. Managed one team member who focused on the day-to-day needs of the sales teams. Show less



Georgia-Pacific LLC

• United States
• Paper and Forest Product Manufacturing
• 700 & Above Employee

• Business Development Manager/Sr. Business Dev Manager

  • 2000 - 2007

  Part of the West Coast sales team that manages multiple brands in the bath tissue, paper towel, napkin, and tabletop categories. Our region sells to key national grocery accounts (including Safeway, Kroger, and Albertsons/Supervalu). Function as the key advisor to the Regional Vice President of sales and as the day-to-day operations manager for our sales team. Work daily with multiple function areas of GP (Trade Marketing, Brand Marketing, Customers Service, Operations/planning, and Finance) to grow profitability and our brands at our customers. Show less

• Customer Development Manager

  • Jan 1999 - 2000

  Managed all aspects of selling our complete product line to Albertsons Northern California. Was able to deliver comparable year over year volume numbers during the very challenging transition from Lucky Stores to Albertsons



SMS Appraising

• Staff Appraiser

  • 1993 - 1994