Britton O’Keefe
Director, US Sales at Tecan- Claim this Profile
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Bio
Credentials
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Data Science for Business
Harvard Business School OnlineApr, 2021- Sep, 2024
Experience
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Tecan
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Switzerland
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Biotechnology Research
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700 & Above Employee
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Director, US Sales
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Apr 2023 - Present
• Responsible for providing strategic and operational leadership for field and inside sales activities • Develop individuals and build teams - providing opportunities that promote accountability and sustained high performance • Participate in new business development activities • Work closely with commercial colleagues, technical support, and global marketing teams to develop and implement sales tactics and activities • Responsible for providing strategic and operational leadership for field and inside sales activities • Develop individuals and build teams - providing opportunities that promote accountability and sustained high performance • Participate in new business development activities • Work closely with commercial colleagues, technical support, and global marketing teams to develop and implement sales tactics and activities
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Jumpcode Genomics
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United States
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Biotechnology Research
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1 - 100 Employee
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Sales Manager
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Nov 2021 - Apr 2023
• Hire, train, and support direct sales team and Sales Dev Reps globally towards 200% growth YOY • Distributor relations and onboarding (APAC & EMEA) • Collaborate with Marketing for Account-based marketing approaches and lead generation strategies • Manage team through re-organizations and product delays • Support and build operational side of business, testing and implementing new sales tools (DemandBase, Clari/Wingman) • Accounts sold into: Academic, Pharma, Biotech, Government • Hire, train, and support direct sales team and Sales Dev Reps globally towards 200% growth YOY • Distributor relations and onboarding (APAC & EMEA) • Collaborate with Marketing for Account-based marketing approaches and lead generation strategies • Manage team through re-organizations and product delays • Support and build operational side of business, testing and implementing new sales tools (DemandBase, Clari/Wingman) • Accounts sold into: Academic, Pharma, Biotech, Government
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Illumina
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Italy
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IT Services and IT Consulting
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1 - 100 Employee
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Sr. Territory Account Manager
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Jan 2018 - Nov 2021
To ensure achievement of territory sales objectives in line with the Illumina mission; to develop and implement sales plans through both strategic and tactical activities; and to provide regular feedback on status of specific sales opportunities, the market, and competitor activities.• CapEx Instrument sales ($50K-$985K), microarray, library preparation, and Saas/Paas products • Proven forecast accuracy YOY• Collaborate and execute in a highly matrixed organization• Effectively built strong partnerships with soured customers and filled opportunity pipeline for 5 years forward• Sold every product line across all verticals of business• Converted majority of accounts to majority Illumina workflows and tripled territory revenue for future years Show less
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Benchtop Sequencing Sales Representative 2
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Jul 2016 - Jan 2018
Drive sales of Illumina’s bench-top sequencing portfolio and related workflows. Collaborate with broader commercial team to maximize sales growth and customer satisfaction in a team-based environment. Provide regular feedback on sales pipeline, success drivers, market dynamics, and competitive activities.• Sell Illumina’s bench-top sequencers ($50K-$300K list price), library preparation portfolio and consumables in Bay Area/UT• Built solid 2-year pipeline for all geographies; achieved forecast accuracy• Hit over 100% to quota all quarters• Mentor and coach new Reps Show less
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Product and Project Manager
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Mar 2015 - Jul 2016
• Contributed to Illumina’s strongest product line revenue period during tech and market developments • Received excellence award during massive overhaul/implementation of new Enterprise system• Responsible for product life cycle, product definitions, pricing, launch activities, product sustainability/obsolescence• Voice of customer flow to R&D to ensure the products meet market needs• Monitor profitability, forecasting and gross margin analysis for products and services • Market segmentation analysis, SWAT, pricing recommendations, strategic plans, and product specs, analyze competition• Collaborate with Marketing Comms for product messaging and implementing tactical programs• Drive projects through PDP and coordinate with Customer Service, Manufacturing, R&D, and Planning Show less
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Sales Representative
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Mar 2013 - Mar 2015
• Significantly contributed to doubling the revenue of the most under-performing territory (Midwest)• Initiated multiple conversations per week, in highly technical capacity, to qualify and “hook” potential buyers• Top performing rep, promoted in 3-month intervals
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Sales Prospecting Specialist
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Sep 2012 - Mar 2013
• Achieved 7% response rate on email campaigns and 20% in follow-ups. • Generate between 50-1000 prospects per week for new clients using optimization techniques• Generated leads which resulted in large-ticket instrument sales
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Vigitron, Inc.
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United States
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Office Manager/Sales
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Nov 2011 - Jul 2012
• Technical Sales including product presentations, cold calling, and customer visits. • Assist in management of marketing, sales, accounting, and shipping to meet sales demands • Assist in accounting, collections, billing and invoicing while increasing accounts payable by 15% • Coordinate marketing initiatives including trade show logistics, email campaigns, and field marketing • Conducted cold calls that increased number of qualified leads by 20% • Extensive SalesForce experience • Manage all tactical business operations for small business Show less
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Education
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2020 - 2020
Harvard Business School Online
Certificate in Leading with Finance, "Complete" -
2011 - 2014
IUPS
Doctor of Philosophy (PhD), Personalized Medicine/Integrative Medicine -
2007 - 2009
University of Phoenix
Master of Business Administration (MBA), Business Administration and Management, General -
2002 - 2006
University of Arizona
BS, Psychology
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