Experience

Intero Digital

• United States
• Advertising Services
• 100 - 200 Employee

• Vice President - Influence & Co.: Content and PR Division

  • Nov 2019 - Present



Intero Digital Content & PR Division

• United States
• Marketing Services
• 1 - 100 Employee

• VP

  • Mar 2016 - Present

  I help companies navigate their current marketing efforts alongside a mature content marketing approach. I'm here to help consult on best practices to match your paid, organic and earned media efforts into a cohesive inbound funnel that attracts, nurtures, educates and converts potential new business.Our areas of expertise are in content marketing strategy, content writing, organic search engine optimization, publication relationships, thought leadership, whitepapers, ebooks, case studies, infographics and B2B inbound funnels enabled by content. In plain English: You have expertise on your industry and business. We have expertise in taking your insights and matching them with your audience needs in order to drive your business goals. We believe the written word and visual graphics are an excellent way to do so--across multiple channels. Our team includes strategists, journalists, public relation specialists, digital marketers, SEO analysts, graphic designers, writers, editors--and quite a few doggos. Show less

• Account Strategist

  • Mar 2015 - Mar 2016

  Influence & Co. helps its clients share their expertise with the people who matter most: those who can benefit from their knowledge. Influence & Co. is a content marketing company that blends strategy and storytelling to help clients educate customers, address pain points, and influence their industries. Working with everyone from startups to Fortune 500 companies — in industries ranging from data security to marketing to winemaking — Influence & Co. is an energetic and fast-growing company located in Columbia, Mo.; St. Louis; and Kansas City, Mo.As an Account Strategist, I am one part of a four person team representing different disciplines across the content creation process. I am joined by a Content Strategist who works to identify topic/audience/goal alignment and two editors who specialize in copywriting, formatting, writing style, tone/voice nuance, grammar and publication guidelines. As the primary point of contact for my clients, my responsibilities include but are not limited to:-Effectively collaborate with a small team to produce strategic content accomplishing client goals.-Establish clear and effective client communication via emails, phone calls, and in-person meetings.-Coach clients to get the most out of their articles to increase their ROI.-Engage in content marketing strategy development and branding support.-Conduct content research, brainstorming, and evaluating the quality and depth of client material to determine necessary next steps. Show less