Experience

Moonstone Hotel Properties

• United States
• Hospitality
• 1 - 100 Employee

• Director of Marketing and Communications

  • Jan 2016 - Present

  Created a corporate marketing department to service eight properties - including six hotels, a nonprofit botanical garden and a nursery - and expanded to a team of six. Manage team through regular 1:1 meetings, goal-setting sessions and regular coaching. Act as brand manager and creative director for each property, managing agencies and freelancers. Build and manage all marketing budgets. Collaborate with Revenue Manager and General Managers to reach monthly budget and ADR/RevPAR goals through advertising, promotions, email, social media, public events and more. Execute and track advertising campaigns (SEM, display, retargeting, social, print, etc.), manage website content and performance (SEO, Google Analytics, etc.) Track and report guest reviews to improve guest experience and increase loyalty. Research and implement new strategies, technologies and processes company-wide, gaining Owner and General Manager buy-in. Successfully researched and chose a new Property Management System, Central Reservation System, Revenue Management System, review and social monitoring platforms and more for use company-wide with one other person. Total company revenue has increased 26% over three years. Successfully navigated the pandemic, creating gift certificate promotions and long-term deals to bring in revenue and maintaining guest engagement during a time when travel was restricted. Re-branded the Village Green Resort as The Village Green, to reposition it as a pet-friendly I-5 traveler’s destination and set guest expectations, resulting in more positive reviews and increased revenue. Helped launch three Christmas events, increasing visitation by 348% over seven years. Overall, event sponsorship acquisition has grown 5,525% over eight years. Current properties include: Cambria Pines Lodge, Sea Otter Inn, The J. Patrick House and Cambria Nursery in Cambria, Calif.; The Monterey Hotel in Monterey, Calif.; and Oregon Garden Resort in Silverton, Ore. Show less

• Regional Marketing Manager - Oregon

  • Jan 2014 - Jan 2016

  I maintained my previous responsibilities while also planning and managing all aspects of marketing for the Village Green Resort in Cottage Grove, Oregon. This allowed me to build and manage a marketing team with two direct reports.

• Marketing Manager

  • Jun 2011 - Jan 2014

  As a team of one, I started the Marketing Department, as the company did not have one. Worked with General Manager to establish marketing priorities, build marketing budget. Created all procedures, and planned then executed a holistic marketing plan, including: promotions, advertising, public relations, social media, emails, websites, grant writing, design, photography, trade show presence, on-property signage and community relations for The Oregon Garden, a nonprofit, and the Oregon Garden Resort, in Silverton. Hired and managed freelancers as needed. Rebranded The Oregon Garden, including new logo, collateral and website, to appeal to a younger demographic. The Garden saw a 167% increase in attendance over my first two years. Acted as media spokesperson and community liaison, repairing local relationships. Assisted with planning ten public events annually, while executing all marketing and sponsorship acquisition. Grew sponsorship acquisition by 1,769% over three years. Acted as interim General Manager for The Oregon Garden for three months, worked with Foundation Board, gave presentations on behalf of the Garden and Foundation. Show less



R/West

• United States
• Packaging & Containers

• Public Relations Account Executive

  • Apr 2008 - Jun 2011

  Plan and execute all facets of public relations, social media and celebrity seeding for a variety of clients, including Sorel (boots), Taco Del Mar (fast casual restaurants), Ron Tonkin Dealerships (automotive), Franz Bakery and Oregon Freeze Dry (consumer packaged goods), The Game Factory (video games) and Northwest Evaluation Association (education technology). Media outreach for products, events, promotions and celebrity sightings in gifted products. Some results include: Print: consumer and trade (Vogue, ELLE, Lucky, InStyle, W, Self, Maxim, Outside, Footwear News, etc.) Broadcast: TV (The Oprah Show, The Today Show, local news, etc.), radio (Nashville Kat syndicated, local radio, etc.) Online: fashion and mom bloggers (Clutch22, MomTrends, etc.), media (Vogue’s style.com, W.com, GQ.com, etc.) Write and create multi-media press releases, press kits, fact sheets, Q&A's, bios, briefing books and case studies. Plan and execute social media for clients using Twitter, Facebook fan pages, blog posts, giveaways and more. Lead the agency’s internal social media research and training as part of the R/West Social Media Team. Coordinate and execute celebrity events and sponsorships, including a Sundance Film Festival gifting suite, along with media, blogger and VIP events. Coordinate and execute celebrity seeding and gifting - results include: Kristen Bell (Ok! Magazine), Lake Bell (InStyle.com, Lucky.com), Susan Sarandon, Maria Menunos (Access Hollywood), Paul Rudd (MTV), Dax Shepherd (Celeb Buzz), Terrell Owens (GQ.com), Lil’ Jon Show less



Columbia Sportswear

• United States
• Retail Apparel and Fashion

• Marketing - Montrail and Sorel

  • Apr 2007 - Jan 2008

  Coordinate and plan all aspects of Montrail's first public trail running event Run Like a Girl, drawing more than 1,000 women in Portland. Write press kits, newsletters, event collateral, update website, track media coverage and blogs. Communicate with editors, pitch products, order and distribute product samples and meet editorial deadlines. Serve as the main contact for non-profit national partners and event sponsors. Communicate with 88 sponsored athletes to order and distribute their sponsorship product. Show less



Allen Hall Public Relations

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Account Supervisor

  • Oct 2006 - Mar 2007

  Supervise Community Health Centers of Lane County's public relations account and team. Meet with the client, then plan their annual fundraiser, and write, then produce their public service announcement. Supervise Community Health Centers of Lane County's public relations account and team. Meet with the client, then plan their annual fundraiser, and write, then produce their public service announcement.



University of Oregon Mentor Program

• United States
• Civic and Social Organizations

• Recruiting Assistant

  • Sep 2006 - Dec 2006

  Contact established mentors, communicating by telephone and email, then match them with graduating seniors. Research, contact and recruit potential mentors, enabling the program to serve more students. Contact established mentors, communicating by telephone and email, then match them with graduating seniors. Research, contact and recruit potential mentors, enabling the program to serve more students.



Skanska USA Building Inc

• Marketing Intern

  • Jun 2006 - Sep 2006

  Write newsletters, press releases, feature stories, proposals for new projects (RFP's). Write, edit and layout sections of project proposals in QuarkXPress. Write newsletters, press releases, feature stories, proposals for new projects (RFP's). Write, edit and layout sections of project proposals in QuarkXPress.



AARP

• United States
• Non-profit Organizations
• 700 & Above Employee

• Public Relations Intern

  • Jun 2004 - Sep 2005

  Reach out to the media concerning Social Security, healthcare and AARP chapter events. Plan special events, write press releases, brochures, feature stories and newsletters. Reach out to the media concerning Social Security, healthcare and AARP chapter events. Plan special events, write press releases, brochures, feature stories and newsletters.