Brittney B.
Email Strategist at KULIN- Claim this Profile
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Bio
Credentials
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Wonderment Product Certification
WondermentAug, 2023- Sep, 2024 -
Acadium Apprenticeship
AcadiumJan, 2021- Sep, 2024 -
Digital Marketing Advanced Diploma
Shaw AcademySep, 2020- Sep, 2024 -
Social Media Marketing Advanced Diploma
Shaw AcademySep, 2020- Sep, 2024 -
Klaviyo Product Certificate
KlaviyoJan, 2023- Sep, 2024 -
Content Marketing Certification
HubSpot AcademySep, 2020- Sep, 2024 -
Google Ads Display Certification
Google AdsSep, 2020- Sep, 2024
Experience
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KULIN
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Austria
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Restaurants
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Email Strategist
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Jan 2023 - Present
•Team Leadership and Strategy Execution: • Successfully lead a team of email marketing specialists, driving strategic initiatives and ensuring seamless implementation of campaigns. • Effectively coordinated with Account Managers and Email Marketing Manager to facilitate client-facing communication in Slack and during meetings. • Data-Driven Decision-Making: • Leveraged data analytics to make impactful decisions, enabling clients to achieve their identified key performance indicators (KPIs), specifically focusing on retention strategies. • Klaviyo Account Ownership: • Held primary responsibility for developing and directing the Klaviyo account strategy for clients. • Developed and executed comprehensive strategies for: - Flow management, optimizing customer journeys for enhanced engagement and conversions. - Campaign creation and segmentation, targeting specific customer segments for maximum impact. - SMS marketing, integrating effective mobile messaging strategies into clients' email campaigns. - Continuously monitored performance metrics to ensure ongoing success and make necessary adjustments. - Devised and implemented retention strategies, offering Shopify tech stack recommendations to improve customer loyalty and long-term engagement. Show less
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Aplo Group
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Canada
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Advertising Services
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1 - 100 Employee
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SMS & Email Marketing Specialist
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Jun 2021 - Dec 2022
Implementing email and SMS marketing strategies and systems for clients. • Coordinating timelines with clients with respect to their campaigns, automations, and product launches. • Participating in meetings and client-facing situations to discuss strategy and execution for email and SMS marketing. • Leading our design and copy team to curate the necessary email and SMS content for clients (scheduling within Asana). • Oversee quality assurance for any media or content going out across backend channels. • Managing client accounts on various CRMs (e.g. Klaviyo) • Reporting on the analytics and performance of email and SMS campaigns, automations, and captures. Show less
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Marketing Assistant
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Sep 2020 - Jun 2021
• Created buyer personas for marketing strategies and research • Responsible for and had creative control of all email campaigns and produced highly engaging and well performing trigger flows and automation with the implementation of A/B split tests to improve email success, increase CTR, open rates and revenue through Klaviyo. • Analyze data from A/B tests, report on core email marketing metrics and made recommendations to achieve maximum ROI • Exceeded the goal of running multiple A/B split tests to increase trigger flow performance resulting in a 30% revenue increase. • Executed weekly send of scheduled promotion email campaigns for sales, newsletters, and blog updates. • Coordinated the delivery of creative assets on Canva to support each week’s campaign • Developed basic email templates to facilitate each email flow • Achieved a strong, visible social media presence on Pinterest and developed unique and new content via pins, social promotions, Canva tutorials and lists thereby increasing social engagement • Increased social engagement by testing creative assets and posting strategy • Set up and created landing pages, and blog posts through Shopify and Shopify apps specifically Zipify • Implement, flag and market campaign ideas • Write and proof-read email copy and subject lines for clarity, grammar, and spelling • Create segments for optimal delivery and conversion rates. • Track, analyze and report on results of campaigns, deliverability and email based KPIs in addition to standard operating procedures Show less
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Education
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York University
Bachelor of Arts - BA, Business and Society -
Barbados Community College
Associate's degree, Law and Spanish for Business and Tourism
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