Experience

Fight Against Domestic Violence
• United States
• Individual and Family Services
• 1 - 100 Employee
• Marketing Director

  • Nov 2020 - Present


Google

• United States
• Software Development
• 700 & Above Employee

• Product Marketing Manager

  • Feb 2019 - Aug 2020

  As the lead marketing manager to 11 Google Fiber markets in 2019, I oversaw the creation and execution of materials sent to all newly built, and ready for connection homes. This required:- Cross functional collaboration with each market’s team of leaders, in both Sales, and TechOps.- Managing multiple, and unique, marketing timelines, build, and completion schedules. - Managing external relationships with our production and digital vendors. - Owning the tracking, reporting, and reconciliation of a large marketing budget.- Conceptualized and created a hyperlocal marketing playbook to better represent and connect with Google Fiber customers through our creative.My scope has recently expanded to focus on conceptualizing Google Fiber’s Digital Event Guide. With the goal to produce several digital events in 2020. Show less

• Event Marketing Manager

  • Mar 2018 - Feb 2019

  Combining my background in event management with a knack for creativity, I collaborated on and executed the marketing and programs activated in each West Region Market (Salt Lake, Provo, Orange County), as well as nationally at Google Fiber's retail locations. I also provided marketing support to Google Fiber’s charitable/DEI arm- "Community Impact". Role Highlights:- Developed the strategy and training for field events in Utah and Orange County- Worked with production vendors to develop on-brand assets for field events, coordinated the nationwide purchasing and shipping of assets for each market, including asset refreshes as the brand identity evolved.- Cross-functional collaboration with each market’s team of leaders, in both Sales and TechOps.- Managed external relationships with production and digital vendors. - Conceptualized and created a "hyperlocal" marketing playbook to better represent and connect with Google Fiber customers through our creative content.- Developed and executed Google Fiber's national Google Expeditions in schools program.- Drove the initiative for Salt Lake City to be the first market to test bilingual messaging.- Lead marketing manager to Google Fiber’s Government and Community Affairs team. - Closely worked with the Head of Diversity, Equity, and Inclusion to align marketing’s efforts with her team’s objectives. - Created a playbook for the Gov't. and Community Affairs team to easily execute on-brand community events.- Direct Mail and social media strategy- Copywriting- Retail "evergreen" messaging Show less

• Event Manager

  • Nov 2015 - Mar 2018

  Continuing my mission to infuse the Wasatch Front with super cool and meaningful experiences, through events with Google Fiber SLC, and Google Fiber Provo, as a full-time "Googler".Role Highlights:- Launched Salt Lake City as another active Google Fiber market.- Work side by side with local sales and central brand/marketing teams to develop and execute programming that would bring Google Fiber to eligible customers. - Strategize event execution that would lead customers through a natural flow, and drive sales teams toward their goals. - ROI driven.- Work closely with the Community Impact team to develop and execute experiences - Help establish and strengthen relationships with local non-profits, small businesses, property managers/owners, and city entities. - Maintain and nurture relationships with event services vendors- Build a database of trusted vendors and focus on those who are "hyperlocal", in an effort to support the community.- Managed two Google Fiber venues - the event space at Salt Lake City's "Google Fiber Space", and the Provo Google Fiber Space.- Host Google Fiber events in the Fiber Space, and vet/approve external groups wishing to host their events there. - Brand-centric: own and accurately represent the Google Fiber brand in my markets.- Accountable for event budgets, tracking, and reconciling. - Own the purchase and upkeep of all event assets, branded "swag", and Brand Ambassador uniforms. Show less



Nelson Staffing

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Event and Programming Manager, Google Fiber Provo (contracted with Nelson)

  • Jan 2014 - Nov 2015

  During my time as a contractor at Google Fiber, I launched two new Google Fiber Markets and provided oversight for Orange County’s launch. Role highlights: - Kept a full month-over-month calendar with carefully conceptualized “Fiber original” events, curated pre-existing events, and Community Impact events. - Trained the Field Sales teams on event strategy and brand representation. - Conceptualized, curated, and produced ~400 events in Utah. - Managed contract and sponsorship negotiations with vendors, venues, performers, and city offices. - Managed each event’s budget, reporting, and reconciliation. Event Highlights: America’s Freedom Festival and Stadium of Fire: 250,000 attendees Utah’s largest summer event negotiated a multi-year event sponsorship contract including advertising space and prime booth locations. Rooftop Concert Series: ~15,000 attendees per show Provo’s 2nd largest summer concert series - negotiated a multi-year sponsorship, conceptualized and executed the “Google Fiber Lounge” for guests to hang out in, demo the product, and sign up for service. Passport to Provo: ~2,200 attendees Referred to as “The single most influential event in downtown Provo” by former Mayor, Utah Congressman John Curtis, I conceptualized and worked cross-functionally with city stakeholders, and internal partners, to bring Provo a world record-breaking event. I managed the relationship with Guinness World Records to meet all of their requirements, arranged travel and accommodation for the Guinness adjudicator, and developed the marketing and promotion materials. ...We broke the record! 2,193 people participated in the scavenger hunt. Fiber Family STEAM Nights: ~100 guests per event I conceptualized, proposed, and produced a series of events at local elementary schools centered on STEAM education for Utah’s Community Impact team. I arranged vendors, contracted talent/entertainment, and collaborated with school officials to produce and host each event. Show less



Thanksgiving Point Institute

• Public Events Manager

  • Oct 2010 - Dec 2013

  - Lead the planning and execution of 18, of 55+ annual public events held each year. - Sought and conceptualized new event opportunities that would bolster the non-profit institute - 4 months as interim Director of Events - Managed full and part-time event staff, and interns - Recruited, interviewed, and hired staff and interns - Met monthly with the CFO, Director of Programming, and CEO to reconcile budget and revenue. - Managed and approved contracts, event proposals, BEOs, and proformas. - Managed volunteers. - Maintained open communication with all other TPI departments, senior management, and marketing. - Supported the Director of Events and two Event Coordinators. Show less



The Walt Disney Company

• United States
• Entertainment Providers
• 700 & Above Employee

• Road Crew Team Member/Emcee

  • Jul 2009 - Jul 2011

  Represent the Disney Brand as an energetic emcee and team member at promotional events including retail pop-ups, elementary school assemblies, and and community booths. - Oversee the set-up and breakdown of events. - Have a knowledge of the station's format, talent, and musical artists. - Worked with clients to meet their requirements and needs. - Inventoried and kept track of promotional materials at events, as well as prizes. Represent the Disney Brand as an energetic emcee and team member at promotional events including retail pop-ups, elementary school assemblies, and and community booths. - Oversee the set-up and breakdown of events. - Have a knowledge of the station's format, talent, and musical artists. - Worked with clients to meet their requirements and needs. - Inventoried and kept track of promotional materials at events, as well as prizes.



ABC4 TV

• Good Things Utah, ABC4, Associate Producer Internship

  • Feb 2009 - Aug 2009

  Segment producer. Greet, attend to special guests. Manage and seat audience. Prep on-air talent on segment details. Print and distribute run-downs, daily recipes, and audience hand-outs. Book show audience, handle give-away and prize distribution. Segment producer. Greet, attend to special guests. Manage and seat audience. Prep on-air talent on segment details. Print and distribute run-downs, daily recipes, and audience hand-outs. Book show audience, handle give-away and prize distribution.


Hilltop Aquatic Swim Team
• United States
• 1 - 100 Employee
• Athletic Coach

  • Sep 2003 - Aug 2008