Senior Director of Strategy

• Feb 2023 - Present

Director of Content

• Dec 2021 - Mar 2023

Elevate content beyond the current framework, sharing compelling recipient stories, building a sense of community, and advancing our vision to raise awareness across all platforms.Chive Charities supports underserved veterans, military families, first responders, and rare medical diagnosees with life-changing grants, and 501c3 organizations assisting those populations. To date, we’ve helped more than 500 causes with over $17M in aid.

Content Manager

• Jul 2020 - Dec 2021

As Chive Charities’ Content Manager, I develop and deliver comprehensive content strategies that help establish a consistent and engaging brand identity, and provide critical insights as we launch programs that support our efforts to reach the goals and objectives set out in our long-term strategic plan. I inspire our community by writing and sharing compelling recipient stories every week across our online platforms, as well as our monthly newsletters. I write and execute promotional plans for internal campaigns, partnership campaigns and events, and create, maintain and adhere to a content calendar. Additionally, I analyze key website and social media metrics and draw conclusions that inform our short and long-term goals. Show less

Content Marketing Manager

• May 2017 - Jul 2020

Internally promoted to the first Content Marketing Manager role in company history, leading a team to author a strategic approach to content that created brand awareness, consideration and engagement on all social and digital platforms.

Copywriter, Communications Specialist

• Jan 2014 - May 2017

Copywriter

• Jul 2013 - Jan 2014

Recruited to the Walmart brand team at the (then) fastest-growing digital agency in the US, developing content that yielded above-average click-through rates, increased return visits to the website, and improved site engagement. Recruited to the Walmart brand team at the (then) fastest-growing digital agency in the US, developing content that yielded above-average click-through rates, increased return visits to the website, and improved site engagement.

Social Media Reporter (Sun Sports), Tampa Bay Lightning

• Jan 2013 - Jul 2013

• Conducted live rinkside interviews for televised broadcast, featuring Tampa Bay Lightning players, coaching staff or featured guest during pre-game and intermissions • Monitored Sun Sports' official social media platform and engaged fans by tweeting game updates, responding to questions and posting unique in-game content • Hosted exclusive features with players and coaching staff • Conceptualized and pitched game content with broadcast team during pre-game meetings and conference calls Show less

Feature Reporter

• Oct 2009 - Jul 2013

Internally promoted to the organization’s first digital feature reporter role, the manifestation of nearly three years of proven results in live in-game and digital fan engagement.

Event Marketing Coordinator

• Nov 2010 - Sep 2011

• Negotiated and placed television, radio and print buys for concerts and events• Scheduled local media promotions for events in an effort to increase ticket sales and publicity for visiting talent• Collaborated with Ticketmaster representatives to develop and schedule web and email campaigns to generate additional revenue and event exposure• Facilitated effective representation of concerts and events in-arena, including production of signs and displays• Monitored arena ticket, restaurant and parking sales on a daily basis and adapted marketing initiatives accordingly• Collaborated with internal sponsorship department to obtain show sponsors and fulfill contractual elements once secured• Wrote news content for team and arena websites (HTML) and published to live site• Ensured that the Tampa Bay Times Forum brand was upheld and that the organization and its events were represented in keeping with brand identity Show less

Corporate Communications Seasonal Assistant

• Aug 2008 - Jun 2009

Throughout the National Basketball Association (NBA) season, assisted the Cleveland Cavaliers basketball operations staff in all fan engagement and communications efforts.

In-Arena Host

• Jan 2009 - May 2009