Brittany Massingill
Director of Marketing at Elevation, Inc.- Claim this Profile
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Bio
Andrew Thomas
Brittany is a digital marketer with a passion for building brands, growth, and efficiency. Her ability to tackle complex projects and deliver an organized, thoughtful approach shines. She also has a knack for seeing past the status quo to identify creative ways to connect with and help audiences. Her care for her teammates and strong work ethic will take her to wonderful opportunities.
Judah Regenstreif
Brittany was part of our growing and developing Marketing Department for the past four years. During that time, I saw Brittany grow not only in her specific skill sets as it pertains to doing our Digital Marketing, but also as a leader. Brittany is creative, innovative, energetic, thinks "outside the box", has a customer-first mentality and is a great Team player. Brittany has been a tremendous asset to our Team/Company over the past four years and I know that she will continue to be successful as she pushes herself to grow beyond her current capabilities.
Andrew Thomas
Brittany is a digital marketer with a passion for building brands, growth, and efficiency. Her ability to tackle complex projects and deliver an organized, thoughtful approach shines. She also has a knack for seeing past the status quo to identify creative ways to connect with and help audiences. Her care for her teammates and strong work ethic will take her to wonderful opportunities.
Judah Regenstreif
Brittany was part of our growing and developing Marketing Department for the past four years. During that time, I saw Brittany grow not only in her specific skill sets as it pertains to doing our Digital Marketing, but also as a leader. Brittany is creative, innovative, energetic, thinks "outside the box", has a customer-first mentality and is a great Team player. Brittany has been a tremendous asset to our Team/Company over the past four years and I know that she will continue to be successful as she pushes herself to grow beyond her current capabilities.
Andrew Thomas
Brittany is a digital marketer with a passion for building brands, growth, and efficiency. Her ability to tackle complex projects and deliver an organized, thoughtful approach shines. She also has a knack for seeing past the status quo to identify creative ways to connect with and help audiences. Her care for her teammates and strong work ethic will take her to wonderful opportunities.
Judah Regenstreif
Brittany was part of our growing and developing Marketing Department for the past four years. During that time, I saw Brittany grow not only in her specific skill sets as it pertains to doing our Digital Marketing, but also as a leader. Brittany is creative, innovative, energetic, thinks "outside the box", has a customer-first mentality and is a great Team player. Brittany has been a tremendous asset to our Team/Company over the past four years and I know that she will continue to be successful as she pushes herself to grow beyond her current capabilities.
Andrew Thomas
Brittany is a digital marketer with a passion for building brands, growth, and efficiency. Her ability to tackle complex projects and deliver an organized, thoughtful approach shines. She also has a knack for seeing past the status quo to identify creative ways to connect with and help audiences. Her care for her teammates and strong work ethic will take her to wonderful opportunities.
Judah Regenstreif
Brittany was part of our growing and developing Marketing Department for the past four years. During that time, I saw Brittany grow not only in her specific skill sets as it pertains to doing our Digital Marketing, but also as a leader. Brittany is creative, innovative, energetic, thinks "outside the box", has a customer-first mentality and is a great Team player. Brittany has been a tremendous asset to our Team/Company over the past four years and I know that she will continue to be successful as she pushes herself to grow beyond her current capabilities.
Credentials
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Advanced Social Media Strategy
HootsuiteJan, 2018- Oct, 2024 -
Inbound Certification
HubSpotMay, 2019- Oct, 2024 -
Inbound Marketing Certification
HubSpotMay, 2019- Oct, 2024
Experience
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Elevation, Inc.
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United States
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Advertising Services
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1 - 100 Employee
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Director of Marketing
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Sep 2019 - Present
As the Director of Marketing at Elevation, I am responsible for planning and implementing all client acquisition strategies and company marketing plans. Within those main responsibilities, my duties include managing lead generation and business development initiatives. Creating content plans and promotional activities. Maintaining client relationships. Reporting to the leadership team on sales/marketing analytics. As the Director of Marketing at Elevation, I am responsible for planning and implementing all client acquisition strategies and company marketing plans. Within those main responsibilities, my duties include managing lead generation and business development initiatives. Creating content plans and promotional activities. Maintaining client relationships. Reporting to the leadership team on sales/marketing analytics.
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Regency Lighting
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United States
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Appliances, Electrical, and Electronics Manufacturing
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1 - 100 Employee
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Digital Marketing Manager
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Sep 2015 - Sep 2019
Managed all digital marketing and demand generation initiatives for Regency Lighting including email marketing, social media marketing, content development, lead generation, conversion process tracking, and promotional campaigns. Developed the company’s first lead nurturing system with the HubSpot automation platform to nurture contacts from organic website visitor, to lead, to marketing qualified lead, to sales qualified lead – growing total new qualified leads year after year. Partnered with the Content Marketing Manager to create the first content marketing system for the company, growing website traffic by over 50% annually – through the insights.regencylighting.com blog, SEO, landing pages, call-to-action buttons, and content offers. Developed the corporate social media strategy and email marketing strategy – maintaining consistent growth year after year. Created a marketing internship, path of learning program, and managed the Marketing Intern that assisted in social media, content development, and various marketing support projects.
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Britt's Blurbs
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Health, Wellness and Fitness
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Health Blogger/Editor/Founder
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Apr 2012 - Aug 2017
Featured on The Today Show website, the July 2014 issue of the Atlanta Magazine: Modern Luxury-Jezebel, and the June 2015 Issue of Best Self Atlanta. I worked as a contributing writer and recipe developer for Southerly Magazine: Downtown Marietta Magazine in 2016. Designed and initiated a community of support for healthy living enthusiasts through a positive web and social media presence at Britt's Blurbs. Through this, I've worked one-on-one with large brands reviewing their products, creating content, and promoting them through digital media channels. I was a FitFluential Ambassador, Sweat Pink Ambassador, member of the Healthy Livings Blogs Network, and a member of the Atlanta Food Blogger's Society.
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Iconic Orange
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United States
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Advertising Services
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1 - 100 Employee
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Digital Marketing Manager
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Mar 2015 - Aug 2015
Managed internal and client digital marketing campaigns and oversaw their strategic development and implementation, including: • Content (blogs, email, social) • Collateral development (whitepapers, checklists, infographics, eBooks, videos, webinars, etc.) • Lead generation and conversion process development • Project management • Campaign analytics and reporting • Client communications Managed internal and client digital marketing campaigns and oversaw their strategic development and implementation, including: • Content (blogs, email, social) • Collateral development (whitepapers, checklists, infographics, eBooks, videos, webinars, etc.) • Lead generation and conversion process development • Project management • Campaign analytics and reporting • Client communications
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Lamb, Britt, Gilmer & Associates, Inc.
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United States
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Business Consulting and Services
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1 - 100 Employee
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Marketing Specialist
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Apr 2013 - Mar 2015
Worked daily with LBG's hardware and home decor factories, large home improvement retailers (Lowes, Home Depot) and hardware distributors (Orgill, House Hasson) developing and implementing digital marketing and social media strategies. I created and edited marketing copy for web, social and print promotions as well as managed the editorial calendar for those campaigns. I managed an external website for a factory; gathering monthly Google Analytics to present to senior management. Utilized Adobe Creative Suite to develop graphic design of product labels, brochures, point of purchase materials and in-store display graphics. I collaborated with my team to prepare for line reviews and work with account managers to design sales booklets, flyers and email marketing plans for distributor dealer markets and field sales programs.
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B. Social LLC.
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Marketing and Advertising
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President and Consultant
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Jan 2013 - Jan 2015
Created digital marketing consulting company that provided services to small businesses for strategy development and planning, web marketing, social media marketing, email marketing and mobile marketing. Implemented platforms to grow customer engagement, maintain creative marketing strategies and measure the results. Skilled in social strategies for digital marketing, content development and growing customer engagement. Created digital marketing consulting company that provided services to small businesses for strategy development and planning, web marketing, social media marketing, email marketing and mobile marketing. Implemented platforms to grow customer engagement, maintain creative marketing strategies and measure the results. Skilled in social strategies for digital marketing, content development and growing customer engagement.
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Education
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2009 - 2012
Northern Michigan University
Bachelor of Science, Marketing -
2011 - 2011
The American University of Rome
Marketing
Community
