Experience

Vidatronic, Inc

• United States
• Semiconductor Manufacturing
• 1 - 100 Employee

• Marketing Director

  • Nov 2021 - Present

• Strategic Marketing Manager

  • Jan 2014 - Jan 2022

  • Work with cross-functional internal teams and external partners to ensure correct product definition, value proposition, competitive positioning, and go-to-market strategy for new products.• Define product marketing strategy, technical marketing, product branding, messaging briefs, and partner marketing for 2-3 global product launches per year.• Responsible for creating and driving corporate narratives and messaging to support Vidatronic’s growth and industry leadership, including presence at industry events and forums.• Increase credibility and client awareness by developing technical/non-technical marketing collateral and presentations, public relations campaigns, marketing videos, articles, and newsletters.• Improve page content, keyword relevancy, and branding to achieve search engine optimization goals and increased new site visitors by > 200% and site conversions by > 50%• Led internal teams to secure > $300k in total government grant funding for R&D in conjunction with universities in both Texas and Cairo.

• Marketing and Sales Representative

  • May 2013 - Dec 2013

  • Worked closely with executive and sales teams to create and maintain marketing materials for sales presentations and client meetings.• Identified customer needs, appropriate marketing channels, and target customers for campaigns through market research and analysis.• Wrote engaging and successful marketing, advertising, and website copy.



Independent Consultant

• Business and Marketing Consultant

  • Jan 2012 - Present

  Offer business and marketing support for clients across multiple sectors. Address clients’ needs from strategic business planning to messaging/branding development and materials creation. Specialty is in drafting business plans. Key projects include:• Secured > $350,000 in revenue for client in 3 months by writing business plans, marketing strategies, and pitch decks for opportunity development.• Developed marketing strategy for national launch of a regional hot sauce brand into mainstream retailers. Included positioning strategy, brand story, viral marketing campaign, and pricing strategy based on detailed competitive analysis using Nielsen and IRI Consumer data.



Texas A&M University

• United States
• Higher Education
• 700 & Above Employee

• Graduate Assistant

  • Jan 2013 - Dec 2013

  Supported undergraduate marketing professor with administrative tasks/scheduling/grading and acted as primary contact and tutor for his 3 classes of over 200 students each semester. Supported undergraduate marketing professor with administrative tasks/scheduling/grading and acted as primary contact and tutor for his 3 classes of over 200 students each semester.



New Vision Custom Homes, Inc.

• Assistant/Receptionist

  • Feb 2011 - Jan 2013

  Showcased model homes to help qualify sales leads, responded to customer requests for information, helped maintain office files/records, and assisted with marketing efforts including website maintenance, brochure creation, and representation at local events. Showcased model homes to help qualify sales leads, responded to customer requests for information, helped maintain office files/records, and assisted with marketing efforts including website maintenance, brochure creation, and representation at local events.



Wired Ranch Advertising

• Web Design Intern

  • Jan 2012 - May 2012

  Used Adobe Dreamweaver to assist in the initial layout and design of mobile websites and Photoshop and InDesign for creation of digital and print graphics and brochures to support marketing efforts of 4 clients. Used Adobe Dreamweaver to assist in the initial layout and design of mobile websites and Photoshop and InDesign for creation of digital and print graphics and brochures to support marketing efforts of 4 clients.