Experience

Clearview Federal Credit Union

• Financial Services
• 100 - 200 Employee

• AVP of Digital Products

  • Aug 2023 - Present

• Director - eCommerce

  • Sep 2020 - Aug 2023

• Ecommerce Product Manager

  • Aug 2019 - Sep 2020



Thermo Fisher Scientific

• United States
• Biotechnology Research
• 700 & Above Employee

• Marketing Analyst III

  • Feb 2018 - Aug 2019

  • Develop Tableau dashboards for Corporate Digital Marketing team to easily view and understand campaign trends and analytics. • Report trends in digital marketing channels to executives. • Serve as key contact for Corporate Digital Marketing team members for all analytic needs. • Build benchmark reporting for new campaigns for various digital marketing channels, including email, paid search, and social channels. • Partner with IT to onboard new data sources for various channel reporting using agile method for development. • Track digital marketing campaign success using Adobe Analytics from both thermofisher.com and fishersci.com websites throughout the entire customer journey. Generate ad hoc reporting from Adobe Analytics as needed. • Create and distribute monthly and quarterly business reporting. Show less



rue21

• United States
• Retail
• 700 & Above Employee

• Lead Customer Insights Analyst

  • Jan 2017 - Feb 2018

  • Manage vendor relationship of the Google Analytics consultant to ensure the Google Analytics platform is tracking all rue21.com data correctly and efficiently.• Partner with IT to define business requirements and develop capabilities for business intelligence systems.• Represent the Digital Marketing department on the holistic enterprise analytics team, which is responsible for developing company wide data driven decisions. • Partner with IT and Product Management teams to represent the business for the responsive site project. Assure all analytics needs were met throughout the project life. Assist in validation and QA testing as needed.• Collaborate with the Business Intelligence team to develop promotion and coupon reporting. Acquire business requirements by working with key stakeholders and understanding the business needs. Ensure deadlines were met throughout the project by assisting in UAT and QA of the new reporting metrics.• Produce ongoing coupon and promotion reporting for both eCommerce and company wide events. Support the business with ad hoc coupon and promotion analysis as needed. • Administer analytics and data collection tagging implementations through the Ensighten tag management system.• Lead implementation and testing of product recommendations on the eCommerce website while continuing to manage the vendor relationship.• Serve as key contact for eCommerce analytic needs.• Continue all duties of the Digital Retail Analyst. Show less

• Digital Retail Analyst

  • May 2015 - Jan 2017

  • Pull data from the company’s data warehouse to analyze customer, order, and product information.• Monitor, analyze, and report performance of rue21.com using Google Analytics and Enlighten focusing on purchasing behavior, traffic drivers, site experience, functionality, enhancements and online marketing campaign performance.• Merge data from multiple sources to create recurring reports and support ad-hoc analysis requests which measures and monitors results and performance.• Plan, execute, and analyze A/B testing across the eCommerce website.• Lead weekly meetings to discuss A/B testing strategies and manage the testing backlog. • Manage vendor relationship for A/B testing and site merchandise analytics tools.• Work closely with Product Management, Digital Marketing and Site Merchandising Teams within the eCommerce department to run analysis.• Lead trainings for business users on various analytics tools, including Google Analytics. Show less