Experience

The Bowen Group

• United States
• Business Consulting and Services
• 100 - 200 Employee

• Strategic Communication Program Manager

  • Feb 2020 - Present

  • Plan, direct and coordinate the operations of the Office of Financial Readiness Strategic Communication, Events and Marketing contract, including enforcing policies, managing daily operations, and overseeing contract execution and program operations. • Planned, negotiated, and administered a $2 million increase in funding for implementing eNewsletter and Paid Media programs. • Responsible for the implementation of all program initiatives and reporting on their successes, challenges… Show more • Plan, direct and coordinate the operations of the Office of Financial Readiness Strategic Communication, Events and Marketing contract, including enforcing policies, managing daily operations, and overseeing contract execution and program operations. • Planned, negotiated, and administered a $2 million increase in funding for implementing eNewsletter and Paid Media programs. • Responsible for the implementation of all program initiatives and reporting on their successes, challenges and future recommendations through the Annual Summary report. • Manage the execution, projection and budget to provide the full lifecycle, annual and monthly analysis reports on execution and project status to the client and company C-suite. • Manage and track all invoicing from subcontractors and vendors to ensure timely payment. • Supervise and manage a diverse team of 19, including full hiring and personnel management responsibilities, overseeing the performance status of the overall team and individual team members’ level of proficiency, as well as offering guidance and tracking the progress of the professional development of each team member. • Successfully managed the procurement, set up, and training of the new project management system, Wrike. • Ensure project and customer goals are met, acting as the liaison between the customer and the internal team. • Review all communication goals, messages, strategies, and engaging tactics to ensure all contract efforts consistently support communication priorities. • Manage digital platform performance across the landscape of social media and website presence. • Manage annual usability study of the website to ensure constant growth and connection with audiences. • Manage the in-person and virtual event programs, and oversees the coordination and support for in-person training symposiums and virtual webinars/events.

• Project Manager/Digital Strategist

  • Nov 2016 - Feb 2020

  • Acted as deputy project manager for the Office of Financial Readiness contract by leading and managing all communication projects, including event collateral material, communication plans, branding efforts, videos and other projects as requested. • Lead the branding effort, launched the social media platforms and website for the newly created office. • Established the communication and marketing program and all processes and campaign focuses for the office in coordination with the… Show more • Acted as deputy project manager for the Office of Financial Readiness contract by leading and managing all communication projects, including event collateral material, communication plans, branding efforts, videos and other projects as requested. • Lead the branding effort, launched the social media platforms and website for the newly created office. • Established the communication and marketing program and all processes and campaign focuses for the office in coordination with the government program manager • Facilitated and led team meetings and client meetings to ensure priorities and expectations are exceeded by the client and an efficient project development process is in place. • Managed and led the digital team and overall communication priorities and outreach with a team comprised of social media strategists, communication analysts and writers. • Conducted research, communication assessments and developed strategic communication plans to maximize the effective execution of communication and outreach capabilities and deliver mission-focused messages to diverse audiences. • Developed project plans, milestones, deliverables and timelines associated with strategic communication plans and campaigns. • Ensured all outreach and engagement support through all mediums supported the key messages and goals as defined in the strategic communication plan and campaigns. • Created recommendations of communication focus for FINRED digital content and social media promotions.

• Web Services Project Lead

  • Sep 2013 - Nov 2016

  • Led the web services transition of Military Community and Family Policy websites and applications transition to the new vendor. Created high-level briefings and in-depth trainings to ensure a successful transition. • Managed the daily operations for the Military OneSource website. • Managed the monthly Military OneSource eNewsletter and quarterly Spouse Education and Career Opportunities eNewsletter to include planning for each edition as well as overseeing the creation, approval and… Show more • Led the web services transition of Military Community and Family Policy websites and applications transition to the new vendor. Created high-level briefings and in-depth trainings to ensure a successful transition. • Managed the daily operations for the Military OneSource website. • Managed the monthly Military OneSource eNewsletter and quarterly Spouse Education and Career Opportunities eNewsletter to include planning for each edition as well as overseeing the creation, approval and distribution of each edition. • Managed Military OneSource website and eNewsletter monthly and annual reports with 99% accuracy using Google Analytics to capture data, analyze trends and make recommendations. • Tracked website trends and made recommendations for promotions and content placement based on the monthly report. • Ensured all website promotion supported communication plan tactics and tracked with. • Excelled in leading large website redesign and reorganization projects to include the Military OneSource website (August 2015) and Information and Resources Portal (January 2014). • Created, managed and maintained project schedules and timelines for all projects to include daily operations for the Military OneSource website, each edition of the eNewsletters and specialty projects. • Led a cross-functional team of six people to coordinate projects in support of the Military OneSource website, including monthly promotions of website features and communication plan tactics, ensuring timely postings of features and content. • Conducted 14 usability tests of the new Military OneSource Products section. • Assisted in creating goals for the Military OneSource usability study and competitor usability studies.

• Program Liaison/Content Management Specialist

  • Apr 2011 - Sep 2013

  • Assisted with execution of communication needs through existing and emerging communication channels, and interfacing with the Children and Youth program manager. • Created and coordinated new content and managed existing content for the Military OneSource and Military Youth on the Move (retired August 2015) websites, Military OneSource eNewsletter and Military Community and Family Policy eMagazine (retired September 2014). • Ensured high-quality content and consistency in compliance… Show more • Assisted with execution of communication needs through existing and emerging communication channels, and interfacing with the Children and Youth program manager. • Created and coordinated new content and managed existing content for the Military OneSource and Military Youth on the Move (retired August 2015) websites, Military OneSource eNewsletter and Military Community and Family Policy eMagazine (retired September 2014). • Ensured high-quality content and consistency in compliance with established policies, standards and requests by the children and youth program manager and MC&FP staff.



Strategic Communication Planner/Manager, Army Communication Working Group

• BCP International, Ltd.

  • Aug 2010 - Mar 2011

  • Created and coordinated weekly chief of staff of the Army and director of the Army staff strategic communication update briefings. Developed briefing agendas and accompanying slides based on current issues and long-term communication goals with a focus on successfully conveying the Army's story through messaging and emphasizing key Army messages. Coordinated and reviewed communication plans from various Army agencies and divisions within Army Public Affairs for inclusion in the briefing.… Show more • Created and coordinated weekly chief of staff of the Army and director of the Army staff strategic communication update briefings. Developed briefing agendas and accompanying slides based on current issues and long-term communication goals with a focus on successfully conveying the Army's story through messaging and emphasizing key Army messages. Coordinated and reviewed communication plans from various Army agencies and divisions within Army Public Affairs for inclusion in the briefing. • Coordinated read-ahead and background information to prepare the chief of public affairs, deputy chief of public affairs, chief of public affairs special assistants and the integration division chief on the strategic communication update briefings to present to the chief of staff of the Army and director of the Army staff. • Analyzed and evaluated communication campaigns associated with Army programs and initiatives to plan the delivery of strategic communication plans and products to senior leadership. • Participated in the creation of the overarching Army key messages and themes for delivery at the annual AUSA convention in October 2010. • Planned, executed and managed the ACWG meetings, an information sharing and product validation forum for Public Affairs Officers and O-6 level subject matter experts from across the Headquarters Department of the Army staff, and special assistants representing Army senior leaders, including VTC and teleconference participants. • Maintained and managed the Army Communication Working Group workspace portal on Army Knowledge Online. Created content, designed layout and ensured weekly briefing presentations and communication plans from across the Army staff were posted and up to date. Regularly reviewed other Public Affairs workspace portals and coordinated with their managers to maintain consistency and compliance with Army content style, standards and policies. Show less • Created and coordinated weekly chief of staff of the Army and director of the Army staff strategic communication update briefings. Developed briefing agendas and accompanying slides based on current issues and long-term communication goals with a focus on successfully conveying the Army's story through messaging and emphasizing key Army messages. Coordinated and reviewed communication plans from various Army agencies and divisions within Army Public Affairs for inclusion in the briefing.… Show more • Created and coordinated weekly chief of staff of the Army and director of the Army staff strategic communication update briefings. Developed briefing agendas and accompanying slides based on current issues and long-term communication goals with a focus on successfully conveying the Army's story through messaging and emphasizing key Army messages. Coordinated and reviewed communication plans from various Army agencies and divisions within Army Public Affairs for inclusion in the briefing. • Coordinated read-ahead and background information to prepare the chief of public affairs, deputy chief of public affairs, chief of public affairs special assistants and the integration division chief on the strategic communication update briefings to present to the chief of staff of the Army and director of the Army staff. • Analyzed and evaluated communication campaigns associated with Army programs and initiatives to plan the delivery of strategic communication plans and products to senior leadership. • Participated in the creation of the overarching Army key messages and themes for delivery at the annual AUSA convention in October 2010. • Planned, executed and managed the ACWG meetings, an information sharing and product validation forum for Public Affairs Officers and O-6 level subject matter experts from across the Headquarters Department of the Army staff, and special assistants representing Army senior leaders, including VTC and teleconference participants. • Maintained and managed the Army Communication Working Group workspace portal on Army Knowledge Online. Created content, designed layout and ensured weekly briefing presentations and communication plans from across the Army staff were posted and up to date. Regularly reviewed other Public Affairs workspace portals and coordinated with their managers to maintain consistency and compliance with Army content style, standards and policies. Show less



BCP International, Ltd.,

• Communication Analyst

  • May 2008 - Aug 2010

  • Participated in the strategic communication planning for the Official Army exhibit at the AUSA convention. Developed content, key messages and goals to support the theme of educating the Army on digital messaging and social media platforms. During the exhibit, met with convention attendees to communicate the Army’s messaging and give a tour of how the Army leveraged social media platforms to communicate. • Participated in the strategic communication planning of the Army… Show more • Participated in the strategic communication planning for the Official Army exhibit at the AUSA convention. Developed content, key messages and goals to support the theme of educating the Army on digital messaging and social media platforms. During the exhibit, met with convention attendees to communicate the Army’s messaging and give a tour of how the Army leveraged social media platforms to communicate. • Participated in the strategic communication planning of the Army Worldwide Public Affairs Symposium. Developed key messages and goals and designed, created and edited content included in both the training manual and “run of show” book that detailed the layout, workforce and general information about the WPAS. During the symposium, prepared speakers for the stage and ensured presentations and stage logistics were seamless for both speakers and the audience. • Managed the Army Strategic Communication Calendar website's content, capabilities and defined its way ahead. Successfully worked with the development team, program managers and outside agencies to develop a consensus for improvements to the program that would meet any user's needs and the needs of the Army Leadership. • Created the strategic communication plan to increase users of the ASCC. Then implemented all tactics of the plan to include briefings to various levels of Army Leadership, including General Officers and SES staff members. Created messaging and developed content to market the ASCC, including an article on their digital web platform Stand To! and a "CPA Sends" message, sent to all Army Public Affairs staff throughout the Army.

• Protocol Assistant

  • Dec 2004 - Apr 2008

  • Assisted in the planning and execution of the fall and spring U.S. Army Attaché receptions. Duties included creating the guest list, distributing invitations, tracking RSVP information, preparing and receiving line cards/name tags and greeting guests upon arrival. • Coordinated the annual Department of Defense Joint Forces Open House for the foreign military attachés accredited to the U.S. Army. Prepared the guest list and distributed invitations, reviewed and tracked RSVP information… Show more • Assisted in the planning and execution of the fall and spring U.S. Army Attaché receptions. Duties included creating the guest list, distributing invitations, tracking RSVP information, preparing and receiving line cards/name tags and greeting guests upon arrival. • Coordinated the annual Department of Defense Joint Forces Open House for the foreign military attachés accredited to the U.S. Army. Prepared the guest list and distributed invitations, reviewed and tracked RSVP information and coordinated the delivery of tickets and parking information to all attendees through the official RSVP website. • Coordinated with assigned International Affairs desk officers and embassy staff for support materials required for read-ahead books. Compiled, reviewed, edited and delivered read-ahead materials to Army senior leadership before scheduled events.