Experience

Vita Coco

• United States
• Beverage Manufacturing
• 400 - 500 Employee

• Associate Director, Growth Marketing

  • Nov 2021 - 2 years 2 months

  New York, United States Lead eComm and Growth Marketing (DTC, CX, Ads, Social, Influencer, Content, Retention, Retailer Media) at The Vita Coco Company. Brands include Vita Coco, PWR LIFT, Runa, Ever & Ever, TBD….

• Sr Manager, Growth Marketing

  • Jan 2021 - Nov 2021

  New York, United States Owning digital growth strategy and media efforts at leading better-for-you beverage company. While maintaining my role as the lead in-house media strategist and buyer across Vita Coco, RUNA and Ever & Ever, my footprint has been extended into direct-to-consumer eCommerce, Performance Marketing, and Innovation using Paid Digital.

• Sr Media Manager

  • Apr 2018 - Jan 2021

  Greater New York City Area An exciting position operating as the in-house media strategy, planning, and buying lead across All Market Inc., d.b.a. Vita Coco, better-for-you brands. In addition to media, I am dually leading digital strategy efforts on behalf of AMI brands. This role entails igniting first party data collection, managing and reinventing our brands websites and shopify pages, as well as steering digital loyalty strategy. *Vita Coco: Coconut Water, Oil, Milk, Sparkling, and Pressed (it’s… Show more An exciting position operating as the in-house media strategy, planning, and buying lead across All Market Inc., d.b.a. Vita Coco, better-for-you brands. In addition to media, I am dually leading digital strategy efforts on behalf of AMI brands. This role entails igniting first party data collection, managing and reinventing our brands websites and shopify pages, as well as steering digital loyalty strategy. *Vita Coco: Coconut Water, Oil, Milk, Sparkling, and Pressed (it’s impossible to hate!)... *Runa: clean energy drink #newenergyplease *Ever & Ever: last but certainly not least, our latest and greatest aluminum canned water.



Modco Media

• United States
• Advertising Services
• 1 - 100 Employee

• Associate Media Director

  • Feb 2017 - Mar 2018

  New York, New York Co-Managed lifestyle team, led by Group Media Director, of 1 assistant planner, 3 planners & 1 sr planner. We managed a handful of brands, from Retail/D2C/Fashion to Travel, executing innovative 360 degree media partnerships. This position was crucial in developing managment skills, from my team to the clients we managed media on behalf of. MODCo was a cross-channel, cross-vertical, leadership experience in which I was able to balance work & higher education.



Starcom

• United States
• Advertising Services
• 700 & Above Employee

• Media Supervisor

  • Jun 2015 - Feb 2017

  Greater New York City Area Plan, negotiate, buy and execute paid digital media on behalf of Mars Chocolate Brands (Snickers, Ice Cream, Cocoavia)



DiMassimo Goldstein

• United States
• Advertising Services
• 1 - 100 Employee

• Digital Media Planner

  • Apr 2014 - May 2015

  Greater New York City Area As a digital media planner, I lead the media planning process - leveraging our client's media budget, goals, objectives, and creative assets. -Client-facing lead during weekly and monthly reporting, with C-level executives as my audience during milestone meetings (i.e. Wrap Up Reports, Annual Media Plans). -Develop the reporting dashboards and any other supplemental material necessary to report on campaign performance. -New Business Outreach -Management: I train new hires… Show more As a digital media planner, I lead the media planning process - leveraging our client's media budget, goals, objectives, and creative assets. -Client-facing lead during weekly and monthly reporting, with C-level executives as my audience during milestone meetings (i.e. Wrap Up Reports, Annual Media Plans). -Develop the reporting dashboards and any other supplemental material necessary to report on campaign performance. -New Business Outreach -Management: I train new hires (assistant and planner level) and delegate responsibilities.

• Assistant Digital Media Planner

  • Jul 2013 - Mar 2014

  manhattan, new york Lead the executional phase of media campaigns by working with media partners, negotiating rates, contracting, tagging and issuing creative specs. As an assistant, I was trained by the AMD in media planning. My reporting role was making optimization recommendations and executing on a weekly basis, while pulling, scrubbing, classifying & visually representing this data in an Excel based dashboard.

• Digital Media Intern

  • Jun 2013 - Jul 2013

  Greater New York City Area As an intern on the Proove Media team at DiMassimo Goldstein (DIGO), my role is to assist in optimizing the client's budget through placing digital ads.



DigitalMediaIX

• United States
• Advertising Services
• 1 - 100 Employee

• Lead Brand Ambassador

  • Nov 2012 - May 2013

  Champaign, IL Distribute, collect, and evaluate market research for the college-aged demographic on the University of Illinois campus. This information is used to gain insight into this promising demographic for top-tier brands. -I was appointed Lead Ambassador, of 8 ambassadors across five Big Ten Universities. -Responsible for recruiting across universities with large student populations, coordinating conference calls, assigning tasks, setting deadlines for the other 8 ambassadors, and reporting to our… Show more Distribute, collect, and evaluate market research for the college-aged demographic on the University of Illinois campus. This information is used to gain insight into this promising demographic for top-tier brands. -I was appointed Lead Ambassador, of 8 ambassadors across five Big Ten Universities. -Responsible for recruiting across universities with large student populations, coordinating conference calls, assigning tasks, setting deadlines for the other 8 ambassadors, and reporting to our manager out of Silicon Valley. -DigitalMediaIX is a Silicon Valley start up and surveys thousands of students on their brand preferences and usage every year. Show less



Camp Canaan

• Non-profit Organizations
• 1 - 100 Employee

• Founder

  • Jun 2011 - Jun 2012

  New Canaan, CT In 2011, I founded a local children’s sports/creativity camp in my hometown of New Canaan, CT. After recruiting 5 of my friends and establishing an aggressive social and direct marketing plan, we were able to recruit 32 campers in our inaugural year. As Founder, my role was to manage the camp operations and its employees, plan the daily schedules for counselors and kids, fundraise to support the activities, and oversee the safety of all participants. Our goal is to plant the seed for… Show more In 2011, I founded a local children’s sports/creativity camp in my hometown of New Canaan, CT. After recruiting 5 of my friends and establishing an aggressive social and direct marketing plan, we were able to recruit 32 campers in our inaugural year. As Founder, my role was to manage the camp operations and its employees, plan the daily schedules for counselors and kids, fundraise to support the activities, and oversee the safety of all participants. Our goal is to plant the seed for New Canaan Athletics at a young age by employing NCHS alumni with exceptional coaching ability. We also strategically fill the gap weeks in the beginning and end of the summer as to not take away from New Canaan Park & Rec. camps, which have more resources and attendees. The kids love Camp Canaan's unique, lively, and quaint feel and hopefully the legacy will remain as new graduates take on the business plan in summers to come. Show less



MRY

• United States
• Advertising Services
• 1 - 100 Employee

• Coca-Cola Student Ambassador

  • Oct 2011 - Feb 2012

  University of Illinois Champaign-Urbana I represented the Coca-Cola brand and their 'Arctic Home' campaign, which aimed to raise awareness of global warming in hopes of saving endangered Polar Bears from melting Ice Caps in the Arctic (WWF x Coca Cola, working with agency partner MRY). -My partner and I were selected by Mr Youth to represent and promote the Coca-Cola brand and its Arctic Home Campaign on campus. Mr Youth was voted #2 on Ad Ages Best Places to Work List 2012 -Worked closely with Project Manager at Mr Youth… Show more I represented the Coca-Cola brand and their 'Arctic Home' campaign, which aimed to raise awareness of global warming in hopes of saving endangered Polar Bears from melting Ice Caps in the Arctic (WWF x Coca Cola, working with agency partner MRY). -My partner and I were selected by Mr Youth to represent and promote the Coca-Cola brand and its Arctic Home Campaign on campus. Mr Youth was voted #2 on Ad Ages Best Places to Work List 2012 -Worked closely with Project Manager at Mr Youth -Earned bonus as the top point-earning ambassador team of 25 participating universities Show less



Illini Media

• United States
• Media Production
• 1 - 100 Employee

• Illio Yearbook Writer & Designer

  • Aug 2011 - Jan 2012

  Champaign, IL The Illio is the official yearbook of the University of Illinois. I work on the staff as both a writer and designer, conducting interviews and covering campus events as well as designing pages using Adobe Indesign and Photoshop.