Brittany Garcia
Account Director at Matchfire- Claim this Profile
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Bio
Credentials
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Excel - Beyond the Basics
-Apr, 2013- Sep, 2024
Experience
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Matchfire
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United States
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Advertising Services
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1 - 100 Employee
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Account Director
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May 2015 - Present
A pivotal client advocate to the agency. Working to shape the executable plans during the Structure of Work phase that ensures the agency can be successful in meeting client expectations, and then guiding the execution of entire programs and their constituent projects across multiple interdisciplinary stakeholders, management of third-party agencies and internal project management. Playing a key role in helping shape deliverables that represent the best the agency has to offer, and providing… Show more A pivotal client advocate to the agency. Working to shape the executable plans during the Structure of Work phase that ensures the agency can be successful in meeting client expectations, and then guiding the execution of entire programs and their constituent projects across multiple interdisciplinary stakeholders, management of third-party agencies and internal project management. Playing a key role in helping shape deliverables that represent the best the agency has to offer, and providing insight and input to help improve client engagements and agency profitability. Show less A pivotal client advocate to the agency. Working to shape the executable plans during the Structure of Work phase that ensures the agency can be successful in meeting client expectations, and then guiding the execution of entire programs and their constituent projects across multiple interdisciplinary stakeholders, management of third-party agencies and internal project management. Playing a key role in helping shape deliverables that represent the best the agency has to offer, and providing… Show more A pivotal client advocate to the agency. Working to shape the executable plans during the Structure of Work phase that ensures the agency can be successful in meeting client expectations, and then guiding the execution of entire programs and their constituent projects across multiple interdisciplinary stakeholders, management of third-party agencies and internal project management. Playing a key role in helping shape deliverables that represent the best the agency has to offer, and providing insight and input to help improve client engagements and agency profitability. Show less
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Rosetta
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United States
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Advertising Services
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100 - 200 Employee
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Marketing | Digital Strategist
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Jun 2013 - Apr 2015
Strategized innovative and creative marketing campaigns that allowed Rosetta to deliver industry leading marketing programs. Worked with a demand generation focus to bring awareness to Rosetta which led to conversion and ultimately retention. Worked with key leaders in the company to showcase Rosetta’s best work and talent. Strategized innovative and creative marketing campaigns that allowed Rosetta to deliver industry leading marketing programs. Worked with a demand generation focus to bring awareness to Rosetta which led to conversion and ultimately retention. Worked with key leaders in the company to showcase Rosetta’s best work and talent.
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Visit SLO CAL
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United States
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Marketing Services
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1 - 100 Employee
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Community + Member Relations Manager
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Dec 2009 - Apr 2015
Created and directed key initiatives to represent San Luis Obispo County and its constituent base of over 500, favorably, on a local, regional, statewide, national and international level driving tourism to the destination. Oversaw all public relations efforts and developed and executed extensive communication plans across all media channels. Generated revenue through membership sales, education and training. Social media lead, public relations manager, and marketing + advertising… Show more Created and directed key initiatives to represent San Luis Obispo County and its constituent base of over 500, favorably, on a local, regional, statewide, national and international level driving tourism to the destination. Oversaw all public relations efforts and developed and executed extensive communication plans across all media channels. Generated revenue through membership sales, education and training. Social media lead, public relations manager, and marketing + advertising manager for Sunset SAVOR the Central Coast, the west's premier wine and food event hosted in San Luis Obispo County and co-presented by Sunset Magazine. Show less Created and directed key initiatives to represent San Luis Obispo County and its constituent base of over 500, favorably, on a local, regional, statewide, national and international level driving tourism to the destination. Oversaw all public relations efforts and developed and executed extensive communication plans across all media channels. Generated revenue through membership sales, education and training. Social media lead, public relations manager, and marketing + advertising… Show more Created and directed key initiatives to represent San Luis Obispo County and its constituent base of over 500, favorably, on a local, regional, statewide, national and international level driving tourism to the destination. Oversaw all public relations efforts and developed and executed extensive communication plans across all media channels. Generated revenue through membership sales, education and training. Social media lead, public relations manager, and marketing + advertising manager for Sunset SAVOR the Central Coast, the west's premier wine and food event hosted in San Luis Obispo County and co-presented by Sunset Magazine. Show less
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Central Coast Magazine
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Book and Periodical Publishing
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1 - 100 Employee
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Communications Manager
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Dec 2006 - Dec 2009
Developed and implemented communication and outreach strategies to increase revenue stream. Managed and composed all outgoing sales communication, primarily via email. Developed sales strategies and programs to help the sales team meet and exceed goals. Maintained a complete competitive analysis on the market and prepared weekly, monthly and yearly sales reports. Interviewed, hired, and trained marketing interns. Developed and implemented communication and outreach strategies to increase revenue stream. Managed and composed all outgoing sales communication, primarily via email. Developed sales strategies and programs to help the sales team meet and exceed goals. Maintained a complete competitive analysis on the market and prepared weekly, monthly and yearly sales reports. Interviewed, hired, and trained marketing interns.
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Education
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2002 - 2006
California Polytechnic State University-San Luis Obispo
Bachelor of Science (B.S.), Agribusiness/Marketing
Community
