Experience

Monday Swimwear

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• General Manager

  • Feb 2022 - Present

  *P&L ownership and steer company to meet ambitious sales and EBITDA targets *Partner with board to develop annual plan across product design, assortment, inventory, and marketing / promotional calendar. *Hire, develop, coach and mentor teams and external vendors running day-to-day operations (including marketing, finance, product, supply chain, and customer service) to drive their performance and ensure they deliver financial targets and desired customer experience *Developing and expanding relationships with key suppliers, factories and warehouses including the establishment and delivery of cost and performance targets Show less



THE ICONIC

• Australia
• Retail
• 700 & Above Employee

• Buying Manager

  • Mar 2021 - May 2022

  *Buying Manager for one of the most significant segments at The Iconic. Managing an annual sales revenue of over $300mil. Buyer ships included women's apparel, footwear, accessories, and lingerie. I led, organized, and mentored a team of 20, including Senior Buyers, Buyers, Juniors Buyers, Assistants, and Admins, working closely with the planning equivalents. *Working alongside the business leadership team setting strategic direction for department, brands, and marketing.*Ability to set promotional plans, process change, and manage multi-category sales strategy to deliver on sales, margin, and stock KPIs *Strong relationships with a broad supplier base, negotiating profitable business outcomes and working with the team to onboard key brands.*Work collaboratively with marketing and in-house visual production teams to execute department, brand, and product vision. *A keen focus on KPIs and overall business strategy, driving the product aesthetic and brand relevance to the consumer. Show less

• Senior Buyer

  • Sep 2019 - Mar 2021

  *Senior buyer managing one of the largest buyerships at The Iconic, this includes the Women's Mainstream Department, Denim Department, and the Swimwear/Resort Department. *Develop, implement, and manage budgets and merchandise strategies in line with business targets & KPIs.*Commercially manage stock flow, whilst delivering a high performance and profitable local and international brand matrix.*Drive performance through sales, profitability, and growth in a fast-paced company.*In conjunction with the marketing and social teams, develop effective and relevant communications to the consumer.*Developing and fostering strong and mutually beneficial long-term relationships with internal and external stakeholders*With 5 direct reports, drives a performance culture through coaching and developing team members. Show less



General Pants Co.

• Australia
• Retail
• 200 - 300 Employee

• Senior Womanswear Buyer

  • Jul 2015 - Sep 2019

  • The branded and vertical buyer for women's bottoms (subcategories include jeans, shorts, skirts and pants) for the 53 General Pants stores across Australia along with the large online store.• Responsible for developing and actioning the buying strategy to engage customers, achieve budgeted sales, profitability targets and increase stock turns.• Managing inhouse designers to develop product for the multiple vertical brands. This includes working on trends, fabrics and fits.• Working closely with merchandise planners to build the seasonal buying strategies and to maximize profit and growth. • Researching and identify current and future trends. Considering market needs to ensure product is consistent with brand identity.• Key focus around developing and managing core business through forecasting and analysing while considering trend cycles.• Proven track record building internal and external relationships, with a keen understanding of the Australian market, with a commercial approach that is always competitor aware• Conduct financial seasonal analysis, delivering buying strategy and trend analysis. Monitor the performance of suppliers against company benchmarks and objectives through reviews and meetings. Show less

• Buyer & Developer: Footwear & Accessories for Men's & Women's

  • Aug 2014 - Sep 2015

  - The branded buyer and vertical developer for the footwear and accessories categories for the 53 General Pants store across Australia.- Develop vertical product, coordinate the critical path, production process and inventory management of the vertical product for accessories and footwear- Work with the merchandise planners, build the seasonal buying strategies for footwear and accessories categories to maximize profit and growth.- Chasing in trends and developing product to excite the forward and fast moving customer - Proven ability to work to a budget, place indent and in season orders all while maintaining inventory levels clearly visible through continued budget and performance goals for department and direct reports. Show less



Boardsports retail

• Womens Buyer

  • Jun 2008 - Jul 2014

  - Managed over 50 brands while buying for 97 doorways across 4 different store banners including Surf Dive & Ski, Jetty Surf, Beachculture & Tigerlily -Manage budgets and financial KPI’s, managing category stock holding and achieving positive stock turns. - Created trend forecasts for each season to be used by buying team. - Developed merchandising plans for VM teams to ensure there is synergy between the 97 stores. - Managed over 50 brands while buying for 97 doorways across 4 different store banners including Surf Dive & Ski, Jetty Surf, Beachculture & Tigerlily -Manage budgets and financial KPI’s, managing category stock holding and achieving positive stock turns. - Created trend forecasts for each season to be used by buying team. - Developed merchandising plans for VM teams to ensure there is synergy between the 97 stores.