Brittany D. Cowan 💻
Communications and Marketing Content Manager at UNC School of Education- Claim this Profile
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Bio
Experience
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UNC School of Education
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United States
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Higher Education
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1 - 100 Employee
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Communications and Marketing Content Manager
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Feb 2023 - Present
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University of North Carolina at Chapel Hill
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United States
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Higher Education
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700 & Above Employee
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Social Media Content Producer
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Aug 2021 - Feb 2023
- Generated and posts daily content for the University’s flagship social media accounts and tailors the University's website content into metrics-driven posts - Utilized trends within photo and video platforms/production to identify and curate content related to each platform’s target demographics - Collaborated with the University Communications personnel to monitor university social media platforms through social media management tools and strategize content to amplify on social media - Targeted social media and video content trends to support the social media team's storytelling efforts and appeal to the university's audiences Show less
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Impressions of Beauty
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United States
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Marketing Services
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1 - 100 Employee
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Campus Curlfriend
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Jan 2020 - Aug 2021
-Partner with hair, makeup, and skincare brands to generate digital promotional content for product mailings -Attend digital trainings and workshops to gain skills and resources pertaining to IOB and content creation -Obtain tools pertaining to social media management and digital content creation -Partner with hair, makeup, and skincare brands to generate digital promotional content for product mailings -Attend digital trainings and workshops to gain skills and resources pertaining to IOB and content creation -Obtain tools pertaining to social media management and digital content creation
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North Carolina Central University
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United States
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Higher Education
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700 & Above Employee
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Digital Communications Intern with Career & Professional Development Center
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Aug 2019 - Aug 2021
- Identified trends and analytics to provide recommendations to implement social media strategy and optimize audience outreach, resulting in a 12% YOY increase in user engagement - Curated creative content for social media (Twitter, YouTube, and Instagram) and develop engaging editorial content to maintain brand consistency and maximize recruitment - Oversaw a team of 3 interns to execute social media campaigns and develop digital and print marketing collateral - Drove audience engagement through copywriting and graphics for bi-weekly e-newsletters, announcements, and display ads Show less
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Campus Echo Co-Editor-in-Chief
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Aug 2019 - May 2021
- Copy edited digital content and or publish original content onto online publication multiple times a week - Strategized with co-editor and staff writers to complete one printed edition of publication per semester- Collaborated with campus organizations through multimedia projects and social media to increase campus awareness of publication- Updated and conducted weekly maintenance to publication’s website with articles and pertinent logistical materials
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Staff Writer for NCCU Campus Echo
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Feb 2018 - May 2021
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Junior Marketing Strategist Intern
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Aug 2019 - May 2020
- Developed integrated marketing strategies through digital and print to increase student engagement in resume preparation and professional development programs - Led strategic marketing campaign for marquee event: the Escape Room Experience through video production, graphic design, and ephemeral social media content - Coached undergraduate and graduate students weekly, on resumes, interviewing, and job search strategies
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Arts & Entertainment Editor for Campus Echo
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Aug 2018 - Aug 2019
• Produced and edit articles pertaining to local or national arts & entertainment news• Conducted interviews for a variety of articles• Photographed a variety of campus events and the subject of the interview• Developed unique interviewing and editing style through networking and learning from peers and faculty advisor
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Undergraduate Teaching Fellow
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Apr 2018 - May 2019
• Understand the structure and staging of the course through their work with the instructor.• Execute technical/skills support for students enrolled in the courses.• Deliver critical responses to work in a supportive manner with students.• Possess the knowledge to establish and deliver course assignments.• Explain concepts and skills to students through presentations and classroom discussions.
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Core Volunteer with NCCU Women’s Center
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Mar 2018 - May 2018
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Lenovo
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China
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IT Services and IT Consulting
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700 & Above Employee
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Philanthropy and Purpose Comms Intern
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Jun 2021 - Jul 2021
- Developed stories for external comms content on Lenovo's StoryHub platform while adhering to the company's corporate writing style - Crafted digital content to support the philanthropic initiatives with team members stationed in international Lenovo branches - Researched strategic topics related to technology in the media and online to propel story developments - Pioneered the marketing and communications campaign for my cohort team's product design collaborative - Developed stories for external comms content on Lenovo's StoryHub platform while adhering to the company's corporate writing style - Crafted digital content to support the philanthropic initiatives with team members stationed in international Lenovo branches - Researched strategic topics related to technology in the media and online to propel story developments - Pioneered the marketing and communications campaign for my cohort team's product design collaborative
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North Carolina Central University
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Durham, North Carolina, United States
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Editorial and Communications Intern - NCCU ACCORD Program
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Jan 2021 - Apr 2021
- Developed copy for external communication efforts and copyedit content generated by program staff - Designed graphics and digital collateral pertaining to COVID-19 vaccine outreach and logistics surrounding ACCORD program messaging -Supported and collaborated with supervisors and program personnel with weekly tasks and social media campaign development - Developed copy for external communication efforts and copyedit content generated by program staff - Designed graphics and digital collateral pertaining to COVID-19 vaccine outreach and logistics surrounding ACCORD program messaging -Supported and collaborated with supervisors and program personnel with weekly tasks and social media campaign development
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Arch Capital Services LLC
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United States
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Financial Services
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200 - 300 Employee
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Communications Intern
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Jun 2020 - Aug 2020
-Conducted research and wrote 10 compelling articles and publications for global WordPress intranet platform -Revised and published 5 corporate press releases adhering to company style guide -Conducted research and wrote 10 compelling articles and publications for global WordPress intranet platform -Revised and published 5 corporate press releases adhering to company style guide
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Campus Greensboro
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United States
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Civic and Social Organizations
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1 - 100 Employee
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Fellow
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May 2020 - Aug 2020
- Obtained a corporate internship within the program and connected with industry professionals during weekly events - Networked with a group of 100+ fellows working for 50+ companies - Trained in leadership skills through the Center for Creative Leadership - Obtained a corporate internship within the program and connected with industry professionals during weekly events - Networked with a group of 100+ fellows working for 50+ companies - Trained in leadership skills through the Center for Creative Leadership
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The Arc of High Point
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United States
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Individual and Family Services
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1 - 100 Employee
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Brand Communications and Marketing Intern
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May 2019 - Aug 2019
- Conceptualized and implemented communications plan to attract donors and potential clients through targeted content, graphic design theory, and email marketing management - Increased brand awareness by designing graphics, flyers, and newsletters for digital marketing campaign - Collaborated with cross-functional teams and contractors to redesign the organization’s website sitemaps - Conceptualized and implemented communications plan to attract donors and potential clients through targeted content, graphic design theory, and email marketing management - Increased brand awareness by designing graphics, flyers, and newsletters for digital marketing campaign - Collaborated with cross-functional teams and contractors to redesign the organization’s website sitemaps
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Clemson University
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United States
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Higher Education
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700 & Above Employee
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Erwin Center for Brand Communcations Summer Scholar
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May 2019 - May 2019
- Collaborated with teammates to present a detailed marketing campaign to Denny's corporate communications team - Garnered training and information from marketing and brand communications professionals from EP + Co, Endeavor Greenville, McCann Worldgroup, and The Creative Circus (ATL) - Researched previous marketing tools utilized by Denny's assist with marketing plan development - Collaborated with teammates to present a detailed marketing campaign to Denny's corporate communications team - Garnered training and information from marketing and brand communications professionals from EP + Co, Endeavor Greenville, McCann Worldgroup, and The Creative Circus (ATL) - Researched previous marketing tools utilized by Denny's assist with marketing plan development
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HomeFree-USA
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Real Estate
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1 - 100 Employee
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Center for Financial Advancement Scholar
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Nov 2018 - May 2019
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Greensboro Youth Council
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Greensboro, North Carolina
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Greensboro Youth Council Training Director
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Jun 2016 - Jun 2017
. Facilitated trainings on various topics such as leadership skills, public speaking skills, conflict resolution, motivation techniques, and many more. · Acquired the necessary project management skills to prepare training curriculum. · Garnered knowledge pertaining to different cultures and personalities through various interactions with my peers as well as trainees. . Facilitated trainings on various topics such as leadership skills, public speaking skills, conflict resolution, motivation techniques, and many more. · Acquired the necessary project management skills to prepare training curriculum. · Garnered knowledge pertaining to different cultures and personalities through various interactions with my peers as well as trainees.
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Education
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North Carolina Central University
Bachelor's degree, Mass Communication | Concentration: Journalism | Minor: English-Writing