Experience

UNC School of Education

• United States
• Higher Education
• 1 - 100 Employee

• Communications and Marketing Content Manager

  • Feb 2023 - Present



University of North Carolina at Chapel Hill

• United States
• Higher Education
• 700 & Above Employee

• Social Media Content Producer

  • Aug 2021 - Feb 2023

  - Generated and posts daily content for the University’s flagship social media accounts and tailors the University's website content into metrics-driven posts - Utilized ​​trends within photo and video platforms/production to identify and curate content related to each platform’s target demographics - Collaborated with the University Communications personnel to monitor university social media platforms through social media management tools and strategize content to amplify on social media - Targeted social media and video content trends to support the social media team's storytelling efforts and appeal to the university's audiences Show less



Impressions of Beauty

• United States
• Marketing Services
• 1 - 100 Employee

• Campus Curlfriend

  • Jan 2020 - Aug 2021

  -Partner with hair, makeup, and skincare brands to generate digital promotional content for product mailings -Attend digital trainings and workshops to gain skills and resources pertaining to IOB and content creation -Obtain tools pertaining to social media management and digital content creation -Partner with hair, makeup, and skincare brands to generate digital promotional content for product mailings -Attend digital trainings and workshops to gain skills and resources pertaining to IOB and content creation -Obtain tools pertaining to social media management and digital content creation



North Carolina Central University

• United States
• Higher Education
• 700 & Above Employee

• Digital Communications Intern with Career & Professional Development Center

  • Aug 2019 - Aug 2021

  - Identified trends and analytics to provide recommendations to implement social media strategy and optimize audience outreach, resulting in a 12% YOY increase in user engagement - Curated creative content for social media (Twitter, YouTube, and Instagram) and develop engaging editorial content to maintain brand consistency and maximize recruitment - Oversaw a team of 3 interns to execute social media campaigns and develop digital and print marketing collateral - Drove audience engagement through copywriting and graphics for bi-weekly e-newsletters, announcements, and display ads Show less

• Campus Echo Co-Editor-in-Chief

  • Aug 2019 - May 2021

  - Copy edited digital content and or publish original content onto online publication multiple times a week - Strategized with co-editor and staff writers to complete one printed edition of publication per semester- Collaborated with campus organizations through multimedia projects and social media to increase campus awareness of publication- Updated and conducted weekly maintenance to publication’s website with articles and pertinent logistical materials

• Staff Writer for NCCU Campus Echo

  • Feb 2018 - May 2021

• Junior Marketing Strategist Intern

  • Aug 2019 - May 2020

  - Developed integrated marketing strategies through digital and print to increase student engagement in resume preparation and professional development programs - Led strategic marketing campaign for marquee event: the Escape Room Experience through video production, graphic design, and ephemeral social media content - Coached undergraduate and graduate students weekly, on resumes, interviewing, and job search strategies

• Arts & Entertainment Editor for Campus Echo

  • Aug 2018 - Aug 2019

  • Produced and edit articles pertaining to local or national arts & entertainment news• Conducted interviews for a variety of articles• Photographed a variety of campus events and the subject of the interview• Developed unique interviewing and editing style through networking and learning from peers and faculty advisor

• Undergraduate Teaching Fellow

  • Apr 2018 - May 2019

  • Understand the structure and staging of the course through their work with the instructor.• Execute technical/skills support for students enrolled in the courses.• Deliver critical responses to work in a supportive manner with students.• Possess the knowledge to establish and deliver course assignments.• Explain concepts and skills to students through presentations and classroom discussions.

• Core Volunteer with NCCU Women’s Center

  • Mar 2018 - May 2018



Lenovo

• China
• IT Services and IT Consulting
• 700 & Above Employee

• Philanthropy and Purpose Comms Intern

  • Jun 2021 - Jul 2021

  - Developed stories for external comms content on Lenovo's StoryHub platform while adhering to the company's corporate writing style - Crafted digital content to support the philanthropic initiatives with team members stationed in international Lenovo branches - Researched strategic topics related to technology in the media and online to propel story developments - Pioneered the marketing and communications campaign for my cohort team's product design collaborative - Developed stories for external comms content on Lenovo's StoryHub platform while adhering to the company's corporate writing style - Crafted digital content to support the philanthropic initiatives with team members stationed in international Lenovo branches - Researched strategic topics related to technology in the media and online to propel story developments - Pioneered the marketing and communications campaign for my cohort team's product design collaborative



North Carolina Central University

• Durham, North Carolina, United States

• Editorial and Communications Intern - NCCU ACCORD Program

  • Jan 2021 - Apr 2021

  - Developed copy for external communication efforts and copyedit content generated by program staff - Designed graphics and digital collateral pertaining to COVID-19 vaccine outreach and logistics surrounding ACCORD program messaging -Supported and collaborated with supervisors and program personnel with weekly tasks and social media campaign development - Developed copy for external communication efforts and copyedit content generated by program staff - Designed graphics and digital collateral pertaining to COVID-19 vaccine outreach and logistics surrounding ACCORD program messaging -Supported and collaborated with supervisors and program personnel with weekly tasks and social media campaign development



Arch Capital Services LLC

• United States
• Financial Services
• 200 - 300 Employee

• Communications Intern

  • Jun 2020 - Aug 2020

  -Conducted research and wrote 10 compelling articles and publications for global WordPress intranet platform -Revised and published 5 corporate press releases adhering to company style guide -Conducted research and wrote 10 compelling articles and publications for global WordPress intranet platform -Revised and published 5 corporate press releases adhering to company style guide



Campus Greensboro

• United States
• Civic and Social Organizations
• 1 - 100 Employee

• Fellow

  • May 2020 - Aug 2020

  - Obtained a corporate internship within the program and connected with industry professionals during weekly events - Networked with a group of 100+ fellows working for 50+ companies - Trained in leadership skills through the Center for Creative Leadership - Obtained a corporate internship within the program and connected with industry professionals during weekly events - Networked with a group of 100+ fellows working for 50+ companies - Trained in leadership skills through the Center for Creative Leadership



The Arc of High Point

• United States
• Individual and Family Services
• 1 - 100 Employee

• Brand Communications and Marketing Intern

  • May 2019 - Aug 2019

  - Conceptualized and implemented communications plan to attract donors and potential clients through targeted content, graphic design theory, and email marketing management - Increased brand awareness by designing graphics, flyers, and newsletters for digital marketing campaign - Collaborated with cross-functional teams and contractors to redesign the organization’s website sitemaps - Conceptualized and implemented communications plan to attract donors and potential clients through targeted content, graphic design theory, and email marketing management - Increased brand awareness by designing graphics, flyers, and newsletters for digital marketing campaign - Collaborated with cross-functional teams and contractors to redesign the organization’s website sitemaps



Clemson University

• United States
• Higher Education
• 700 & Above Employee

• Erwin Center for Brand Communcations Summer Scholar

  • May 2019 - May 2019

  - Collaborated with teammates to present a detailed marketing campaign to Denny's corporate communications team - Garnered training and information from marketing and brand communications professionals from EP + Co, Endeavor Greenville, McCann Worldgroup, and The Creative Circus (ATL) - Researched previous marketing tools utilized by Denny's assist with marketing plan development - Collaborated with teammates to present a detailed marketing campaign to Denny's corporate communications team - Garnered training and information from marketing and brand communications professionals from EP + Co, Endeavor Greenville, McCann Worldgroup, and The Creative Circus (ATL) - Researched previous marketing tools utilized by Denny's assist with marketing plan development



HomeFree-USA

• Real Estate
• 1 - 100 Employee

• Center for Financial Advancement Scholar

  • Nov 2018 - May 2019



Greensboro Youth Council

• Greensboro, North Carolina

• Greensboro Youth Council Training Director

  • Jun 2016 - Jun 2017

  . Facilitated trainings on various topics such as leadership skills, public speaking skills, conflict resolution, motivation techniques, and many more. · Acquired the necessary project management skills to prepare training curriculum. · Garnered knowledge pertaining to different cultures and personalities through various interactions with my peers as well as trainees. . Facilitated trainings on various topics such as leadership skills, public speaking skills, conflict resolution, motivation techniques, and many more. · Acquired the necessary project management skills to prepare training curriculum. · Garnered knowledge pertaining to different cultures and personalities through various interactions with my peers as well as trainees.