Experience

LAFCO New York

• United States
• Manufacturing
• 1 - 100 Employee

• Director of E-Commerce

  • Oct 2019 - Present

  • Manages and leads B2C website including daily operations, sales performance, site maintenance, analysis and insights • Develops and implements brand strategy, ensuring brand consistency, clarity and quality of all digital/web brand touch-points • Manages e-mail marketing program including planning content calendar and creation with Creative Design Manager as well as deployment and related analysis for B2C and B2B email marketing campaigns • Grows and develops B2C loyalty program to drive customer engagement and site sales growth • Develops and executes web-marketing calendar for product launches, sales, site updates, marketing communications, promotions, etc. • Identifies, recommends and executes strategies to drive significant increased website traffic, conversion rates, revenue and profitability, leveraging analytics and A/B testing • Provides analysis of key metrics and site performance; evaluate ROI within specified budget with key stakeholders and present go forward strategy to drive business • Manages online product merchandising by developing marketing strategies that provide customers with various ways to shop product • Identifies, tests and executes best in class user experience that drive engagement and conversion • Troubleshoots on-site bugs and works with web developers to identify opportunities for improvement of online user experience • Partners with Creative Design Manager to develop and execute business driving e-commerce content, marketing strategies and develop needed assets • Provides assets and monitors brand identity in partnership with sales team on wholesale E-Commerce accounts and opportunities (e.g. Amazon) • Identifies new areas of e-commerce opportunities beyond current organizational thinking by researching industry trends, seeking ways to bridge gaps in business objectives, pushing the business forward to exceed financial goals



Yon-Ka Paris USA

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• E-Commerce Manager

  • Sep 2016 - Oct 2019

  • Oversaw, managed and planned all aspects of the B2C websites inception• Responsible for the continued year over year growth of the website through effectively planning and managing marketing campaigns and promotions• Successfully increased sales by 54% over a three year period• Oversees and manages all outside vendors related to the website• Manages the day to day site operations including adding/updating product pages and website graphics • Effectively increased traffic, conversion rate and overall website profitability• Successfully plans and executes email marketing campaigns, approves email design and content • Performs keyword research, manages the implementation and maintenance of meta tags and URL redirects to ensure that SEO best practices are met • Oversees affiliate network and co-branding opportunities• Continuously works to optimize new customer acquisition strategy to effectively grow email database with qualified customers• Effectively utilizes AI both in email and on-site to deliver the most personalized experience possible to consumers while increasing revenue and conversion rate• Creates monthly reports that analyze and review data in Google Analytics to make strategic decisions based off of KPI's • Regularly analyzes on-site performance to enhance customer experience as well as optimizing conversion paths• Designed and manages the websites loyalty program for both B2B and B2C consumers to improve customer retention, promote sales and increase conversion rates• Regularly benchmarks competitors to ensure that the website keeps up with industry trends• Works closely with the customer service team and warehouse to ensure that customer problems are dealt with promptly and that orders are shipped in a timely manner• Oversaw the development, planning and creation of the B2B website where partners can place orders, book training classes and download media files

• Digital Marketing Analyst

  • Mar 2015 - Sep 2016



St. Clement Church

• Rockaway, NJ

• SEO Specialist

  • Nov 2014 - Mar 2015

  •Researched keywords using Google AdWords and conducted pre-submission analysis using KEI formula to determine potential value to gain most search engine traffic •Conducted searches such as evaluating competitor websites to incorporate best practice and create marketing strategy to ensure optimal results •Improved organic search results by increasing the search engine results page from 12 to number 2 •Developed title tag, description of meta tags and highlighted and added relevant links to site •Received Certificate of Completion at Morris County College for Achieving Top Search Engine Positions class



Pressler, Felt and Warshaw, LLP

• Law Practice
• 1 - 100 Employee

• Account Researcher

  • Aug 2012 - Mar 2015

  •Assessed and analyzed consumer behavior to predict possibility of payment against debt; made judgments regarding whether to pursue case, leading to effective collections within a timely matter •Developed a strategy to increase collections by researching employment and real estate demographic; uncovered and corrected erroneous data leading to more efficiencies of cases •Met goals of major clients by reviewing credit reports and other factors to maximize cases with positive outcomes •Established strong partnership with local district courts to appropriately direct cases to proper jurisdictions and determine suit costs •Managed case files in accordance with regulations and laws related to disputes under FDCPA guidelines •Assessed cost of filing suits to determine return on assets and whether to pursue



A.C. Moore

• United States
• Retail
• 300 - 400 Employee

• Customer Service Representative

  • Aug 2007 - Jan 2012

  •Provided customer service in a high volume retail store, front end supervision, resolved various customer concerns, conducted product demos •Managed implementation of weekly ad reset and handled all customer special orders through highlighting sales promotion to drive value and move merchandise •Oversaw resetting of store layout, ordered merchandise, stocking, daily maintenance, yearly store inventory •Promoted store’s image through participation in store sponsored events both in store and neighborhood business which increased product awareness and sales



Parts Infinity

• Totowa, NJ

• Internet Marketing Intern

  • Jun 2011 - Aug 2011

  •Worked to increase online customer reach on products through internet marketing techniques such as adwords to discover most frequently searched keywords and blog entry •Conducted market research to determine products current ranking as well as competitors, and compared the rankings to determine alternative marketing strategy •Increased page ranking on products, bringing many into the top 100 search results through the usage of blog entries •Created a training manual to instruct future interns on marketing techniques