Brittany Irwin
Brand Manager at Elevated Realty- Claim this Profile
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Topline Score
Bio
Perry Loud
I worked with Brittany for the better part of two years and during that time she left a significant and lasting impression on me. She is skilled in marketing and sales operations, system implementation and project management. She is also highly skilled at thinking creatively under significant pressure, assuming leadership roles in difficult situations, and generally getting things done with limited resources. Brittany is positive, resourceful and inquisitive. She goes out of her way to offer help where she can and she has on multiple occasions, impressed me in situations by putting in extra effort and time to really understand how or why a system or process works rather than just accepting that it does. Her future is by no means limited to the scope of her current abilities and I have no doubt she would be a great asset to any organization.
Perry Loud
I worked with Brittany for the better part of two years and during that time she left a significant and lasting impression on me. She is skilled in marketing and sales operations, system implementation and project management. She is also highly skilled at thinking creatively under significant pressure, assuming leadership roles in difficult situations, and generally getting things done with limited resources. Brittany is positive, resourceful and inquisitive. She goes out of her way to offer help where she can and she has on multiple occasions, impressed me in situations by putting in extra effort and time to really understand how or why a system or process works rather than just accepting that it does. Her future is by no means limited to the scope of her current abilities and I have no doubt she would be a great asset to any organization.
Perry Loud
I worked with Brittany for the better part of two years and during that time she left a significant and lasting impression on me. She is skilled in marketing and sales operations, system implementation and project management. She is also highly skilled at thinking creatively under significant pressure, assuming leadership roles in difficult situations, and generally getting things done with limited resources. Brittany is positive, resourceful and inquisitive. She goes out of her way to offer help where she can and she has on multiple occasions, impressed me in situations by putting in extra effort and time to really understand how or why a system or process works rather than just accepting that it does. Her future is by no means limited to the scope of her current abilities and I have no doubt she would be a great asset to any organization.
Perry Loud
I worked with Brittany for the better part of two years and during that time she left a significant and lasting impression on me. She is skilled in marketing and sales operations, system implementation and project management. She is also highly skilled at thinking creatively under significant pressure, assuming leadership roles in difficult situations, and generally getting things done with limited resources. Brittany is positive, resourceful and inquisitive. She goes out of her way to offer help where she can and she has on multiple occasions, impressed me in situations by putting in extra effort and time to really understand how or why a system or process works rather than just accepting that it does. Her future is by no means limited to the scope of her current abilities and I have no doubt she would be a great asset to any organization.
Credentials
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Marketo Certified Expert
Marketo, an Adobe CompanyJul, 2019- Nov, 2024 -
Google Ads Search Certification
GoogleJul, 2019- Nov, 2024 -
Google Analytics Individual Qualification
GoogleJul, 2019- Nov, 2024
Experience
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Elevated Realty
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United States
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Real Estate
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1 - 100 Employee
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Brand Manager
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Nov 2021 - Present
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Sovos
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United States
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Software Development
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700 & Above Employee
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Manager, Marketing Operations
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Nov 2019 - May 2021
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StudentCity.com
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United States
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Travel Arrangements
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1 - 100 Employee
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Program Director
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Nov 2017 - Jul 2019
• Oversaw all onsite operations for Spring Break programs in fast-paced, high-pressureenvironments, acting as the face of the company in any given scenario.• Trained and managed team of 16-28 seasonal onsite staff members, delivering an exceptionalcustomer experience for up to 1,200 travelers per week.
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Marketing Operations Manager
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Nov 2017 - May 2019
All duties as stated under Digital Marketing Specialist, as well as the following:• Led transition to new marketing automation platform (Hubspot to Marketo) and CRM (SFDC)from initial scope of business needs to successful implementation and bi-directional integration,assuming role of Marketo Admin.• Leveraged new Marketo functionality to execute multi-channel marketing campaigns andimplement demographic lead scoring model, increasing leads 52% YOY for FY2018.• Implemented third party sales engagement platform (Outreach) to align sales and marketinggoals and strategies.• Utilized Google Marketing Suite to create data-driven, actionable insights for optimization andvisual KPI reports/dashboards that were easily accessible by all internal stakeholders.• Optimized internal process for departmental handoff of users as they progressed along thecustomer journey.• Vetted, secured, and oversaw new third-party SEO agency; sele
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Digital Marketing Specialist
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Feb 2015 - Nov 2017
• In-house super user of marketing automation software (Hubspot); responsible for asset creationand organization, campaign setup, database segmentation, and KPI reporting.• Overhauled reporting: modified KPI metrics and report format to give more insight on marketingperformance, customer lifecycle, and retention rate, regularly providing robust reporting tointernal and external stakeholders.• Owned all aspects of PPC and paid social media advertising, including advertising budget andcampaign strategy/execution; resulted in over 100% ROI.• Managed multi-channel content strategies and editorial calendars for multiple brands.• Worked with external partners to implement unified campaign strategy that led to an increase inInstagram followers from 2,300 to 14,100 (over 80% increase).• Worked with Marketing Manager to maintain all day-to-day marketing activities related to socialmedia, website and SEO maintenance, email marketing, copywriting, and content creation.• Managed internship program, including training and development of interns and delegation ofvarious projects.• Coordinated all aspects of marketing events from initial planning to event execution.
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TUI
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Germany
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Travel Arrangements
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700 & Above Employee
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Digital Marketing Intern
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May 2014 - Feb 2015
• Utilized Google Analytics, Hubspot, Moz, Google Adwords, Facebook Business Manager, and social media channels to generate custom, monthly marketing KPI reports for 7 companies. • Delivered marketing performance analysis and provided suggestions for improvement. • Performed regular audits of each company’s website. • Assisted with various web projects in Drupal, including launching a new website. • Utilized Google Analytics, Hubspot, Moz, Google Adwords, Facebook Business Manager, and social media channels to generate custom, monthly marketing KPI reports for 7 companies. • Delivered marketing performance analysis and provided suggestions for improvement. • Performed regular audits of each company’s website. • Assisted with various web projects in Drupal, including launching a new website.
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High Point University
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Higher Education
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700 & Above Employee
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Financial Accounting Tutor
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Aug 2013 - May 2014
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StudentCity.com
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United States
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Travel Arrangements
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1 - 100 Employee
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Marketing Intern
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May 2013 - Aug 2013
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StudentCity.com
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United States
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Travel Arrangements
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1 - 100 Employee
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Business Intern
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May 2012 - Aug 2012
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Education
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2011 - 2014
High Point University
Bachelor of Science in Business Administration (B.S.B.A), Minors in Marketing and Accounting
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