Experience

CaringBridge

• United States
• Non-profit Organizations
• 1 - 100 Employee

• Marketing Director

  • Jan 2023 - Present



Lifetouch

• United States
• Photography
• 700 & Above Employee

• Director Marketing - B2B & B2C

  • Dec 2018 - Dec 2022



Lifetouch Portrait Studios

• United States
• Photography
• 700 & Above Employee

• Ecommerce Marketing Manager

  • Aug 2016 - Dec 2018

  • Defined the site experience strategies across platforms and identify areas to improve conversion based on a deep understanding of site metrics, industry best practices, product merchandising, the target customer, the competitive landscape, brand and business goals• Defined and drove opportunities for optimization and improvements in customer journey across site experiences• Developed the merchandising strategy and plan the content to enable relevant and personalized experience through the web site experience Show less

• E-Commerce Analyst

  • Jun 2015 - Aug 2016

  • Implemented and executed ecommerce marketing strategies as outlined in the plan. • Managed and maintained ecommerce websites and assets (including creative requests, approval and implementation). • Identified and documented programming requirements for ecommerce product offerings. • Performed and maintained ongoing Internet marketing reporting and analytics, as scheduled or directed, to meet business needs. • Conducted testing (e.g., email, promotion code), as assigned, to ensure accuracy and readiness for distribution. • Supported the maintenance of ecommerce websites (e.g., products, pricing, promotion code creation). • Resolved promotion code and website issues to support Customer Service and the business. • Wrote content creation creative briefs for digital advertising (e.g., paid search, landing pages). • Acted as a subject matter expert on paid search, SEO and SEM. Show less



RAVE Sports

• United States
• Sporting Goods Manufacturing
• 1 - 100 Employee

• Marketing Assistant

  • Apr 2014 - Jun 2015

  • Responsible for writing mass customer segment emails and scheduling release, developing an integrated social media content strategy, Google paid ads, PR press releases, and generating direct mail marketing promotional materials • Managing day to day interaction with external partners, manipulating product feeds and continually monitor sites for product specification accuracy and brand consistency across channels • Synchronizing sales and marketing team activities through the creation and management of a long term marketing calendar • Overseeing website updates to ensure accuracy of information, while identifying and recommending improvements with a focus on customer experience • Coordinating trade show and conference documentation and logistics • Assisting with photo shoot initiatives, and catalog creation and design Show less



FTD

• United States
• Manufacturing
• 700 & Above Employee

• Marketing Coordinator

  • Oct 2011 - Apr 2014

  • Responsible for planning, executing and optimizing large scale online marketing campaigns for all six Provide Commerce brands: ProFlowers, RedEnvelope, Personal Creations, Shari's Berries, ProPlants and Cherry Moon Farms. • Developing site merchandizing strategies and tactics at the landing page, mobile and category level (i.e. product placement, creative content, photography, product information etc.) • Management of ProPlants Paid Search program: daily Bid Management in both Google AdWords and MSN AdCenter, keyword expansion, ad copy and landing page testing, campaign reporting and analysis; increased units by 2%, while cutting cost by 24% YoY• Delivering accurate data driven feedback, decisions and analysis to department and senior staff stakeholders, by building a strong understanding of fundamental department objectives• Leading project teams by coordinating the tactical steps needed to push peak testing projects forward while offering strategy support and expertise across multiple departments; received award for those efforts• Ability to determine strategies for growth, forecast, work towards and often exceed goals while maximizing profitability Show less

• Team Lead

  • Jul 2010 - Oct 2011