Experience

• Technical lead for the Marketing Cloud Account Engagement (Pardot) platform supporting GFI US and international affiliate teams’ email marketing campaigns. -Integrate form handlers with third-party systems including WordPress, Zapier, Gravity Forms, Airtable, Asana, and Google Forms -Report on marketing campaigns using B2BMA -Automate using rules, completion actions, and engagement studio programs -Score, grade, and segment prospects -Train communications team on email marketing best practices and testing tools to maximize the effectiveness of email campaigns, including deliverability, open rates, and CTRs -Create and troubleshoot email templates in classic and Lightning builder using HTML and CSS Show less



• -Segmented donors on an enterprise scale -Deployed giving levels and engagement plans retain donors -Layered custom rollup summary fields to segment donors by cumulative hard and soft credits to support retargeting strategy -Debugged custom Apex code -Automated General Accounting Units to support marketing campaign attribution model -Built KPI dashboards for finance and development departments to benchmark donations against goals



• -Trained tier 1 admins in Salesforce best-practice to implement automated flows -Built company road map of Salesforce products for executive review -Analyzed business requirements from stakeholders to provision account touch point workflows -Produced account planning meeting dashboards



• -Supported integrations including Mailchimp, WordPress, middleware, wealth screen, walk, and gala applications -Managed layered automation on campaigns, cases, and contacts in Non-Profit Service Pack org -Interpreted Salesforce release updates and communicated with marketing, sales and operations departments -Extended development resources with personal networks, Salesforce communities, and Apex training



• -Benchmarked return risk and margin forecast across six brands to evaluate product line performance -Designed recurring profit and loss reports for executives -Reconciled accounting records across distinct departments -Trained analysts to capture e-commerce trends using SQL, Excel, Crystal, Draw.io and Airtable software -Wrote stored data mining procedures to reduce internet fraud, improve product information, and decrease returns from computer-generated errors by over 100 base percentage points -Implemented new order management system to reduce customer service handle time by nearly 25% -Developed algorithm parameters that reduced credits issued on service errors by almost 40% -Troubleshot Avaya telecommunications software to procure actionable data Show less



• -Created and maintained real time real estate market reports, vendor records, escrow documents, and brokerage communication -Mined real estate demographic data to find high-yield communities ideal for marketing investments -Calculated return on investment for rental properties -Cooperated advertising efforts with lender partners -Reported custom appraisals, market activity, finance trends, and mortgage programs quarterly -Controlled marketing expenses with budget-friendly practices -Managed Contactually CRM and designed MailChimp email campaigns -Managed time-sensitive contracts, vendor reports, and title documents among real estate agents and brokerages Show less



• -Reviewed government-issued audits and corrected discrepancies using GAAP -Advise legislative council of industry norms with extensive municipal code research -Communicated research metrics with sophisticated presentations for high-profile audiences including the Southern Nevada Tourism and Infrastructure Committee -Assembled economic indicators in concise briefings for Nevada State Bank managers and high net worth clients -Managed myResearcher database and tailored data portals for clients like the City of Henderson -Analyzed Qualtrics data in SPSS with advanced statistics such as factor analysis and multiple regression -Aggregated consumer data with custom-built telephone and internet surveys to satisfy research interests Show less



• -Analyzed job market compensation metrics and practices with competing resorts -Revised incentive-based employee job descriptions to correct candidate expectations -Allocated rewards budget to encourage desired work behaviors -Implemented job candidate surveys to reduce 6-month turnover by 16 percent -Planned company events including raffles, picnics, and parties to boost employee morale -Enhanced training curriculum with material catered to visual learners -Cross trained team members on timeshare metrics such as value per guest and conversion Show less



• -Captured on-site leads for vacation ownership program -Resolved guest complaints -Translated timeshare pitches into Spanish