Experience

INDIGENOUS organic + fair trade fashion

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Lead Designer

  • Jan 2009 - Present

  Indigenous Designs, Sebastopol, CA January 2009 – Present• Promoted to lead all aspects of seasonal product design & development for a founding B-Corp & pioneering, disruptive lifestyle fashion brand. • Worked with National Sales Manager and Vice President of production to set the development direction based on results driven strategic planning.• Responsible for overall design direction, color theme, seasonal mood, trend boards, and presenting final collections to teams. • Reposition design to engage target consumer through fresh, relevant design and aspirational ‘on location’ experience via photoshoots. • Worked with Director of Merchandising to implement new assortment strategy comprised of internal product development and strategic design. Reduced style offering by 20% to focus on key items, relevant seasonal offerings, and vendor partnerships. I am a high-level creative and strategic thinker with 17+ years of experience in:• Assortment Strategy, Design, & Execution• Seasonal Merchandise Planning• Design and development from concept to final product• Hand Knit & loomed knitwear Design• Cut & Sew Design & illustration• Designing with organic & regenerative materials Show less

• Designer/Product Development

  • Jul 2007 - Jan 2009

  • Planned and executed seasonal collections, merchandising and assortment strategy to hit yearly growth targets.• Conducting market research to identify new trends, fabrics and techniques.• Managed lab dips and procurement of initial raw materials for development. • Worked with technical design on approving initial specs for salesman samples and bulk production. • Collaborated with technical designer to ensure development packages are accurate.



INDIGENOUS organic + fair trade fashion

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Designer/Product Development/Photoshoot Coordinator

  • Jan 2000 - Dec 2006

  • Design/Product Development responsibilities included: Creating designs, hand drawing sketches, design instruction to fair trade producers, and initial measurements for development prototypes. • Photoshoot Coordinator responsibilities included: model casting, scout location, budget & timeline management, styling for both studio and lifestyle photo shoots, and managing all aspects of on-site logistics. • Design/Product Development responsibilities included: Creating designs, hand drawing sketches, design instruction to fair trade producers, and initial measurements for development prototypes. • Photoshoot Coordinator responsibilities included: model casting, scout location, budget & timeline management, styling for both studio and lifestyle photo shoots, and managing all aspects of on-site logistics.