Experience

PILLAR Performance

• Australia
• Wellness and Fitness Services
• 1 - 100 Employee

• Head of Operations

  • Sep 2022 - Present

• Account Manager

  • Sep 2020 - Aug 2022



Heinemann Australia Pty Ltd

• Australia
• Retail
• 100 - 200 Employee

• Trade Marketing Manager

  • May 2015 - Jul 2020

  Key Responsibilities: - Leading a team of 3 direct reports (Visual Merchandising & Graphic Design) - Conduct reviews, tenders, and manage marketing agencies and vendors including creative agencies, printing and promotions - Responsible for the strategic development and execution of ATL/ BTL marketing campaigns end to end - Manage the production & installation of all marketing collateral - Develop strong strategies for customer attraction and satisfaction - Create and implement annual marketing calendars - Responsible for the development of all visual merchandising concepts and ensuring their execution throughout 10,000SQM retail space - Ensuring adherence to Corporate Identity guidelines - Driving sales & brand awareness through various marketing campaigns - Key contact between the global marketing department, product management and sales teams to ensure achievement of sales and budget objectives - Forecast and manage the marketing budget - Project Board member for Marketing at Heinemann Australia Key Achievements: - Successfully launched the brand HEINEMANN in the Australian travel retail market - Creation and implementation of several marketing campaigns (i.e. SHOP TO WIN car promotions, launch of loyalty program HEINEMANN & ME and seasonal campaigns) - Implemented numerous sales driving mechanisms with an increased incremental spend of approx. $10m



AW Faber-Castell Australia

• Manufacturing
• 1 - 100 Employee

• Marketing Specialist

  • Apr 2014 - Apr 2015

  Key Responsibilities:- Responsible for the strategic development and execution of ATL/ BTL marketing campaigns end to end- Plan and execute all business fairs, events & conferences- Implement and drive social media activities, including management of PR agencies- Management of product target pricing and companies pricing structure, including preparation of reviews, budgets, reports and forecasts to present to senior management- Market research and introduction of new products for Faber-Castell- Enhancement of existing product portfolio- Forecast and manage the marketing budgetKey Achievements:- Successfully implemented and managed social media strategy achieving 25,000 ‘likes’ in 8 months (3 times greater than target)- Development and implementation of new product launch strategies - Creation and implementation of marketing and PR plans - Creation of a marketing budget for the Faber- Castell business- Achieved high brand awareness with minimal spend

• Trainee Marketing Assistant

  • Oct 2013 - Apr 2014



S.OLIVER GROUP

• Germany
• Retail Apparel and Fashion
• 700 & Above Employee

• Trend Scout

  • Nov 2013 - Feb 2014

  Key Responsibilities: - Market research for the fashion industry - Report creation for new market trends Key Responsibilities: - Market research for the fashion industry - Report creation for new market trends



Fraport AG

• Germany
• Airlines and Aviation
• 700 & Above Employee

• Marketing Manager Retail Sales & Communications

  • Jan 2009 - Sep 2013

  Key Responsibilities: - Development, implementation and control of all retail campaigns, promotions and events at Frankfurt Airport for approximately 300 outlets - Guidance and communication with several advertising, events and promotional agencies - Successfully implement new marketing campaigns - Project management of all personal-promotion activities (development of concept, training, support and overall coordination) - Recruitment and management of internship program - Budget creation and adherence for an annual marketing budget of 1,5M Euro Key Achievements: - Successfully implemented a personal shopping service program which was adopted as an ongoing marketing strategy - Public event management for crowds exceeding 10,000+ persons with complex licensing requirements and orders



AVANTGARDE Group

• Germany
• Advertising Services
• 400 - 500 Employee

• Promoter

  • Mar 2008 - Dec 2010

  Key Responsibilities: - Promoting/ implementing various brands (i.e. Philipp Morris, fashion retailers, FMCG) to relevant target groups events and festivals - Reporting and presenting results to agency & clients - Customer data collection for increasing the company database - Face to face sales - Guidance and training of other promoters Key Responsibilities: - Promoting/ implementing various brands (i.e. Philipp Morris, fashion retailers, FMCG) to relevant target groups events and festivals - Reporting and presenting results to agency & clients - Customer data collection for increasing the company database - Face to face sales - Guidance and training of other promoters