Experience

The Packaging People Pty. Ltd
• Australia
• Packaging & Containers
• 1 - 100 Employee
• Creative Director

  • Apr 2023 - Present


The Luxe Co.

• Australia
• Design Services

• Creative Director & Co Founder

  • Jan 2014 - Mar 2023

  End-to-end Branding Solutions for Lifestyle Businesses Specialising in Retail and Hospitality Branding Art Direction Creative Branding Strategy and Planning End-to-end Branding Solutions for Lifestyle Businesses Specialising in Retail and Hospitality Branding Art Direction Creative Branding Strategy and Planning



IKEA Group

• Italy
• Design Services
• 1 - 100 Employee

• Commercial Activities / Visual Merchandiser

  • Aug 2011 - Sep 2013

  IKEA is the world’s largest international furniture retailer, recognised for its Scandinavian style. I was part of the original team that opened the Springvale store, one of the largest IKEAs in the Southern Hemisphere. I was responsible for maintaining the visual merchandising standard of the whole store and liaised with the business managers to create solutions designed to directly result in improved sales. I was responsible for planning and implementing commercial activity areas, which are highly creative spaces that provide vitality and inspire customers to purchase. I was responsible for: • Creative planning and product sourcing • Liaising with graphic designers • The building and implementation of VM areas Show less



Paper Boutique

• Events Services
• 1 - 100 Employee

• Creative Director and Founder

  • Sep 2006 - Aug 2011

  Paper Boutique was a custom-designed event stationery business with over 200 clients. I worked closely with my clients to ensure their stationery was reflective of the event and was consistent it its design throughout the entire suite. My role included: • Day to day business management • Original design concepts • Print management • Customized finishes and accessory sourcing Paper Boutique was a custom-designed event stationery business with over 200 clients. I worked closely with my clients to ensure their stationery was reflective of the event and was consistent it its design throughout the entire suite. My role included: • Day to day business management • Original design concepts • Print management • Customized finishes and accessory sourcing



InStyle

• France
• International Trade and Development

• Senior Designer

  • Aug 2005 - Aug 2006

  A well known international fashion magazine, Instyle is known for being the ultimate style-guide for celebrity fashion and beauty. My role for this magazine included: • Page layout design • Photo editing and image sourcing A well known international fashion magazine, Instyle is known for being the ultimate style-guide for celebrity fashion and beauty. My role for this magazine included: • Page layout design • Photo editing and image sourcing



ACP (Australian Consilidated Press)

• Freelance Designer

  • Apr 2005 - Aug 2005

  Working across Cleo and Cosmopolitan brand extensions. My role for these publications included: • Page layout design • Photo editing and image sourcing • Cleo/Kmart brand collaboration magazine Art Director Working across Cleo and Cosmopolitan brand extensions. My role for these publications included: • Page layout design • Photo editing and image sourcing • Cleo/Kmart brand collaboration magazine Art Director

• Art Director, Dolly Magazine

  • Feb 2002 - May 2004

  Dolly is one of Australia’s most iconic and best-loved teenage magazines. I ran the Art Department and managed a team of 5 designers. During my time at Dolly I had an extensive and varied role which included: • Art Direction and complete magazine redesign • Fashion and product shoot art direction • Celebrity cover shoots • Picture research • Commissioning photographers and illustrators • Managing freelancers • External product development including collaborations with • Telstra and Target Show less



ACP Publishing

• South Africa

• Deputy Art Director, Dolly Magazine

  • Aug 2001 - Feb 2002

  I was Acting Art Director for the March 2001, April 2001 and November 2001 issues of Dolly. Other responsibilities as Deputy Art Director included; overseeing the Designer, booking and directing freelancers, art directing feature and celebrity photo shoots and designing covers in the Art Director’s absence.

• Senior Designer, Dolly Magazine

  • Jan 2000 - Aug 2001

  My responsibilities in this role included styling still-life shoots, sourcing props, input in all area of the magazine including editorial ideas, commissioning illustrators and still-life photographers and liaising with the Picture Editor on picture selection.

• Freelance Designer, Cleo Magazine

  • Oct 1999 - Jan 2000


Vogue
• Professional Training and Coaching
• 1 - 100 Employee
• Freelance designer, Vogue Entertaining and Travel

  • Oct 1999 - Jan 2000


EMAP

• Blockchain Services

• Designer, More! Magazine

  • Jul 1997 - Aug 1999

  My role included designing layouts as well as compiling and styling ‘Objects Of Desire’ the magazine’s shopping page and later ‘More! Living’ the interiors pages of the magazine from initial idea to design. My role included designing layouts as well as compiling and styling ‘Objects Of Desire’ the magazine’s shopping page and later ‘More! Living’ the interiors pages of the magazine from initial idea to design.