Experience

RoC Skincare

• United States
• Personal Care Product Manufacturing
• 1 - 100 Employee

• Director of Marketing, North America

  • Jan 2020 - Present

  New York, New York



Walgreens Boots Alliance

• United States
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Brand & Marketing Manager, No7

  • Nov 2017 - Jan 2020

  New York, New York

• Associate Brand and Marketing Manager, No7

  • Jun 2016 - Oct 2017

  Supported the development of our serum launch plan which is the “#1 new skincare product of 2017 at mass retailers”. Worked cross functionally with Sales, Supply, Operations and Finance to create an Exit Strategy proposal for the brand and then presented to key stakeholders, including the Managing Director, to serve as a guide for all future brands. Managed NPD plan by developing pricing / distribution strategy and calculating ROS, ILQ / EAS forecasts and net profit. Assisted Brand… Show more Supported the development of our serum launch plan which is the “#1 new skincare product of 2017 at mass retailers”. Worked cross functionally with Sales, Supply, Operations and Finance to create an Exit Strategy proposal for the brand and then presented to key stakeholders, including the Managing Director, to serve as a guide for all future brands. Managed NPD plan by developing pricing / distribution strategy and calculating ROS, ILQ / EAS forecasts and net profit. Assisted Brand Director with the development of innovation presentations to capture product benefits / claims, key technology, and current market trends for retailer sell ins. Quantified sales opportunities for new marketing tactics to help Director understand sales impact and projected ROI. Tracked profitability and sales impact of key launches and campaign levers to optimize future campaign marketing mix. Leveraged Nielson, NPD and Euromonitor to keep UK informed on US market trends, best sellers and category performance.

• Assistant Brand and Marketing Manger, No7 Skincare

  • Aug 2015 - Jun 2016

  Created template for strategic marketing calendar to be used by all brands and ensured key dates and campaign details were included for all marketing tactics including TV Integrations, Print, Digital / Social, PR, Promotions and all LF activities. Took the lead in our Walgreens store roll-out, +318% distribution and helped deliver a successful brand launch with 100% of products arriving in-store on time with a complete in-store takeover and BMH event for the first 2 months of… Show more Created template for strategic marketing calendar to be used by all brands and ensured key dates and campaign details were included for all marketing tactics including TV Integrations, Print, Digital / Social, PR, Promotions and all LF activities. Took the lead in our Walgreens store roll-out, +318% distribution and helped deliver a successful brand launch with 100% of products arriving in-store on time with a complete in-store takeover and BMH event for the first 2 months of launch. Liaised with PR, Social and Sales to strategize on campaigns & secure product placements and further optimize retailer plans. Analyzed PY TV Integration plan and helped develop FY17 proposal based on seasonality, type of show and product featured.

• Retail Marketing Coordinator

  • Jul 2014 - Sep 2015

  Greater New York City Area Assisted Insights Manager to develop sales / marketing ROI impact framework that assessed productivity of marketing spend mix which helped optimize budget and improved return-per-dollar-invested delivering double digit sales growth. Created and updated Promotional Monies tracker for Ulta trade spend to determine promotional tactic and frequency. Coordinated execution of branded events, sampling programs, in-store takeovers for key launches and gift with purchases.



Fuse TV

• Media Production
• 1 - 100 Employee

• Finance and Creative Services Assistant

  • Jun 2013 - May 2014

  New York, New York Support the Vice President of Creative Services and the Vice President of Finance. Manage both VP’s expenses and generate purchase orders to process invoices. Build and update Excel sheets for various tasks including G&A costs, potential series grids and key statistics. Compose and distribute weekly updates and promotion rundowns for the Creative department. Act as the liaison for Creative requests from Marketing, Public Relations, and Programming teams. Maintain calendars… Show more Support the Vice President of Creative Services and the Vice President of Finance. Manage both VP’s expenses and generate purchase orders to process invoices. Build and update Excel sheets for various tasks including G&A costs, potential series grids and key statistics. Compose and distribute weekly updates and promotion rundowns for the Creative department. Act as the liaison for Creative requests from Marketing, Public Relations, and Programming teams. Maintain calendars, schedule meetings, provide heavy phone management and coordinate travel arrangements. Created and continuously update the Creative team's payroll tracker and the color chart tracker for each show’s respective color theme and corresponding formulas. Prepare creative submissions for Promax Awards and compile quarterly/year-end financial binders for senior executives. Organize and manage departmental filing system and general office management. Show less



Coburn Communication, Inc.

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Public Relations Intern

  • Jan 2013 - May 2013

  Greater New York City Area Wrote pitches and press releases for various consumer products and events. Clipped and distributed media placements of client’s featured products. Researched relevant articles, topics and trends. Assembled and sent out press kits and editor gift packages. Used Cision to create/update media lists and coordinated messenger and overnight deliveries. Directly worked with Boots Retail USA and Blue Nile accounts.



Tri-City ValleyCats, Inc.

• Promotional Intern

  • Jun 2012 - Aug 2012

  Troy, New York Created and set-up activities for fan involvement each game. Organized themed promotional nights and arranged the stadium to correspond with the theme. Prepared and distributed promotional giveaways for fans.



Madison Square Garden

• Entertainment Providers

• Production Intern, New Jersey Devils

  • Sep 2011 - Dec 2011

  Newark, New Jersey Selected highlights and organized pre- and post-game clips for tape crew members. Assisted talent and production crew in filming interviews and feature segments. Acted as the stage manager and assistant director for the pre-game show and live broadcast.