Marketing Specialist / Broadcast & Digital

• Jun 2023 - Present

- Develop and execute marketing and advertising campaigns to promote Business products and services via broadcasting and digital - Conduct market research to identify new opportunities and target audiences - Collaborate with our creative team to develop marketing collateral, including broadcast, print, digital, and social media assets - Monitor campaign performance and adjust strategies as needed to maximize ROI - Stay up-to-date with industry trends and best practices, and… Show more - Develop and execute marketing and advertising campaigns to promote Business products and services via broadcasting and digital - Conduct market research to identify new opportunities and target audiences - Collaborate with our creative team to develop marketing collateral, including broadcast, print, digital, and social media assets - Monitor campaign performance and adjust strategies as needed to maximize ROI - Stay up-to-date with industry trends and best practices, and incorporate them into our marketing and advertising strategies Show less - Develop and execute marketing and advertising campaigns to promote Business products and services via broadcasting and digital - Conduct market research to identify new opportunities and target audiences - Collaborate with our creative team to develop marketing collateral, including broadcast, print, digital, and social media assets - Monitor campaign performance and adjust strategies as needed to maximize ROI - Stay up-to-date with industry trends and best practices, and… Show more - Develop and execute marketing and advertising campaigns to promote Business products and services via broadcasting and digital - Conduct market research to identify new opportunities and target audiences - Collaborate with our creative team to develop marketing collateral, including broadcast, print, digital, and social media assets - Monitor campaign performance and adjust strategies as needed to maximize ROI - Stay up-to-date with industry trends and best practices, and incorporate them into our marketing and advertising strategies Show less

Founder

• Aug 2022 - Present

Website Development: Developing a user-friendly and visually appealing website that reflects your brand's identity and values. Ensuring mobile responsiveness and easy navigation for seamless user experience. Setting up an e-commerce platform with a secure payment gateway for online transactions. Optimizing the website for search engines (SEO) to improve visibility and organic traffic. Branding and Design: Creating a unique and memorable brand identity, including logo design, color schemes… Show more Website Development: Developing a user-friendly and visually appealing website that reflects your brand's identity and values. Ensuring mobile responsiveness and easy navigation for seamless user experience. Setting up an e-commerce platform with a secure payment gateway for online transactions. Optimizing the website for search engines (SEO) to improve visibility and organic traffic. Branding and Design: Creating a unique and memorable brand identity, including logo design, color schemes, typography, and overall visual aesthetics. Designing product pages, category menus, and other website elements that showcase your apparel collection effectively. Incorporating high-quality product images, and detailed descriptions to make the shopping experience engaging and informative. Social Media Strategy: Identifying the most relevant social media platforms for your target audience, such as IG, Facebook, Pinterest, or TikTok. Developing a content strategy that aligns with your brand's tone and values, while showcasing your apparel collection in a visually appealing way. Regularly creating and sharing engaging content. Utilizing social media advertising and influencer partnerships to expand reach and drive traffic to your website. Engaging with your audience through comments, direct messages, and social media contests or giveaways to foster a sense of community and brand loyalty. Analytics and Optimization: Constantly monitoring website traffic, social media engagement, and conversion rates to identify areas of improvement and optimize marketing efforts. Utilizing analytics tools to track key performance indicators (KPIs), such as click-through rates, conversion rates, and customer acquisition costs. Making data-driven decisions to refine your marketing strategy, target specific customer segments, and prioritize marketing channels that generate the highest return on investment (ROI). Show less Website Development: Developing a user-friendly and visually appealing website that reflects your brand's identity and values. Ensuring mobile responsiveness and easy navigation for seamless user experience. Setting up an e-commerce platform with a secure payment gateway for online transactions. Optimizing the website for search engines (SEO) to improve visibility and organic traffic. Branding and Design: Creating a unique and memorable brand identity, including logo design, color schemes… Show more Website Development: Developing a user-friendly and visually appealing website that reflects your brand's identity and values. Ensuring mobile responsiveness and easy navigation for seamless user experience. Setting up an e-commerce platform with a secure payment gateway for online transactions. Optimizing the website for search engines (SEO) to improve visibility and organic traffic. Branding and Design: Creating a unique and memorable brand identity, including logo design, color schemes, typography, and overall visual aesthetics. Designing product pages, category menus, and other website elements that showcase your apparel collection effectively. Incorporating high-quality product images, and detailed descriptions to make the shopping experience engaging and informative. Social Media Strategy: Identifying the most relevant social media platforms for your target audience, such as IG, Facebook, Pinterest, or TikTok. Developing a content strategy that aligns with your brand's tone and values, while showcasing your apparel collection in a visually appealing way. Regularly creating and sharing engaging content. Utilizing social media advertising and influencer partnerships to expand reach and drive traffic to your website. Engaging with your audience through comments, direct messages, and social media contests or giveaways to foster a sense of community and brand loyalty. Analytics and Optimization: Constantly monitoring website traffic, social media engagement, and conversion rates to identify areas of improvement and optimize marketing efforts. Utilizing analytics tools to track key performance indicators (KPIs), such as click-through rates, conversion rates, and customer acquisition costs. Making data-driven decisions to refine your marketing strategy, target specific customer segments, and prioritize marketing channels that generate the highest return on investment (ROI). Show less

Published Author

• Aug 2023 - Aug 2023

Britanya is an acclaimed writer, spiritual explorer, and advocate for personal growth and well-being. With a deep passion for understanding the human experience and discovering the essence of spirituality, Britanya embarked on a transformative journey that led them to explore various religions and ideologies. Through her introspection and exploration, she found a belief system that resonated with her values of love, kindness, and personal growth. This newfound spirituality became a… Show more Britanya is an acclaimed writer, spiritual explorer, and advocate for personal growth and well-being. With a deep passion for understanding the human experience and discovering the essence of spirituality, Britanya embarked on a transformative journey that led them to explore various religions and ideologies. Through her introspection and exploration, she found a belief system that resonated with her values of love, kindness, and personal growth. This newfound spirituality became a guiding light in her life, helping her navigate through challenging moments and find gratitude even in the darkest of times. Inspired by her own experiences and a desire to make a positive impact on the world, Britanya crafted "The Gratitude Manifestation." This powerful work encapsulates her learnings, teachings, and practices, offering readers a pathway to elevate their minds, spirits, and souls. With a unique ability to blend wisdom, positivity, and practical guidance, Britanya empowers others to live a prosperous, positive, and abundant life. Her heartfelt writings serve as a beacon of light, inspiring individuals to embrace gratitude, cultivate inner peace, and create meaningful change within themselves and society. Britanya is hopeful through the pages of her books she is able to inspire and uplift countless individuals, leaving a lasting impact on their lives. Her legacy is one of love, kindness, and empowerment, reminding us all that we have the power to shape our own destinies and create a better world for ourselves and future generations. Show less Britanya is an acclaimed writer, spiritual explorer, and advocate for personal growth and well-being. With a deep passion for understanding the human experience and discovering the essence of spirituality, Britanya embarked on a transformative journey that led them to explore various religions and ideologies. Through her introspection and exploration, she found a belief system that resonated with her values of love, kindness, and personal growth. This newfound spirituality became a… Show more Britanya is an acclaimed writer, spiritual explorer, and advocate for personal growth and well-being. With a deep passion for understanding the human experience and discovering the essence of spirituality, Britanya embarked on a transformative journey that led them to explore various religions and ideologies. Through her introspection and exploration, she found a belief system that resonated with her values of love, kindness, and personal growth. This newfound spirituality became a guiding light in her life, helping her navigate through challenging moments and find gratitude even in the darkest of times. Inspired by her own experiences and a desire to make a positive impact on the world, Britanya crafted "The Gratitude Manifestation." This powerful work encapsulates her learnings, teachings, and practices, offering readers a pathway to elevate their minds, spirits, and souls. With a unique ability to blend wisdom, positivity, and practical guidance, Britanya empowers others to live a prosperous, positive, and abundant life. Her heartfelt writings serve as a beacon of light, inspiring individuals to embrace gratitude, cultivate inner peace, and create meaningful change within themselves and society. Britanya is hopeful through the pages of her books she is able to inspire and uplift countless individuals, leaving a lasting impact on their lives. Her legacy is one of love, kindness, and empowerment, reminding us all that we have the power to shape our own destinies and create a better world for ourselves and future generations. Show less

SR Home Lending Advisor

• Jan 2019 - Aug 2022

Consulted and educated clients on lending guidelines and tailoring specific loan products for clients needs and requirements. ● Managed pipeline up to 50 applications and internal team members on task completion and continued updates. ● Lead generation by cold calling, holding education workshops for internal and external partners, coaching internal partners on continued education and consulting to uncover clients needs and building extensive… Show more Consulted and educated clients on lending guidelines and tailoring specific loan products for clients needs and requirements. ● Managed pipeline up to 50 applications and internal team members on task completion and continued updates. ● Lead generation by cold calling, holding education workshops for internal and external partners, coaching internal partners on continued education and consulting to uncover clients needs and building extensive relationships. ● Reviewed sensitive documentation for application process and evaluation reports to communicate to interested parties and escalate for corrections when needed. Show less Consulted and educated clients on lending guidelines and tailoring specific loan products for clients needs and requirements. ● Managed pipeline up to 50 applications and internal team members on task completion and continued updates. ● Lead generation by cold calling, holding education workshops for internal and external partners, coaching internal partners on continued education and consulting to uncover clients needs and building extensive… Show more Consulted and educated clients on lending guidelines and tailoring specific loan products for clients needs and requirements. ● Managed pipeline up to 50 applications and internal team members on task completion and continued updates. ● Lead generation by cold calling, holding education workshops for internal and external partners, coaching internal partners on continued education and consulting to uncover clients needs and building extensive relationships. ● Reviewed sensitive documentation for application process and evaluation reports to communicate to interested parties and escalate for corrections when needed. Show less

Home Mortgage Consultant

• Aug 2014 - Jan 2019

Established plans and payoffs for customers' loans, prioritizing control of overall costs. Maintained high level of customer satisfaction by providing prompt and accurate loan status updates,. Developed and maintained relationships with customers, lenders and other third parties. Analyzed potential risks and evaluated loan products to identify suitable options for customers. Assisted customers with completing loan applications and other paperwork. Identified opportunities to cross-sell… Show more Established plans and payoffs for customers' loans, prioritizing control of overall costs. Maintained high level of customer satisfaction by providing prompt and accurate loan status updates,. Developed and maintained relationships with customers, lenders and other third parties. Analyzed potential risks and evaluated loan products to identify suitable options for customers. Assisted customers with completing loan applications and other paperwork. Identified opportunities to cross-sell and upsell loan products to customers. Evaluated loan requests and documents to verify accuracy and completeness. Explained different types of loans pertaining to client situations. Analyzed loan applications and credit reports to determine loan eligibility and risk level. Fielded customer complaints and provided solutions. Participated in industry events and conferences to build relationships and gain market intelligence. Show less Established plans and payoffs for customers' loans, prioritizing control of overall costs. Maintained high level of customer satisfaction by providing prompt and accurate loan status updates,. Developed and maintained relationships with customers, lenders and other third parties. Analyzed potential risks and evaluated loan products to identify suitable options for customers. Assisted customers with completing loan applications and other paperwork. Identified opportunities to cross-sell… Show more Established plans and payoffs for customers' loans, prioritizing control of overall costs. Maintained high level of customer satisfaction by providing prompt and accurate loan status updates,. Developed and maintained relationships with customers, lenders and other third parties. Analyzed potential risks and evaluated loan products to identify suitable options for customers. Assisted customers with completing loan applications and other paperwork. Identified opportunities to cross-sell and upsell loan products to customers. Evaluated loan requests and documents to verify accuracy and completeness. Explained different types of loans pertaining to client situations. Analyzed loan applications and credit reports to determine loan eligibility and risk level. Fielded customer complaints and provided solutions. Participated in industry events and conferences to build relationships and gain market intelligence. Show less

Consumer Loan Officer

• Nov 2013 - Jun 2014

Home Mortgage Consultant

• Mar 2011 - Oct 2013

Established plans and payoffs for customers' loans, prioritizing control of overall costs. Maintained high level of customer satisfaction by providing prompt and accurate loan status updates,. Developed and maintained relationships with customers, lenders and other third parties. Analyzed potential risks and evaluated loan products to identify suitable options for customers. Assisted customers with completing loan applications and other paperwork. Identified opportunities to cross-sell… Show more Established plans and payoffs for customers' loans, prioritizing control of overall costs. Maintained high level of customer satisfaction by providing prompt and accurate loan status updates,. Developed and maintained relationships with customers, lenders and other third parties. Analyzed potential risks and evaluated loan products to identify suitable options for customers. Assisted customers with completing loan applications and other paperwork. Identified opportunities to cross-sell and upsell loan products to customers. Evaluated loan requests and documents to verify accuracy and completeness. Explained different types of loans pertaining to client situations. Analyzed loan applications and credit reports to determine loan eligibility and risk level. Fielded customer complaints and provided solutions. Participated in industry events and conferences to build relationships and gain market intelligence. Show less Established plans and payoffs for customers' loans, prioritizing control of overall costs. Maintained high level of customer satisfaction by providing prompt and accurate loan status updates,. Developed and maintained relationships with customers, lenders and other third parties. Analyzed potential risks and evaluated loan products to identify suitable options for customers. Assisted customers with completing loan applications and other paperwork. Identified opportunities to cross-sell… Show more Established plans and payoffs for customers' loans, prioritizing control of overall costs. Maintained high level of customer satisfaction by providing prompt and accurate loan status updates,. Developed and maintained relationships with customers, lenders and other third parties. Analyzed potential risks and evaluated loan products to identify suitable options for customers. Assisted customers with completing loan applications and other paperwork. Identified opportunities to cross-sell and upsell loan products to customers. Evaluated loan requests and documents to verify accuracy and completeness. Explained different types of loans pertaining to client situations. Analyzed loan applications and credit reports to determine loan eligibility and risk level. Fielded customer complaints and provided solutions. Participated in industry events and conferences to build relationships and gain market intelligence. Show less

SR Account Executive

• Nov 2005 - Apr 2009

Evaluated loan requests and documents to verify accuracy and completeness. Developed and maintained relationships with customers, lenders and other third parties. Identified opportunities to cross-sell and upsell loan products to customers. Supervised loan personnel and motivated to maintain customer service and performance standards. Prepared documentation, finalized sales and maintained records. Increased revenue by communicating payment changes and product updates to customers. Cold… Show more Evaluated loan requests and documents to verify accuracy and completeness. Developed and maintained relationships with customers, lenders and other third parties. Identified opportunities to cross-sell and upsell loan products to customers. Supervised loan personnel and motivated to maintain customer service and performance standards. Prepared documentation, finalized sales and maintained records. Increased revenue by communicating payment changes and product updates to customers. Cold called prospects to explain partnership benefits, representing company values. Show less Evaluated loan requests and documents to verify accuracy and completeness. Developed and maintained relationships with customers, lenders and other third parties. Identified opportunities to cross-sell and upsell loan products to customers. Supervised loan personnel and motivated to maintain customer service and performance standards. Prepared documentation, finalized sales and maintained records. Increased revenue by communicating payment changes and product updates to customers. Cold… Show more Evaluated loan requests and documents to verify accuracy and completeness. Developed and maintained relationships with customers, lenders and other third parties. Identified opportunities to cross-sell and upsell loan products to customers. Supervised loan personnel and motivated to maintain customer service and performance standards. Prepared documentation, finalized sales and maintained records. Increased revenue by communicating payment changes and product updates to customers. Cold called prospects to explain partnership benefits, representing company values. Show less

Marketing Manager

• Apr 2003 - Nov 2005

1. Marketing Strategy: The ability to develop and implement effective marketing strategies that align with the company's goals and target market. 2. Market Research: Conducting thorough market research to identify trends, target audience preferences, and competitive analysis to inform marketing decisions. 3. Brand Management: Maintaining and enhancing the company's brand image through consistent messaging, visual identity, and brand positioning. 4. Digital Marketing:… Show more 1. Marketing Strategy: The ability to develop and implement effective marketing strategies that align with the company's goals and target market. 2. Market Research: Conducting thorough market research to identify trends, target audience preferences, and competitive analysis to inform marketing decisions. 3. Brand Management: Maintaining and enhancing the company's brand image through consistent messaging, visual identity, and brand positioning. 4. Digital Marketing: Proficiency in utilizing digital channels such as social media, email marketing, search engine optimization (SEO), and online advertising to reach the target audience and generate leads. 5. Content Creation: Creating compelling and informative content such as blog posts, articles, videos, and infographics to engage and educate potential clients. 6. Lead Generation: Developing and implementing strategies to generate qualified leads for the company through various marketing channels. 7. Analytics and Reporting: Using analytical tools to track and measure marketing performance, analyzing data, and providing reports to the management team on campaign effectiveness and ROI. 8. Relationship Management: Building and maintaining relationships with key industry partners, brokers, and other stakeholders to foster business growth and collaboration. 9. Communication Skills: Strong verbal and written communication skills to effectively convey marketing messages and collaborate with internal teams, clients, and external vendors. 10. Adaptability and Creativity: Being able to adapt to evolving market dynamics and come up with innovative marketing approaches to stay ahead of the competition. Show less 1. Marketing Strategy: The ability to develop and implement effective marketing strategies that align with the company's goals and target market. 2. Market Research: Conducting thorough market research to identify trends, target audience preferences, and competitive analysis to inform marketing decisions. 3. Brand Management: Maintaining and enhancing the company's brand image through consistent messaging, visual identity, and brand positioning. 4. Digital Marketing:… Show more 1. Marketing Strategy: The ability to develop and implement effective marketing strategies that align with the company's goals and target market. 2. Market Research: Conducting thorough market research to identify trends, target audience preferences, and competitive analysis to inform marketing decisions. 3. Brand Management: Maintaining and enhancing the company's brand image through consistent messaging, visual identity, and brand positioning. 4. Digital Marketing: Proficiency in utilizing digital channels such as social media, email marketing, search engine optimization (SEO), and online advertising to reach the target audience and generate leads. 5. Content Creation: Creating compelling and informative content such as blog posts, articles, videos, and infographics to engage and educate potential clients. 6. Lead Generation: Developing and implementing strategies to generate qualified leads for the company through various marketing channels. 7. Analytics and Reporting: Using analytical tools to track and measure marketing performance, analyzing data, and providing reports to the management team on campaign effectiveness and ROI. 8. Relationship Management: Building and maintaining relationships with key industry partners, brokers, and other stakeholders to foster business growth and collaboration. 9. Communication Skills: Strong verbal and written communication skills to effectively convey marketing messages and collaborate with internal teams, clients, and external vendors. 10. Adaptability and Creativity: Being able to adapt to evolving market dynamics and come up with innovative marketing approaches to stay ahead of the competition. Show less