Managing Partner

• Aug 2021 - Present

At Civic Data, we de-risk customer data and privacy initiatives while keeping it actionable. While still being a relative newcomer after 2 years, Civic Data is fast establishing itself as a leading authority in the fields of marketing data and privacy at a technical, strategic & contractual level. Legal & Marketing teams, jointly lean into our Australian Privacy Act submissions related solely to Martech & Measurement, that were prominently cited in the Australian Attorney… Show more At Civic Data, we de-risk customer data and privacy initiatives while keeping it actionable. While still being a relative newcomer after 2 years, Civic Data is fast establishing itself as a leading authority in the fields of marketing data and privacy at a technical, strategic & contractual level. Legal & Marketing teams, jointly lean into our Australian Privacy Act submissions related solely to Martech & Measurement, that were prominently cited in the Australian Attorney General's recent report earlier this year. Our ongoing engagements are enterprise Australian and Global brands operating locally. While we are known for triaging CDP, Analytics and Automation issues due to privacy's impact on the ecosystem; we generally see our FIRST traction for ongoing engagements with clients from two core areas: —>Our 90 minute “Privacy for Marketers” leadership education session, where we invite a brand's legal and privacy teams for an relaxed conversation/discussion with you. - This gets your Marketing, Data, CRM, and Legal leadership cohort aligned through our plain speak & actionable interpretation of Privacy Reform’s impact on Martech, Analytics, and First Party Data investments. This generally leads into an engagement with our popular & proven: —->Martech Privacy & Compliance Assurance Audit Framework. -Delve deep into your global data collection & activation with comprehensive coverage on your consent, tracking tags, data quality, cookieless and 'current vs future' privacy-reform readiness; the final report outlines recommendations of priorities and strategic suggestions, without bias or ties attached to a major partner, platform or media buy. Show less At Civic Data, we de-risk customer data and privacy initiatives while keeping it actionable. While still being a relative newcomer after 2 years, Civic Data is fast establishing itself as a leading authority in the fields of marketing data and privacy at a technical, strategic & contractual level. Legal & Marketing teams, jointly lean into our Australian Privacy Act submissions related solely to Martech & Measurement, that were prominently cited in the Australian Attorney… Show more At Civic Data, we de-risk customer data and privacy initiatives while keeping it actionable. While still being a relative newcomer after 2 years, Civic Data is fast establishing itself as a leading authority in the fields of marketing data and privacy at a technical, strategic & contractual level. Legal & Marketing teams, jointly lean into our Australian Privacy Act submissions related solely to Martech & Measurement, that were prominently cited in the Australian Attorney General's recent report earlier this year. Our ongoing engagements are enterprise Australian and Global brands operating locally. While we are known for triaging CDP, Analytics and Automation issues due to privacy's impact on the ecosystem; we generally see our FIRST traction for ongoing engagements with clients from two core areas: —>Our 90 minute “Privacy for Marketers” leadership education session, where we invite a brand's legal and privacy teams for an relaxed conversation/discussion with you. - This gets your Marketing, Data, CRM, and Legal leadership cohort aligned through our plain speak & actionable interpretation of Privacy Reform’s impact on Martech, Analytics, and First Party Data investments. This generally leads into an engagement with our popular & proven: —->Martech Privacy & Compliance Assurance Audit Framework. -Delve deep into your global data collection & activation with comprehensive coverage on your consent, tracking tags, data quality, cookieless and 'current vs future' privacy-reform readiness; the final report outlines recommendations of priorities and strategic suggestions, without bias or ties attached to a major partner, platform or media buy. Show less

Co-Chair IAB: Data Council

• Dec 2022 - Present

IAB: Data Council Member

• Jun 2022 - Present

The IAB Data Council was convened in 2018 to provide the industry with education on the definitions and management of data, as well as applicable information around the execution, usage and interrogation of data commonly used in digital advertising. One of the primary goals of the Data Council is to understand and quantify industry-level and organisational applications of audience data, campaign data and analytics data used in the digital advertising ecosystem and disseminate those learnings to… Show more The IAB Data Council was convened in 2018 to provide the industry with education on the definitions and management of data, as well as applicable information around the execution, usage and interrogation of data commonly used in digital advertising. One of the primary goals of the Data Council is to understand and quantify industry-level and organisational applications of audience data, campaign data and analytics data used in the digital advertising ecosystem and disseminate those learnings to the wider industry. The council also aims to establish best practices and guidelines on the effective uses of data for Australian businesses and for the particular marketing functions for which that data will be used.The IAB Data Council was convened in 2018 to provide the industry with education on the definitions and management of data, as well as applicable information around the execution, usage and interrogation of data commonly used in digital advertising. One of the primary goals of the Data Council is to understand and quantify industry-level and organisational applications of audience data, campaign data and analytics data used in the digital advertising ecosystem and disseminate those learnings to the wider industry. The council also aims to establish best practices and guidelines on the effective uses of data for Australian businesses and for the particular marketing functions for which that data will be used.

Operating Advisor

• Jun 2016 - Present

Operating Advisor

• Jan 2021 - Present

ADMA Course Advisor + Instructor

• Mar 2021 - Present

ADMA’s Internet Cookies Masterclass course has been built to educate the marketing industry on the biggest transformational event to impact digital marketing in 20 years. ADMA’s Internet Cookies Masterclass course has been built to educate the marketing industry on the biggest transformational event to impact digital marketing in 20 years.

Director

• Sep 2019 - Present

We review, curate & represent unique and exclusive technologies from the overseas that can solve specific problems without jeopardising your legacy solutions. We review, curate & represent unique and exclusive technologies from the overseas that can solve specific problems without jeopardising your legacy solutions.

Non Executive Director

• May 2022 - May 2023

Managing Partner / Non Exec Director

• May 2018 - Sep 2019

Working with a growing and talented team to deliver an more innovative and independent experience offering, at the Point Of Purchase in physical stores. Working with a growing and talented team to deliver an more innovative and independent experience offering, at the Point Of Purchase in physical stores.

Chief Revenue Officer APAC

• Jan 2016 - Mar 2017

Transformed core team, facilitated office relocation and achieved EBITDA target for SaleCycle APAC business and it's full service turn-key solution teams in Hong Kong and Singapore during 15 month tenure. Transformed core team, facilitated office relocation and achieved EBITDA target for SaleCycle APAC business and it's full service turn-key solution teams in Hong Kong and Singapore during 15 month tenure.

Regional Director, Asia Pacific

• May 2014 - Nov 2015

Relocated from USA to Australia as part of acquisition (TagMan acquired by Ensighten 2014). Developed team, educated and certified Ensighten’s strategic partners in the region and assisting them to achieve their target quotas while increasing revenue through pass-through/consulting deals to benefit partners, clients and Ensighten which resulted in: -Positive growth for direct client acquisition and ‘upsell’ for existing clients (double digit growth in comparison to base-line since… Show more Relocated from USA to Australia as part of acquisition (TagMan acquired by Ensighten 2014). Developed team, educated and certified Ensighten’s strategic partners in the region and assisting them to achieve their target quotas while increasing revenue through pass-through/consulting deals to benefit partners, clients and Ensighten which resulted in: -Positive growth for direct client acquisition and ‘upsell’ for existing clients (double digit growth in comparison to base-line since previous years) -Successfully penetrating new regions such as Singapore where Ensighten had zero market presence as opposed to its competitors. -Managed a stellar technical services and consulting team to correct and retain an attrition/churn rate of ZERO % through “Customer-First” focus; an exemplary % when compared to global benchmarks. Show less Relocated from USA to Australia as part of acquisition (TagMan acquired by Ensighten 2014). Developed team, educated and certified Ensighten’s strategic partners in the region and assisting them to achieve their target quotas while increasing revenue through pass-through/consulting deals to benefit partners, clients and Ensighten which resulted in: -Positive growth for direct client acquisition and ‘upsell’ for existing clients (double digit growth in comparison to base-line since… Show more Relocated from USA to Australia as part of acquisition (TagMan acquired by Ensighten 2014). Developed team, educated and certified Ensighten’s strategic partners in the region and assisting them to achieve their target quotas while increasing revenue through pass-through/consulting deals to benefit partners, clients and Ensighten which resulted in: -Positive growth for direct client acquisition and ‘upsell’ for existing clients (double digit growth in comparison to base-line since previous years) -Successfully penetrating new regions such as Singapore where Ensighten had zero market presence as opposed to its competitors. -Managed a stellar technical services and consulting team to correct and retain an attrition/churn rate of ZERO % through “Customer-First” focus; an exemplary % when compared to global benchmarks. Show less

Founding Member

• Aug 2009 - May 2014

Launched North American office for TagMan inc, (Acquired by Ensighten, Q1 2014) the world's first Tag Management System and pioneering leader in data management using code snippets. Launched North American office for TagMan inc, (Acquired by Ensighten, Q1 2014) the world's first Tag Management System and pioneering leader in data management using code snippets.

Co-Founder

• Dec 2000 - Jun 2013

Co-Founder at Digital Ministry, a site that encompasses various tools for the online professional, including Clickaholics - the oldest and largest regular gathering of Australian media and marketing professionals (see websites above). Subsequently, Digital Ministry owns and manages the largest and most up to date database of Australian industry professionals which is used only to help develop the industry further. Co-Founder at Digital Ministry, a site that encompasses various tools for the online professional, including Clickaholics - the oldest and largest regular gathering of Australian media and marketing professionals (see websites above). Subsequently, Digital Ministry owns and manages the largest and most up to date database of Australian industry professionals which is used only to help develop the industry further.

VP Business Development and Media Liaison

• Nov 2007 - Aug 2009

3rd team member at AdGent Digital, the company behind AdTouch™ - a patent pending HTML5 tablet ad platform for the creation, management and analysis of ad units on tablets for the mobile web. AdTouch is certified partner at Yahoo and MSN and enabled 100's of premium sites providing access to billions of tablet impressions and has deployed the platform to leading publishers including Forbes, Hearst, WSJ, Guardian, Telegraph Group and many others. Advertisers including Buick, Cartier… Show more 3rd team member at AdGent Digital, the company behind AdTouch™ - a patent pending HTML5 tablet ad platform for the creation, management and analysis of ad units on tablets for the mobile web. AdTouch is certified partner at Yahoo and MSN and enabled 100's of premium sites providing access to billions of tablet impressions and has deployed the platform to leading publishers including Forbes, Hearst, WSJ, Guardian, Telegraph Group and many others. Advertisers including Buick, Cartier, Citi, Toyota, Zurich, , Maybelline, Emirates, Barney's, Kraft and Honda are running AdTouch creatives. Show less 3rd team member at AdGent Digital, the company behind AdTouch™ - a patent pending HTML5 tablet ad platform for the creation, management and analysis of ad units on tablets for the mobile web. AdTouch is certified partner at Yahoo and MSN and enabled 100's of premium sites providing access to billions of tablet impressions and has deployed the platform to leading publishers including Forbes, Hearst, WSJ, Guardian, Telegraph Group and many others. Advertisers including Buick, Cartier… Show more 3rd team member at AdGent Digital, the company behind AdTouch™ - a patent pending HTML5 tablet ad platform for the creation, management and analysis of ad units on tablets for the mobile web. AdTouch is certified partner at Yahoo and MSN and enabled 100's of premium sites providing access to billions of tablet impressions and has deployed the platform to leading publishers including Forbes, Hearst, WSJ, Guardian, Telegraph Group and many others. Advertisers including Buick, Cartier, Citi, Toyota, Zurich, , Maybelline, Emirates, Barney's, Kraft and Honda are running AdTouch creatives. Show less

Media Director

• Apr 2000 - Sep 2006

9th team member of a group that grew to a total capitalization of around AUD$300 prior to sale to Aegis. The group managed approximately 20% of all online display advertising in Australia, with billings increasing from AUD$1m to over AUD$71M while I worked there. Working with the team was a fantastic experience Many of the emitch team remain close associates and friends. During my time there I: * Developed and managed a motivated, high performance team of Digital Media Managers and… Show more 9th team member of a group that grew to a total capitalization of around AUD$300 prior to sale to Aegis. The group managed approximately 20% of all online display advertising in Australia, with billings increasing from AUD$1m to over AUD$71M while I worked there. Working with the team was a fantastic experience Many of the emitch team remain close associates and friends. During my time there I: * Developed and managed a motivated, high performance team of Digital Media Managers and Co-ordinators. * Managed, developed and grew the portfolio of interactive media clients in a way that maximised overall company returns while delivering best of breed solutions to clients. * Worked with new and existing clients to understand products, audiences, communication strategies and key messages. * Clearly communicated these factors to the client in a way that created loyalty and a positive working relationship. * Led the Media Buying team to develop accurate documents, schedules and placement instructions to internet publishing partners that reflect strategic intent * Led the media buying team to demonstrate and report how campaign results relate to the strategic intent of the campaign and have achieved agreed objectives. * Ensured due credit for media spend with publishers and target yield margins were considered and collectible. Show less 9th team member of a group that grew to a total capitalization of around AUD$300 prior to sale to Aegis. The group managed approximately 20% of all online display advertising in Australia, with billings increasing from AUD$1m to over AUD$71M while I worked there. Working with the team was a fantastic experience Many of the emitch team remain close associates and friends. During my time there I: * Developed and managed a motivated, high performance team of Digital Media Managers and… Show more 9th team member of a group that grew to a total capitalization of around AUD$300 prior to sale to Aegis. The group managed approximately 20% of all online display advertising in Australia, with billings increasing from AUD$1m to over AUD$71M while I worked there. Working with the team was a fantastic experience Many of the emitch team remain close associates and friends. During my time there I: * Developed and managed a motivated, high performance team of Digital Media Managers and Co-ordinators. * Managed, developed and grew the portfolio of interactive media clients in a way that maximised overall company returns while delivering best of breed solutions to clients. * Worked with new and existing clients to understand products, audiences, communication strategies and key messages. * Clearly communicated these factors to the client in a way that created loyalty and a positive working relationship. * Led the Media Buying team to develop accurate documents, schedules and placement instructions to internet publishing partners that reflect strategic intent * Led the media buying team to demonstrate and report how campaign results relate to the strategic intent of the campaign and have achieved agreed objectives. * Ensured due credit for media spend with publishers and target yield margins were considered and collectible. Show less

Interactive Media Manager

• Mar 1999 - Apr 2000

3rd team member at "Outrider" that initially was a digital media (banner advertising and search marketing) planning and buying agency and now known as Catalyst who were acquired by WPP in 2006 and a global, leading search marketing firm, 3rd team member at "Outrider" that initially was a digital media (banner advertising and search marketing) planning and buying agency and now known as Catalyst who were acquired by WPP in 2006 and a global, leading search marketing firm,

Interactive Media

• Jan 1999 - Mar 1999

Online Marketing. Online Marketing.

Marketing Executive

• Jan 1998 - Jan 1998

Initiated the successful development and online promotion of one of Australia’s most frequently used specialised portals. Responsible for planning and execution of marketing strategies to win new business accounts. Initiated the successful development and online promotion of one of Australia’s most frequently used specialised portals. Responsible for planning and execution of marketing strategies to win new business accounts.

Media Assessment Systems Analyst

• Jan 1997 - Jan 1998

Analysing campaign data for enhancement of Direct Response advertising effectiveness. Responsible for creating client campaign databases, manipulating captured data to obtain the most pertinent results, transcribing into reader friendly formats for presentation and effective campaign planning. Analysing campaign data for enhancement of Direct Response advertising effectiveness. Responsible for creating client campaign databases, manipulating captured data to obtain the most pertinent results, transcribing into reader friendly formats for presentation and effective campaign planning.

Account Handler / Marketing Assistant

• Jan 1996 - Jan 1997

Selling RAM, when it came in megabytes, not gigabytes and mice that had balls inside. Responsible for servicing accounts within the advertising publishing and media industries; specializing in Apple Mac systems. Selling RAM, when it came in megabytes, not gigabytes and mice that had balls inside. Responsible for servicing accounts within the advertising publishing and media industries; specializing in Apple Mac systems.

Marketing Assistant

• Jan 1995 - Jan 1996

Assisting the Marketing Manager with duties including Market Research, Data Entry, Quantitive / Qualaitive Analysis, Cross Referencing, Cold Calling and Mailshot Design/Compilation for accounting information systems. Assisting the Marketing Manager with duties including Market Research, Data Entry, Quantitive / Qualaitive Analysis, Cross Referencing, Cold Calling and Mailshot Design/Compilation for accounting information systems.