Experience

iTranslate

• Austria
• Translation and Localization
• 1 - 100 Employee

• Head Of Marketing

  • Apr 2021 - Present

  Performance Marketing & User Acquisition (UA) for Mobile // Overall Marketing Communication- User Acquisition for Subscription Apps (with focus on Growth based on key funnel conversion tracking KPIs)- Main Paid Channels: Google Ads (UAC, Search, Display, Youtube), Facebook, Instagram, Apple Search Ads, Twitter Ads, Affiliate Networks, etc.- App Store Optimization (ASO)- Leading Marketing & Video department for UA/Paid & Organic growth and content- Monitoring overall marketing communication Show less

• Marketing Team Lead

  • Nov 2020 - Apr 2021

• Performance Marketing & Affiliate Networks

  • Aug 2017 - Nov 2020

  User Acquisition (UA) // Performance Marketing(well-versed in mobile & online advertising, search, integrated campaigns, social media content, analytics, and optimization).- Manage, execute and analyze UA campaigns across performance UA channels (Facebook, Instagram, Google Ads, Apple Search Ads, Affiliate Networks, etc.)- Track and report on key metrics on a regular basis- Oversee Performance Reports on a regular basis- Collaborate with various Affiliate Networks on UA campaigns- Collaborate with design and production teams for new UA creatives based on best practice use-cases Show less



SCOOP & SPOON

• Austria
• Technology, Information and Internet
• 1 - 100 Employee

• Digital Marketing Manager

  • May 2016 - Jul 2017

  Creating overall digital marketing strategies that are multi-channel and cross-platform for mainly B2C clients - Search Engine Advertising (SEA) via Google AdWords: Creating, implementing, monitoring & optimising SEA campaigns for clients as well as tracking and reporting of all campaigns. - Social Media Marketing: Creating detailed annual content strategies for increasing user engagement as well as planning, implementing and monitoring social media campaigns. Main channels include Facebook Business Manager, Twitter Advertising & LinkedIn. - Search Engine Optimisation (SEO): Creating SEO strategies for clients as well as researching and implementing content recommendations for organic SEO success. - Creating Newsletter & Blog Strategies with content recommendations, targeting methods and detailed timelines. Show less



A.U.K.

• Germany
• Real Estate

• Administrative Assistant

  • Sep 2012 - Jul 2013

  Under the direct supervision of the President and Vice President – Dealt with all aspects related to secretarial, protocol and administrative duties to ensure the overall smooth administrative running of the President’s Office.Helped develop numerous programs at AUK, as well as helped organize main school events (graduation, charity, etc.)

• Project Leader & Student Coordinator to AUK Summer Program 2012

  • Jan 2012 - Aug 2012

  Administration & preparation leading up to and throughout the main summer program, such as: marketing, dealing with student and lecturer issues (classes, academic affairs, personal etc.).



American School of Kosova

• Education Administration Programs
• 1 - 100 Employee

• Substitute Teacher

  • Oct 2010 - Jun 2011

  Substituted classes in the Elementary School (K-8) and the High School (9-12) Substituted classes in the Elementary School (K-8) and the High School (9-12)