Consultant in digital, communications, marketing and reputation

• Oct 2020 - Present

¤ TAKEDA (4502.T): Communications strategy for France; action plans such as for digital (e.g., internet, LI), media relations (earned, paid), disease awareness campaigns; collaborations with EUCAN and Global teams; ExCom thought leadership ¤ IMERYS (mining company): management of 3 international trade fairs (K-SHOW, FEICA, FACHPACK 2022), incl. customer event, digital & media communications, internal communication, logistics, project management; call for tender (stand builder) for a major congress in 2023 ¤ JALON Therapeutics (biotech): logo design and graphical guidelines, website design and LI page creation, support to 3D video of the mechanism of action and photo library, content writing ¤ Onxeo (biotech): corporate communications & investor relations (ALONX, 2022) ¤ ICADE (real estate company): editorial incl. minutes of conferences, posts for executives… ¤ Reputation in motion™, the diagnosis of value creation by reputation (confidential clients); deployment of lobbying strategies; media training sessions for executives ¤ Global communication strategy and media relations in a pre-IPO context (biotech, 2021) ¤ Thac (biotech): website design, content writing and publishing, photo library ¤ Synapseo Nautisme (nautism): fundraising, commercial development, press & public relations (NAUTIC 2021, Spi Ouest France 2022), B-B network development, French Tech grant from BPI (2021), business plan (>2020) ¤ L’avenir n’attend pas (think tank): internet site, newsletters, membership and donation campaigns, content writing, graphic and editorial guidelines, membership and donation campaigns Show less

Inbound marketing and lobbying strategies, operational marketing and communications

• Oct 2021 - Present

Media relations strategies and management

• Oct 2021 - Present

Communication strategies, operational marketing & communications

• Oct 2021 - Present

Corporate Communications (M1)

• Oct 2021 - Present

INSEEC group, now OMNES Education https://www.supcareer.com/ INSEEC group, now OMNES Education https://www.supcareer.com/

Online reputation & public relations

• Oct 2021 - Present

Professional branding & media presence + Change management & Communcations + Pitch & networks

• Oct 2021 - Jun 2022

PITCH to convince funders and volunteers

• May 2022 - May 2022

Perform a convincing pitch to attract funding and volunteers in student associations Perform a convincing pitch to attract funding and volunteers in student associations

SENIOR GLOBAL COMMUNICATIONS MANAGER

• Jan 2017 - Dec 2018

Definition of the marketing communication strategy and execution of communication plans for a global brand in kidney cancer (Cabometyx®) incl. support to / coordination with affiliates, teams and partner (Exelixis)Global leadership of the 2018 Annual reportGlobal media strategy, management and execution• e.g., about 40 corporate press releases/year and about 40/year for affiliates & partners; 50 interviews of EVPs and experts in 2017; congresses (ASCO 2017, Chicago); media coverage follow-up: from 300 in 2008 to 1400 in 2018; IR & media briefings i.e. FY annual results (2005 to 2018), Investor Day 2017 (London), ESMO 2017 (Madrid, with Exelixis)• Assessment studies incl. reputation and media dashboardsDigital communication: content writing & review, sponsor or member of steering committees, management of the new media room page; web monitoring (media, competitors, KOLs…)Training and acculturation of teams to communication and reputation challenges: e.g., more than 100 media training sessions of executives from 2012 to 2018 Issues and crisis communications management (i.e. R&D, BD, HR…) Show less

CORPORATE EXTERNAL COMMUNICATIONS MANAGER

• Jan 2014 - Jan 2017

o Marketing communication: leadership of global communication strategy for a new global drug in kidney cancer (>2016); new positioning of franchises (oncology, neuroscience, rare diseases); support to CHC transformation from B-B to B-C (2012-2015) o Global media and public relations strategy, management and execution• « Connecting with creativity » scientific meeting (04/2015, US), the 30th anniversary of the Fondation Ipsen "Biology viewed through the prism of cancer" (2014, Paris, FR), Investor Day 2015 (Paris)• Media trips and briefings at ESMO 2013 Amsterdam & ESMO 2016 Copenhagen; media relations in congresses (ASCO 2016 2015 2014, Chicago; ECC 2015, Vienna; ENEST 2014, Barcelona)• Corporate ad broadcasted on Euronews in 2015 (50000 views, 7 languages)• Thought leadership: e.g. World Medical Innovation Forum (04/2016, Boston) o Global leadership of the annual reports: “Building bridges for patient care” (2017) and #DialogueForPatientCare, (e.g., capsule videos); “Going further for patients” (2016); Patients are in our DNA” (2015)o Management of crisis communication & sensitive issueso Public affairs for Ipsen Group & G5 Santéo Assessment studies: media and reputation (2005-2018) dashboards o Digital communication: internet site and social media management (>2012) Show less

MEDIA AND PUBLIC RELATIONS MANAGER

• Jan 2012 - Jan 2014

Media management for Ipsen Group, its affiliates, the Fondation Ipsen, the “G5 Health”: 60 press releases (PRs) in 2013), media relations, media & IR briefings, media trips; content writer and reviewer (e.g. articles, presentations, internal and external position statements, Q&As…)Communication plans for drugs in endocrinology (EU, US), oncology (EU and RoW), and in B-C primary careDigital communications: guidance to teams, development of guidelines for websites and contact boxes, e-publishing, SEO referencingPublic relations: e.g. 30th anniversary of the Fondation Ipsen: "Biology viewed through the prism of cancer" (2014, FR), public relations events at Louvre Museum such as for Rhodes (2014) and Les Belles Oeuvres du Duc de Berry (2013) exhibitionsReputation: new competitor dashboards & e-reputation analyses; international deployment & delivery (ComEx, TOP 150 leaders, internal social media & intranet)Corporate social responsibility: management of the Louvre Museum partnership and of the Presidency’s grants; General Secretary of the Corporate Grants Committee; member of key working groupsLinks:https://www.ipsen.com/media/press-relases/the-fondation-ipsen-celebrates-its-30th-anniversary-with-a-prestigious-conference-on-the-perspectives-of-cancer-research-biology-viewed-through-the-prism-of-cancer-attended-by-8-nobel-prize-laur/ Show less

MEDIA AND PUBLIC RELATIONS OFFICER

• Jan 2008 - Jan 2012

Whole value chain of media management: press releases and media kits, position statements, Q&A; e-publishing; press conferences, digital events and IR & media trips; daily corporate media coverage; preparation of media meetings, writing & review of quotes & articles, answers to journalists; creation and management of guidelines for corporate contact boxes and media relations; management and training of internal networksDigital communication: global internet monitoring (> 2009) extended to more therapeutic fields (> 2012); management of general public information requests (corporate website); support for new internet sites Reputation: creation and management (> 2008) of the global external communication analysesPublic relations: shareholder’s annual meetings, scientific meetings, award ceremonies… Involvement in communication tools: annual report, leaflets, abstract books…Corporate social responsibility: member of the working groups: Grenelle II (extra-financial reporting) and EU Transparency Directives; management of the partnership with the Louvre Museum; public relations events for « Méroé, un empire sur le Nil » (2010); global grant surveys (2008, 2011) Show less

PUBLIC AFFAIRS AND COMMUNICATIONS ASSISTANT

• Jan 2002 - Jan 2008

Strong involvement in lobbying and public affairs strategies and plans (France and think tank G5 Health) Support to media activities from EURONEXT IPO (2005): press releases, media kits & communication tools, organization and preparation of media meetings, management of journalist lists…Content writer and reviewer for Company brand & imageOrganization of and support to public relations events Corporate social responsibility: management of the sponsorship (> 2008) of the Louvre Museum (incl. temporary exhibitions such as “Medical papyrus, a national treasure”) and of other initiatives Show less