Bright Aheto, ACIM, DipM.

Regional Sales Manager at Vodafone Ghana
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Contact Information
us****@****om
(386) 825-5501
Location
Ghana, GH
Languages
  • English Native or bilingual proficiency

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5.0

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Roland Ofori

Bright is a very practical and passionate commercial professional who doesn’t have time for drama. He has the confidence to ask all the tough questions and also hold tension among his team to deliver consistent performance. He is an asset to whatever team he joins and brings real value to the table. I will recommend Bright for any middle or senior commercial role where high performance and tangible results is their focus.

Annoh Godwin

Bright comes across as a very well rounded Sales Person with vast years of experience, yet aggressive, with deep knowledge and insights into consumer experiences especially within the telecom and FMCG sectors. Whiles working with him at Guinness Ghana, he sought to always inspire me to be the best version of myself as well as coach me on areas to improve in terms of trade engagement. I believe he is a great asset to have in any institution and would like to surely recommend him to any institution that may need his services. Best wishes bro

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Credentials

  • Project Management (Preparatory Program for PMP Certification)
    Cambridge Center of Excellence
    Jul, 2019
    - Nov, 2024
  • Professional Post Graduate Diploma in Marketing
    CIM | The Chartered Institute of Marketing
    Jan, 2018
    - Nov, 2024

Experience

  • Vodafone Ghana
    • Ghana
    • Telecommunications
    • 100 - 200 Employee
    • Regional Sales Manager
      • Apr 2019 - Present

      • Responsible for the growth of revenue in the region through the implementation of sales strategy leading to the conversion of airtime into reloads in the region. • Responsible for ensuring distributors, DSAs and Associate Distributors comply with Vodafone’s all distribution key performance indicators. • Drives acquisitions (Mobile, VF Cash & Fixed) and acquisition revenues from the zone ensuring that subscriber growth targets for the zone are met working with freelancers and retailers. • Deliver training on product knowledge to agents prior to launch and then on a need-to basis. • Leads distribution planning activities to ensure that healthy P&L is maintained for the distributor through the effective optimization of all distributor resources to enhance productivity. Show less

  • GSK
    • United Kingdom
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Marketing Activation Manager - Consumer Healthcare, Other Anglophone West Africa
      • Mar 2017 - Mar 2019

      • Reported to the Commercial Director Other Anglophone West Africa, I was responsible for executing effective Marketing Activation programmes for all brands (Sensodyne, Andrews Liver Salts, Panadol, Otrivin, Voltaren and Horlicks). • Responsible for developing Marketing Activation Plans (MAPs). • Responsible for implementing plans in the context of Partners, customers, consumers, Healthcare Professionals and Shoppers. • Responsible for implementing agreed Innovation plans for the Other West Africa market and executing new launches flawlessly. • Responsible for churning out visibility plans and executing effectively to win in all channels especially Pharmacy and Modern Trade. • Planning, managing and deploying Working and Non-working media spend to optimize return on investment. • Ensure all activities and marketing materials are compliant with global category guidelines and other regulatory and medical requirements in-market. Show less

  • Diageo
    • United Kingdom
    • Beverage Manufacturing
    • 700 & Above Employee
    • Key Accounts Manager - Modern Trade
      • Nov 2016 - Feb 2017

      • Prepared Joint-Up Business Plans (JUBPs) with key accounts like Shoprite, Palace, Game and West Africa Retail Chain to deliver on called-out KPIs. • Monitored and tracked performance progress and held monthly performance review sessions with key accounts. • Set clear performance management metrics for merchandisers within stores and ensured they are achieved in line with JUBPs. • Led the business growth agenda at the account level in line with set targets. • Ensured partners deliver to the contractual terms of Diageo. Show less

  • Diageo
    • United Kingdom
    • Beverage Manufacturing
    • 700 & Above Employee
    • Brands Manager - Lager Beers
      • Jan 2016 - Aug 2016

      • Implementation of cutting-edge, effective, workable and scalable activations/programmes (ATL, BTL and TTL); through brilliant execution of strategies/plans as well as application of relevant consumer insights.• Responsible for the strategic planning, development, placement and monitoring of brand communications.• Responsible for planning and management of brand budget.• Developing and managing relationships with key stakeholders, both internally (Executive team, Regional brand teams, Sales and Customer marketing, Finance department, Procurement department, Supply department, Project team members, etc) and externally (Creative agencies, Media Agencies, BTL agencies, 3rd party suppliers of goods and services) Show less

    • Area Sales Manager
      • Jan 2015 - Jan 2016

      • Responsible for the growth and development of sales objectives in my defined sales area through effective Management of customer accounts and sales team.• Cascaded company’s strategies sales and marketing communications to sales team, distributor and van salesmen.• Broke down and cascaded quarterly targets into monthly and weekly targets to ensure realistic and convenient purchase plan for distributor and target achievement.• Conducted routine trade visits to measure territory coverage by territory sales executives and van salesmen and identify sales gaps and opportunities.• Developed and agreed on trade visit itinerary with Sales Executives to ensure and drive market share & territory coverage.• Held daily and emergency meetings with sales team to analyse sales data against metrics and develop strategies aimed at maximizing sales and achieving targets.• Monitor and ensure debt recovery from distributors in accordance to credit control policy of GGBL.• Ensured effective demarcation of sales territories for effective coverage by Distributor in my assigned sales area.• Monitored market dynamics and provided management with information on price, competitor’s activities, new market entries and market trends and made activity recommendations to the commercial team.• Led distribution planning activities to ensure that healthy P&L is maintained for the distributor through the effective optimization of all distributor resources to enhance productivity.• Flawlessly delivered on the Execution of key Plans, Promotions and Activities that are embedded in GGBL’s Commercial Calendar. Show less

    • Activations Manager - Beers and APNADs (Early Career Graduate)
      • Sep 2013 - Jan 2015

      • Supported customer marketing planning & activation cycle to deliver POS, Trade and Promo materials on time for BTL activities.• Ensured the Judicious share out and use of these POS Items to ensure value for money.• Undertook trade visits to evaluate and monitor all BTL activations to help Course Correction.• Flawlessly delivered customer marketing M&E for 100% BTL activations on time.• Planned the execution of Beers and APNADs activations embedded in the commercial calendar of GGBL.• Engaged with Agencies to brilliantly execute BTL Activation on very Key Events to drive volume sales.• Planned and Executed Key Beer and APNADs BTL Activities such as Guinness World Cup Activations, Star Beer Kwahu festival, Malta Guinness and Star Pack Change etc.• Played Key parts in Team Game Planning for Beers and APNADs for the Financial Year. Show less

    • Territory Manager (Early Career Graduate)
      • Apr 2013 - Sep 2013

      • Ensured that all Sales activities I am assigned to were brilliantly executed.• Engaged in Route Riding to ensure that Van Salesmen adhere to Diageo Selling Standards.• Monitored and Reviewed performance of Trade Developers and Van Salesmen on Regular basis.• Performed Daily On trade and Off trade calls using the Diageo Way of Selling tool (Structured Call).• Briefed and Supervised Trade Promoters in carrying out Direct Sales and other Trade Promotions.• Supported to ensure that Retail MOU’s are signed before the execution of promotional activities in the territory.• Assisted with the compilation of daily Sales In figures of the Business to its Key Distributors.• Supported with the analysis of the daily Sales In figures of the business to respond to follow-up requests of internal stakeholders.• Owned my growth and drove my monthly conversation schedule with my line Manager as well as my mentor to ensure achievement of deliverable and personal growth. Show less

  • Airtel Ghana Limited
    • Telecommunications
    • 200 - 300 Employee
    • Territory Sales Executive
      • Sep 2010 - Mar 2013

      • Drove numeric distribution towards achieving the set targets for retailer numbers • Impelled for availability at point of sales across the sales territory • Ensured effective engagement with the retailers in the area to develop the outlets and increase volume and value growth per outlet • Supervised the execution and day to day activities of Distributor Sales Agents and other staff engaged by Airtel • Represented the best interest and requirements of the business at all times • Provided feedback on network quality to the technical team • Was responsible for the execution and performance of all programs designed to increase presence and retailer uptake • Co-ordinated Data Collected on the Retailer Trade on Behalf of Sales Sub-teams • Acted as Area Sales Supervisor in the absence of substantive supervisor Show less

  • Zain Group
    • Kuwait
    • Telecommunications
    • 700 & Above Employee
    • ZAP Mobile Commerce Sales Executive (National Service)
      • Dec 2009 - Jul 2010

      • Performed Outlet Recruitment (Dealers/Merchants) • Embarked on Customer Recruitment (End Users)• Provided Logistical support to Zap Dealers • Engaged in Performance Monitoring of Dealers and Agents• Made sure that outlets achieved targeted number of customer registrations• Involved in Freelance Management• Carried out Promotions • Ensured Visibility in Dealer Outlets through Merchandising

    • Sales and IT Support Executive (Customer Service Intern)
      • Aug 2009 - Dec 2009

      • Configured Phones, Wireless Routers, Modems for Data Services • Performed Blackberry Subscriptions• Briefed Customers on Data Services

Education

  • CIM | The Chartered Institute of Marketing
    Professional Postgraduate Diploma in Marketing, Marketing
    2017 - 2018
  • University of Professional Studies, Accra
    Master of Business Administration (M.B.A.), Marketing
    2014 - 2016
  • University of Cape Coast
    Bachelor of Science (BSc), Molecular Biology and Biotechnology
    2005 - 2009
  • Awudome Secondary School
    General Science, Biology/Chemistry/Physics/Mathematics
    2001 - 2003

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