Brighid Donnelly

Strategist at bmp creative
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Contact Information
us****@****om
(386) 825-5501
Location
Los Angeles, California, United States, US

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Experience

    • United States
    • Movies and Sound Recording
    • 1 - 100 Employee
    • Strategist
      • Feb 2022 - Present

    • United States
    • Media Production
    • 1 - 100 Employee
      • Apr 2019 - Feb 2022

      - Manage YouTube channel with over 20 million subscribers, regularly maintaining video uploads, SEO, metadata, and quality checks. - Track video performance and engagement for multiple videos weekly.- Create channel performance reports, analyze and interpret data, and make recommendations to production team to increase revenue and improve KPIs.- Collaborate with creative team to develop and implement content strategy based on video data and trends.

      • Feb 2020 - Apr 2021

      - Managed YouTube channel; became team point-person for channel data and platform trends.- Created monthly programming calendars based on historical performance and predicted trends alongside insights team.- Executed biweekly performance reports and proposed content ideas and strategies to increase channel revenue.

      • Nov 2019 - Feb 2020

      - Began overseeing YouTube channel operations, analytics and strategy.- Compiled data for use in monthly performance reports and company-wide presentations.- Contributed to video ideation and packaging.- Supported Facebook and Snapchat operations, uploading and re-sharing content based on data and trends.

      • Apr 2019 - Nov 2019

      - Managed aspects of YouTube channel operations and episode performance tracking.- Supported Head Analyst in data collection and manipulation for company-wide strategy reports.

    • United States
    • Media Production
    • 1 - 100 Employee
    • Social Media Intern
      • Jan 2017 - Apr 2017

      • Assist in the uploading and comment moderation process for videos as well as promoting the videos across all social media. • Analyze social feedback reports and track video stats and episode performance. • Assist in the uploading and comment moderation process for videos as well as promoting the videos across all social media. • Analyze social feedback reports and track video stats and episode performance.

    • United States
    • Higher Education
    • 700 & Above Employee
      • Sep 2014 - Dec 2016

      • Serve as first point of contact for busy university office, including answering phone calls and in-person inquiries.• Organize and analyze visitor data and identify areas for customer service improvement.• Conducted inventory of gym equipment in order to improve organization.

      • Mar 2015 - May 2015

      • Input transfer credit data into database and recorded in Excel spreadsheet.• Responded to applicant inquiries through Microsoft Outlook and sorted incoming emails and mail.

    • United States
    • Higher Education
    • 700 & Above Employee
    • Administrative Coordinator, Office of Government Relations and External Affairs
      • May 2016 - Aug 2016

    • United States
    • Higher Education
    • 700 & Above Employee
    • Inauguration Intern, Office of Government Relations and External Affairs
      • May 2015 - Oct 2015

      • Constructed event spreadsheets and timelines to assist in the planning of the inauguration of RISD’s 17th president. • Worked with and set up meetings with various university departments and external companies to plan the event. • Corresponded with high-profile alumni, artists, and trustees. • Gathered and consolidated contact information of event guests and received and input RSVP’s. • Constructed event spreadsheets and timelines to assist in the planning of the inauguration of RISD’s 17th president. • Worked with and set up meetings with various university departments and external companies to plan the event. • Corresponded with high-profile alumni, artists, and trustees. • Gathered and consolidated contact information of event guests and received and input RSVP’s.

    • Marketing Intern
      • Mar 2015 - May 2015

      • Created event timelines for the marketing department using Microsoft Excel and designed internal event calendars using Publisher. • Researched strategies for social media platforms, such as Facebook, instagram, and twitter. • Edited and assembled press kits for local events. • Created event timelines for the marketing department using Microsoft Excel and designed internal event calendars using Publisher. • Researched strategies for social media platforms, such as Facebook, instagram, and twitter. • Edited and assembled press kits for local events.

    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Marketing Communications Intern
      • Jun 2014 - Aug 2014

      • Posted articles to each periodicals’ website, including translating from print and proofreading. • Researched relevant local events and transcribed information for publication on magazines’ websites. • Managed social media platforms for each periodical and worked to expand the magazines’ reach through Facebook and Twitter. • Developed a documentation process for each article published using Excel spreadsheets. • Posted articles to each periodicals’ website, including translating from print and proofreading. • Researched relevant local events and transcribed information for publication on magazines’ websites. • Managed social media platforms for each periodical and worked to expand the magazines’ reach through Facebook and Twitter. • Developed a documentation process for each article published using Excel spreadsheets.

Education

  • Boston University Questrom School of Business
    Bachelor of Business Administration (B.B.A.), Marketing
    2014 - 2018

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