Brighid Donnelly
Strategist at bmp creative- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Experience
-
bmp creative
-
United States
-
Movies and Sound Recording
-
1 - 100 Employee
-
Strategist
-
Feb 2022 - Present
-
-
-
React Media
-
United States
-
Media Production
-
1 - 100 Employee
-
-
Apr 2019 - Feb 2022
- Manage YouTube channel with over 20 million subscribers, regularly maintaining video uploads, SEO, metadata, and quality checks. - Track video performance and engagement for multiple videos weekly.- Create channel performance reports, analyze and interpret data, and make recommendations to production team to increase revenue and improve KPIs.- Collaborate with creative team to develop and implement content strategy based on video data and trends.
-
-
-
Feb 2020 - Apr 2021
- Managed YouTube channel; became team point-person for channel data and platform trends.- Created monthly programming calendars based on historical performance and predicted trends alongside insights team.- Executed biweekly performance reports and proposed content ideas and strategies to increase channel revenue.
-
-
-
Nov 2019 - Feb 2020
- Began overseeing YouTube channel operations, analytics and strategy.- Compiled data for use in monthly performance reports and company-wide presentations.- Contributed to video ideation and packaging.- Supported Facebook and Snapchat operations, uploading and re-sharing content based on data and trends.
-
-
-
Apr 2019 - Nov 2019
- Managed aspects of YouTube channel operations and episode performance tracking.- Supported Head Analyst in data collection and manipulation for company-wide strategy reports.
-
-
-
React Media
-
United States
-
Media Production
-
1 - 100 Employee
-
Social Media Intern
-
Jan 2017 - Apr 2017
• Assist in the uploading and comment moderation process for videos as well as promoting the videos across all social media. • Analyze social feedback reports and track video stats and episode performance. • Assist in the uploading and comment moderation process for videos as well as promoting the videos across all social media. • Analyze social feedback reports and track video stats and episode performance.
-
-
-
Boston University
-
United States
-
Higher Education
-
700 & Above Employee
-
-
Sep 2014 - Dec 2016
• Serve as first point of contact for busy university office, including answering phone calls and in-person inquiries.• Organize and analyze visitor data and identify areas for customer service improvement.• Conducted inventory of gym equipment in order to improve organization.
-
-
-
Mar 2015 - May 2015
• Input transfer credit data into database and recorded in Excel spreadsheet.• Responded to applicant inquiries through Microsoft Outlook and sorted incoming emails and mail.
-
-
-
Rhode Island School of Design
-
United States
-
Higher Education
-
700 & Above Employee
-
Administrative Coordinator, Office of Government Relations and External Affairs
-
May 2016 - Aug 2016
-
-
-
Rhode Island School of Design
-
United States
-
Higher Education
-
700 & Above Employee
-
Inauguration Intern, Office of Government Relations and External Affairs
-
May 2015 - Oct 2015
• Constructed event spreadsheets and timelines to assist in the planning of the inauguration of RISD’s 17th president. • Worked with and set up meetings with various university departments and external companies to plan the event. • Corresponded with high-profile alumni, artists, and trustees. • Gathered and consolidated contact information of event guests and received and input RSVP’s. • Constructed event spreadsheets and timelines to assist in the planning of the inauguration of RISD’s 17th president. • Worked with and set up meetings with various university departments and external companies to plan the event. • Corresponded with high-profile alumni, artists, and trustees. • Gathered and consolidated contact information of event guests and received and input RSVP’s.
-
-
-
-
Marketing Intern
-
Mar 2015 - May 2015
• Created event timelines for the marketing department using Microsoft Excel and designed internal event calendars using Publisher. • Researched strategies for social media platforms, such as Facebook, instagram, and twitter. • Edited and assembled press kits for local events. • Created event timelines for the marketing department using Microsoft Excel and designed internal event calendars using Publisher. • Researched strategies for social media platforms, such as Facebook, instagram, and twitter. • Edited and assembled press kits for local events.
-
-
-
Rhode Island Small Business Journal
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Marketing Communications Intern
-
Jun 2014 - Aug 2014
• Posted articles to each periodicals’ website, including translating from print and proofreading. • Researched relevant local events and transcribed information for publication on magazines’ websites. • Managed social media platforms for each periodical and worked to expand the magazines’ reach through Facebook and Twitter. • Developed a documentation process for each article published using Excel spreadsheets. • Posted articles to each periodicals’ website, including translating from print and proofreading. • Researched relevant local events and transcribed information for publication on magazines’ websites. • Managed social media platforms for each periodical and worked to expand the magazines’ reach through Facebook and Twitter. • Developed a documentation process for each article published using Excel spreadsheets.
-
-
Education
-
Boston University Questrom School of Business
Bachelor of Business Administration (B.B.A.), Marketing