Bridget Machalinski
Project & Client Services Manager at IVY Marketing Group- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Experience
-
IVY Marketing Group
-
United States
-
Advertising Services
-
1 - 100 Employee
-
Project & Client Services Manager
-
Jul 2013 - Present
-
-
-
Destination by Hyatt
-
United States
-
Hospitality
-
200 - 300 Employee
-
Marketing Manager MileNorth, A Chicago Hotel
-
May 2012 - Dec 2012
•Successfully launched new hotel concept in competitive downtown market •Analyzed website statistics, SEO and online advertising and oversaw strategies resulting in increased site visits, revenue and time spent on site •Managed CRM growing database through advertising campaigns and events •Implemented and administered social media •Created advertisements and promotional materials using Photoshop. •Successfully launched new hotel concept in competitive downtown market •Analyzed website statistics, SEO and online advertising and oversaw strategies resulting in increased site visits, revenue and time spent on site •Managed CRM growing database through advertising campaigns and events •Implemented and administered social media •Created advertisements and promotional materials using Photoshop.
-
-
-
Affinia Hotels
-
Hospitality
-
1 - 100 Employee
-
Marketing Manager
-
Aug 2008 - May 2012
•Developed, executed and tracked property marketing plans while adhering to budget •Created & supported PR & revenue generating initiatives for C-House Restaurant and C-View Rooftop Lounge •Secured partnerships and spearheaded sponsorships •Worked closely with sales team to draft offers to generate group, negotiated accounts, catering and consortia business •Facilitated and promoted offers to transient/leisure markets •Drafted & promoted special hotel offers & packages •Oversaw local public relations agency/plans •Managed and updated social media outlets and email distribution •Executed advertising outlets, including creative direction to agencies in developing concepts, copy and design for visual materials •Communicated and implemented brand programs on property
-
-
-
-
Marketing Manager
-
Nov 2006 - Aug 2008
•Maintained overall corporate identity while promoting unique venues •Created and sent press releases to local and national media •Administered advertising placement while adhering to advertising budget •Managed media affairs and related inquiries •Supervised customer and concierge relations •Coordinated website maintenance, updated special event listings and sent email blasts •Revised menus using Adobe In Design •Analyzed restaurant sales reports and conducted competitive analysis •Planed, marketed and hosted special events at all venues •Produced in-house advertisements regarding upcoming events using Adobe Photoshop
-
-
-
Chicago White Sox
-
United States
-
Spectator Sports
-
400 - 500 Employee
-
Ticket Sales & Administration
-
Nov 2004 - Nov 2005
•Conducted Partner Relations as a liaison between investors and Executive Vice President •Designated Post Season tickets and worked on Post Season Event Planning affairs •Assisted Human Resources with the screening of candidates •Coordinated and executed multiple corporate outing events throughout the season •Managed client accounts and provided customer support to foster relationship between client and company •Conducted Partner Relations as a liaison between investors and Executive Vice President •Designated Post Season tickets and worked on Post Season Event Planning affairs •Assisted Human Resources with the screening of candidates •Coordinated and executed multiple corporate outing events throughout the season •Managed client accounts and provided customer support to foster relationship between client and company
-
-
Education
-
University of Iowa
BA, Communications/Art