Experience

Lectrosonics

• United States
• Movies, Videos, and Sound
• 1 - 100 Employee

• Marketing Specialist/Content Creator

  • Apr 2019 - Present

  Part of a three person marketing department involved in publication, promotional/advertising and documentation design and presentation for global audio products. Point of contact for all company product documentation and photography including straight product photography for website, catalog, data sheets and manuals, and artistic product photography for advertising, sales/dealer photos and press releases. Video scripting, shooting, editing and assembling popular (high number of views and shares) informational and promotional videos for company YouTube channel and other outlets. Primary author of the sticky website feature "The Wire Lists" (which is reprinted periodically in trade magazine Technology for Worship). Most recently created a video training program (on correctly selling Lectrosonics products) for authorized dealers and coded/designed the front end interface of our online accessory store (store.lectrosonics.com).



Enchanted Byways Photography LLC

• United States
• Photography

• Co-Owner/Photographer

  • May 2017 - Present

  Co-created a photojournalistic niche photography business, exclusively covering the state of New Mexico - culture, landscape, people, history. Contribute to Instagram and Facebook pages highlighting my partner's and my work. Current projects include documenting New Mexico's 420 ghost towns and organizing first-hand written accounts (including hand-drawn maps and vintage aerial photos) of Malpais prospector Gus Raney into manuscript form. Our work is on exhibit and for sale at Laughing Crow Gallery in Springer, NM.Instagram: www.instagram.com/enchantedbywaysphotoFacebook: NM Byways



UnityBPO

• United States
• Hospitals and Health Care
• 1 - 100 Employee

• Marketing Manager

  • May 2017 - Apr 2019

  Created a Zoho CRM/automation database from legacy spreadsheets to manage marketing/sales/operational activities. Developed and promoted an educational webinar with ElevatingHOME (home health consortium). Managed the logistics, deployment and analytics behind direct mail and e-mail campaigns (two ongoing). Used prior print production experience to streamline the creation of volume campaign materials in-house. Performed pre-sales and strategic research to develop account profiles (financial, company culture, etc). Project-managed the conversion of the website from Expression Engine to WordPress and sandbox-coded the resulting templates to mimic the current. Worked on management of Intellectual Property/company trademarks; successfully granted one TM and managed a complex Office Action on another. Involvement and/or management in Communications and Events as needed (compensated for two on hold vacant department positions).



Mutualink

• United States
• Public Safety
• 1 - 100 Employee

• Marketing Content Coordinator

  • Oct 2014 - May 2017

  Created and delivered Marketing programs with the goal of driving Mutualink awareness. Solely managed trade show booking and logistics; 50+ shows annually. Coordinated and managed law-enforcement targeted educational events with partner companies. Built and maintained CRM and segmented email lists through Salesforce.com and Constant Contact; supplemented through independent research. Published 5 bi-weekly customer e-newsletters and outreach emails, as well as show-specific invitations, through Constant Contact; average open rate 15-20% with high click-throughs. Created case study and event summary content for social media and website.



Source Medical

• United States
• Staffing and Recruiting
• 1 - 100 Employee

• Marketing Analytics Manager

  • Jun 2013 - Oct 2014

  Developed and implemented protocols for data management and analysis for the Marketing and Surgical/Therapy Sales teams; 42 salespeople supported. Improved internal Salesforce.com data integrity and accuracy by managing the synchronization of two unsupported company databases (Pivotal and Great Plains) that populate it. Hosted internal webinars and 1:1 training sessions on Salesforce.com best practices and usage. Worked to integrate Marketo with Salesforce.com to create "plug and play" e-campaigns (newsletters, product bulletins, drip/nurture) and reporting matrices.* Note: Company was acquired in 2016 and is now owned by Casamba.



Aetna through Kforce

• Marketing Analyst

  • Feb 2013 - Jun 2013

  Managed communications and project management for the Healthcare Management and Network/Consumerism groups. Supported the Member Payment Estimator (MPE), "What's Your Healthy," Wellmatch and Aetna Navigator initiatives through marketing support, implementation of marketing plans and adding strategic insight for the product launch process. Wrote winning proposal for the 2013 Communicator Award (honors excellence in healthcare communications) and a runner-up white paper for the 2013 URAC Awards. Managed communications and project management for the Healthcare Management and Network/Consumerism groups. Supported the Member Payment Estimator (MPE), "What's Your Healthy," Wellmatch and Aetna Navigator initiatives through marketing support, implementation of marketing plans and adding strategic insight for the product launch process. Wrote winning proposal for the 2013 Communicator Award (honors excellence in healthcare communications) and a runner-up white paper for the 2013 URAC Awards.



Covidien (Medtronic Minimally Invasive Therapies Group)

• United States
• Medical Equipment Manufacturing
• 700 & Above Employee

• Global Marketing Specialist

  • May 2012 - Dec 2012

  Assisted in sales trend, competitive intelligence and performance analysis for four major product lines. Project trafficking of print/web projects from conception to final output; liason for two Product Managers through legal, regulatory and marketing communications reviews. Personally requested by a Product Manager from another division to ghostwrite and manage the production of new product launch and sales training collateral for the non-US (Asia and South American) market.* Note: Company was known as Covidien when I worked with them.