Bridget Fenker
DIRECTOR OF STRATEGIC MARKETING at GenNext Technologies- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Sahar Sabetnia
Bridget is a rare find. Bridget's work with us was instrumental in making our marketing message significantly clearer; our presentations and website crisp, clear and modern; and devising a grant program to improve our profile and gain traction for our technology. I can without doubt say that Bridget has made an enormous impact in our company and we are reaping the benefits of it. I hope to be working with Bridget again in the future because I know that with her input, talent and hard work any project can become a great marketing success.
Sheila Semaan Clark
I reported to Bridget for over a year at 10x Genomics where she was able to lead in an effective and efficient manner while leading by example. She easily gained the trust and credibility from leadership, her peers, as well as her direct reports. She is a woman of many talents: from design, to creative copywriting, to translating customers needs into incredible marketing collateral, she can do it all. What was really different about Bridget was that she was not afraid to get her hands dirty and understands the value of just getting it done! In a small start-up environment like we were at the time, I cannot stress the value of having a leader who actually understood the inner workings of Marketing and design. We had to wear many hats and her expertise and knowledge was really unmatched. We worked in an incredibly fast-paced environment and she was never phased. One of the most important points of her leadership is she encouraged true collaboration among her team and other groups. Through her, we understood the value of true teamwork while keeping the goals of the company in mind. And, she made marketing fun, as it should be. She recognized and nurtured talent on her team and encouraged us to stretch. There is so much more to say, but I will end with this: It was a great pleasure working with Bridget and I am hoping our paths cross again.
Sahar Sabetnia
Bridget is a rare find. Bridget's work with us was instrumental in making our marketing message significantly clearer; our presentations and website crisp, clear and modern; and devising a grant program to improve our profile and gain traction for our technology. I can without doubt say that Bridget has made an enormous impact in our company and we are reaping the benefits of it. I hope to be working with Bridget again in the future because I know that with her input, talent and hard work any project can become a great marketing success.
Sheila Semaan Clark
I reported to Bridget for over a year at 10x Genomics where she was able to lead in an effective and efficient manner while leading by example. She easily gained the trust and credibility from leadership, her peers, as well as her direct reports. She is a woman of many talents: from design, to creative copywriting, to translating customers needs into incredible marketing collateral, she can do it all. What was really different about Bridget was that she was not afraid to get her hands dirty and understands the value of just getting it done! In a small start-up environment like we were at the time, I cannot stress the value of having a leader who actually understood the inner workings of Marketing and design. We had to wear many hats and her expertise and knowledge was really unmatched. We worked in an incredibly fast-paced environment and she was never phased. One of the most important points of her leadership is she encouraged true collaboration among her team and other groups. Through her, we understood the value of true teamwork while keeping the goals of the company in mind. And, she made marketing fun, as it should be. She recognized and nurtured talent on her team and encouraged us to stretch. There is so much more to say, but I will end with this: It was a great pleasure working with Bridget and I am hoping our paths cross again.
Sahar Sabetnia
Bridget is a rare find. Bridget's work with us was instrumental in making our marketing message significantly clearer; our presentations and website crisp, clear and modern; and devising a grant program to improve our profile and gain traction for our technology. I can without doubt say that Bridget has made an enormous impact in our company and we are reaping the benefits of it. I hope to be working with Bridget again in the future because I know that with her input, talent and hard work any project can become a great marketing success.
Sheila Semaan Clark
I reported to Bridget for over a year at 10x Genomics where she was able to lead in an effective and efficient manner while leading by example. She easily gained the trust and credibility from leadership, her peers, as well as her direct reports. She is a woman of many talents: from design, to creative copywriting, to translating customers needs into incredible marketing collateral, she can do it all. What was really different about Bridget was that she was not afraid to get her hands dirty and understands the value of just getting it done! In a small start-up environment like we were at the time, I cannot stress the value of having a leader who actually understood the inner workings of Marketing and design. We had to wear many hats and her expertise and knowledge was really unmatched. We worked in an incredibly fast-paced environment and she was never phased. One of the most important points of her leadership is she encouraged true collaboration among her team and other groups. Through her, we understood the value of true teamwork while keeping the goals of the company in mind. And, she made marketing fun, as it should be. She recognized and nurtured talent on her team and encouraged us to stretch. There is so much more to say, but I will end with this: It was a great pleasure working with Bridget and I am hoping our paths cross again.
Sahar Sabetnia
Bridget is a rare find. Bridget's work with us was instrumental in making our marketing message significantly clearer; our presentations and website crisp, clear and modern; and devising a grant program to improve our profile and gain traction for our technology. I can without doubt say that Bridget has made an enormous impact in our company and we are reaping the benefits of it. I hope to be working with Bridget again in the future because I know that with her input, talent and hard work any project can become a great marketing success.
Sheila Semaan Clark
I reported to Bridget for over a year at 10x Genomics where she was able to lead in an effective and efficient manner while leading by example. She easily gained the trust and credibility from leadership, her peers, as well as her direct reports. She is a woman of many talents: from design, to creative copywriting, to translating customers needs into incredible marketing collateral, she can do it all. What was really different about Bridget was that she was not afraid to get her hands dirty and understands the value of just getting it done! In a small start-up environment like we were at the time, I cannot stress the value of having a leader who actually understood the inner workings of Marketing and design. We had to wear many hats and her expertise and knowledge was really unmatched. We worked in an incredibly fast-paced environment and she was never phased. One of the most important points of her leadership is she encouraged true collaboration among her team and other groups. Through her, we understood the value of true teamwork while keeping the goals of the company in mind. And, she made marketing fun, as it should be. She recognized and nurtured talent on her team and encouraged us to stretch. There is so much more to say, but I will end with this: It was a great pleasure working with Bridget and I am hoping our paths cross again.
Experience
-
GenNext Technologies
-
India
-
Software Development
-
1 - 100 Employee
-
DIRECTOR OF STRATEGIC MARKETING
-
Mar 2021 - Present
Responsible for driving the marketing strategy, planning, resourcing, development, and execution to introduce an innovative technology for protein footprinting, including advertising, creative, public relations, media, social, digital, and event marketing. Works collaboratively with Sales Executives, Senior Leadership, and Advisory Boards to develop marketing plans in alignment with the company’s objectives and manages marketing strategies using an integrated mix of channels and tactics. Responsible for driving the marketing strategy, planning, resourcing, development, and execution to introduce an innovative technology for protein footprinting, including advertising, creative, public relations, media, social, digital, and event marketing. Works collaboratively with Sales Executives, Senior Leadership, and Advisory Boards to develop marketing plans in alignment with the company’s objectives and manages marketing strategies using an integrated mix of channels and tactics.
-
-
-
-
LIFE SCIENCE MARKETING CONSULTANT
-
Oct 2020 - Present
Providing marketing insights, strategy, branding, and growth marketing plans for startups and established life science companies such as Velsera, Scipio biosciences, Seven Bridges Genomics, CellPly, and others. Providing marketing insights, strategy, branding, and growth marketing plans for startups and established life science companies such as Velsera, Scipio biosciences, Seven Bridges Genomics, CellPly, and others.
-
-
-
Synthego Corporation
-
United States
-
Biotechnology Research
-
200 - 300 Employee
-
DIRECTOR OF SCIENTIFIC MARKETING
-
Apr 2019 - Sep 2020
Synthego is automating the next generation of research with CRISPR genome editing products and services, ultimately bringing precision and predictability to genome engineering for emerging cell therapies. Drove alignment on marketing priorities and key initiatives with Executives, Product Management, Growth Marketing, Sales, and R&D to establish an applications-based scientific function for the organization. Led the team in the creation of high-impact, scalable, and global scientific messaging, content, and lead gen programs. Initiatives include product launches, inbound/outbound campaigns, website content, educational materials, industry reports, and social media to support brand awareness, demand generation, and market educational goals. Worked with internal scientists and product teams to develop critical proof points and data to back key value propositions. Crafted scientific stories to position the company as a thought leader in the CRISPR space, as well as promoted the success of KOLs and customers. Monitored key market trends, barriers, customer insights, and the competition to inform marketing strategy and messaging. Show less
-
-
-
10x Genomics
-
United States
-
Biotechnology Research
-
700 & Above Employee
-
DIRECTOR OF MARKETING COMMUNICATIONS
-
Aug 2017 - Apr 2019
10x is leading single cell transcriptomics with capabilities such as single cell gene expression and immune profiling, multi-omic measurements of proteins and gene expression, and epigenomics analysis. Directed the design and execution of global marketing communications initiatives including product launches, sales collateral, corporate event marketing, outbound and inbound campaigns, social media, scientific communications, and commercial website. Drove the strategic communications strategy to enhance customers’ awareness, understanding, and engagement. Built and led the Marketing Communications team including graphic designers, writers, program managers, web developers, digital media specialists, social media marketers, content marketers, and community engagement specialists. Acted as the driving force in the development of the culture and values of the marketing communications group, while establishing the infrastructure and processes for effective communications. Show less
-
-
-
-
LIFE SCIENCE MARKETING CONSULTANT
-
2009 - Aug 2017
Founder of Marketing on Demand for Life Sciences (MOD-LS), a marketing communications consultancy for life science clients. Bridget acts as program lead and brings together a virtual team of talented individuals to meet the client's deliverables, timeline, and budget.(http://www.mod-ls.com). Key Accomplishments include: THERMO: Led the design and development of an extensive microsite showcasing applications, workflows, science, and community-based content for the line of Orbitrap mass spectrometers. BD BIOSCIENCES: Managed the global launch of a Single Cell Genomics platform by leading platform positioning/messaging, launch creative, multimedia, planning, and deployment. PARABASE GENOMICS: Created new company branding and identity, literature system, and exhibition presence to promote less invasive, immediate neonatal genomics testing services. QUANTALIFE: Produced nationwide live and virtual roadshow to introduce a third-generation PCR technology that quantifies DNA molecules by a droplet digital PCR technique. Show less
-
-
-
Eksigent Technologies LLC
-
Biotechnology Research
-
1 - 100 Employee
-
DIRECTOR OF MARKETING COMMUNICATIONS
-
May 2007 - Jan 2009
Responsible for marketing nanotech microfluidics products designed for liquid chromatography and medical devices. Led the re-branding of the company identity, from graphic design to messaging, and designed and deployed high-impact marketing programs. Created a new website, redesigned company collateral, enhanced the exhibition presence, hosted highly successful webinars, and launched aggressive print advertising and online lead generation programs that included a highly successful instrument sweepstakes. Show less
-
-
-
-
SENIOR MANAGER, MARKETING SERVICES
-
Nov 2004 - May 2007
Charged with developing strategic marcom programs for emerging technologies in the new Integrated Biology Solutions Unit. Led the creation of OpenGenomics, a community microsite and integrated marcom program designed to establish scientific credibility by showcasing successful customer research on a new microarray platform. Within 90 days, an aggressive campaign attracted 25% of the total market, resulting in 30,000+ users sessions where visitors consumed 115,000+ pages of content and participated in 10,000+ web/podcasts sessions logging 9,500+ promotions page views while capturing 500+ qualified sales leads. Collaborated on the worldwide introduction of a broad portfolio of mass spec instrumentation, including print advertising, online marketing, and sales tools that moved Agilent from 5th to 4th place in marketshare with sales growth of 70% year-over-year. Deployed the win-a-mass-spec sweepstakes that resulted in $30M in leads for EMEA equaling >80% of their yearly quota. To launch new biomarker, PTM, and metabolomics applications, created aggressive marketing programs using workflow-based microsites with interactive workflows, collateral, special offers, and webcasts resulting in 12,000+ unique visitor sessions. Show less
-
-
-
Ciphergen Biosystems
-
Biotechnology Research
-
1 - 100 Employee
-
DIRECTOR, MARKETING COMMUNICATIONS
-
Nov 2000 - Sep 2004
Marketed a disruptive technology that empowered biologists to perform their own hands-on proteomics biomarker research. Established the company’s first marcom department while completely redesigning the company core identity from logo and business systems to collateral, tradeshow displays, PowerPoint templates, and web environments. Designed advertisements from concept and messaging to final artwork and organized an aggressive print and online campaign that launched Ciphergen into the proteomics space. In less than 45 days, Developed the architecture, UI, and content for a new company website with users forum, publications database, and 3D technology animations. Supported the sales team in field marketing efforts. Show less
-
-
-
-
SR. MGR, INTERNATIONAL MARKETING SERVICES ~ MARKETING EVENTS MGR ~ FIELD MARKETING MGR
-
May 1991 - Jun 1999
Charged with developing strategic marcom programs for emerging technologies in the new Integrated Biology Solutions Unit. Led the creation of OpenGenomics, a community microsite and integrated marcom program designed to establish scientific credibility by showcasing successful customer research on a new microarray platform. Within 90 days, an aggressive campaign attracted 25% of the total market, resulting in 30,000+ users sessions where visitors consumed 115,000+ pages of content and participated in 10,000+ web/podcasts sessions logging 9,500+ promotions page views while capturing 500+ qualified sales leads. Collaborated on the worldwide introduction of a broad portfolio of mass spec instrumentation, including print advertising, online marketing, and sales tools that moved Agilent from 5th to 4th place in market share with sales growth of 70% year-over-year. Deployed the win-a-mass-spec sweepstakes that resulted in $30M in leads for EMEA equaling >80% of their yearly quota. To launch new biomarker, PTM, and metabolomics applications, created aggressive marketing programs using workflow-based microsites with interactive workflows, collateral, special offers, and webcasts resulting in 12,000+ unique visitor sessions. Show less
-
-
Education
-
Ohio University
BBA
Community
