Experience

Leander Chamber of Commerce & Visitors Center

• United States
• Non-profit Organizations
• 1 - 100 Employee

• President & Chief Executive Officer

  • Apr 2013 - Present

  As the President and CEO for the Greater Leander Chamber of Commerce (GLCC) I am responsible for carrying out the mission of improving the business environment, economic health, and prosperity of the region. Leadership • Ensure development and execution of strategic, operational, and financial plans • Lead the Chamber’s political, policy and advocacy activities • Build and lead an innovative Chamber by incorporating best practices • Cultivate strong relationships with key community leaders and other related organizations • Learn and maintain awareness and knowledge about the political, business, and community affairs of the region Board Governance • Ensure the organization attains goals adopted by the Board of Directors • Proactive management of relationships and communications with the Board of Directors • Provide advice and counsel to the Chairman of the Board and Executive Committee Operations Management • Attract, retain, develop, and manage an appropriate staff to meet organizational needs • Recruit and retain membership in accordance with organizational targets • Organize and lead fund development activities • Manage the operational functions of the organization, including: business development, governmental affairs, policy, membership/volunteer development, marketing, communications, finance, and accounting • Represent the organization and its positions to the media and other stakeholder groups • Provide oversight of finances and budget management • Monitor and manage the volunteers and committees to meet goals and objectives • Provide oversight of day-to-day operations Results - 200% Revenue growth in year one - Over 300% Growth in membership - Year over year double digit growth - Founded Leander Old Town Street Festival - Started the Leander ISD Teacher Externship Program Show less



Sage

• United Kingdom
• Software Development
• 700 & Above Employee

• Director of Marketing

  • Jul 2011 - Apr 2013

  As director of marketing, I built a creative, integrated, multi-channel marketing department that built awareness and reputation of Sage Nonprofit Solutions through thought leadership, public relations, a steady flow of sales leads, and metrics that measure return on marketing program investments. • Provided leadership to team with a focus on mentoring and building an effective and productive marketing organization to meet company objectives• Worked closely with executive team to develop and manage sales and channel partner strategies, programs and content for all product lines• Managed the marketing budget for all staffing, resources, and capital purchases• Worked collaboratively with product management to develop and execute product launch management, sales training, presentations, sales tools, competitive analysis and general sales enablement for new products including an end-to-end SaaS solution• Enhanced, grew, and reported on marketing automation programs using Eloqua and CRM• Directed integrated online/offline marketing communications including branding and creative execution, search engine marketing, advertising, website/online presence, public and analyst relations, tradeshow, customer user groups, and outbound lead generation marketing programs• Conducted research and evaluation of vendor solutions and manage relationships• Evaluated and implemented new media technologies such as blogs, video, social sharing, etc…• Developed, tracked, and reported metrics and success criteriaAccomplishments:• 100% team retention rate over a 5 year period• Revenue growth of 24% and CM of 52% since 2007• 6% organic growth • 2012 Sage Innovation Award• Industry-leading Net Promoter scores & customer renewal rates• National and local speaker on Donor Loyalty, Engagement, and Social Media: Charity Channel, Rackspace Technology Summit, Grant Professionals Association Show less

• Senior Marketing Manager

  • Jun 2009 - Jul 2011

  In addition to programing, I was responsible for implementing the online community, social sharing platforms, and customer marketing automation. I was also a member of the senior leadership team reporting directly to the CEO and sharing in overall growth responsibilities of the business. The projects and initiatives implemented resulted in 3 consecutive years of double digit growth.• Directed the creation of integrated communications and education via direct mail, e-mail, telemarketing, newsletters, Webcasts, press releases, and seminars• Led all digital, social, and print customer communications• Executed strategic and tactical elements of social media marketing• Developed and implemented the Sage Nonprofit Online Community • Responsible for strategic and tactical go-to-market activities• Managed personnel responsible for production, outside agencies, and freelancers to develop marketing vehicles for add-ons, upgrades, cross-sells, training, and servicesAccomplishments:• 2010 Sage North America Innovation & Sage North America Integrity Awards• 2010 Austin Business Journal-Profile in Power Nominee• National conference speaker- Bridge to Integrated Marketing, AFP Chapters Show less

• Marketing Manager

  • Aug 2006 - Jun 2009

  I was responsible for establishing a customer marketing program which included up-sell, cross sell, and loyalty initiatives. As a result of the program, the business saw an increase in renewal rates and add-on purchases resulting in over $1,000,000 per year to the business. Accomplishments:• Successfully organized and implemented the Customer Loyalty Program• Exceeded performance target of 15:1 ROI annually resulting in over $22 million in FY2009 • National conference speaker--Direct Marketing Assoc. & Assoc. for Fundraising Professionals Show less



Support Behind the Badge

• Cedar Park, TX

• President

  • Oct 2010 - Apr 2013

  As president, I was responsible for establishing and building the organization, setting and implementing goals, and building the mission and program of works for the organization. • Responsible for development of the annual budget • Established events programing to cultivate funds and increase awareness Accomplishments: • Established endowed scholarship for the late Officer Leonard Reed • Increased membership and activity by 200% year over year As president, I was responsible for establishing and building the organization, setting and implementing goals, and building the mission and program of works for the organization. • Responsible for development of the annual budget • Established events programing to cultivate funds and increase awareness Accomplishments: • Established endowed scholarship for the late Officer Leonard Reed • Increased membership and activity by 200% year over year



Greater Texas Credit Union

• United States
• Banking
• 1 - 100 Employee

• Director of Marketing & Business Development

  • Mar 2001 - Aug 2006

  I defined and owned the Greater Texas Federal Credit Union brand, as well as defining and building a revenue plan. I developed marketing strategy, established a CRM and operational metrics, developed the first loyalty program in credit union history, and won numerous awards for creative multimillion dollar revenue producing campaigns. • Served as member of executive management and set organizational strategic priorities and initiatives • Coached, mentored, and managed the Marketing and Business Development teams • Directed all aspects of marketing communications, advertising, tradeshows, special events, and educational programs • Developed and maintained an effective combination of result-driven marketing campaigns and strategies • Researched and analyzed member, employee, and market data Accomplishments: • Austin Business Journal-Profiles in Power Top 25 Recipient • 2006 Best of Show Macquee Award for Best In-House Campaign • 2006 GMA Award for Best In-House Campaign • 2005 NAFCU Award for Best Lending Promotion • 2006, 2005 & 2004 Marketing Association of Credit Unions, Award for Best Direct Mail Show less



Kerrville Area Chamber of Commerce

• Director of Membership Development

  • Jan 1999 - Mar 2001

  • Established a membership development program and events programing to cultivate funds and increase awareness • Managed the creation and production of all collateral • Managed the membership program and grew membership by 25% in the first year alone • Served as staff liaison for numerous committees to the Board of Directors • Established a membership development program and events programing to cultivate funds and increase awareness • Managed the creation and production of all collateral • Managed the membership program and grew membership by 25% in the first year alone • Served as staff liaison for numerous committees to the Board of Directors